Campañas

Viernes 14 de febrero de 2025

One BIC, One Book, Two Classics

  • Anunciante: BIC
  • Producto: BIC/Cristal Dura+
  • Agencia: VML Brasil
  • País: Brasil

One BIC, One Book, Two Classics

Ficha técnica

Global CCO: Debbi Vandeven

Global Deputy CCO: Rafael Pitanguy

Global Chief of Creative Operations: Lauren Lafranz

Latam CCO: Nino Goldberg

Latam Creative Ops: Facundo Palacios

Latam Chief Strategy Officer: Ernest Riba

Latam Deputy Chief Strategy Officer: Luis Fernando Dugand Senior

 

CEO: Karina Ribeiro

Chief Creative Officer: Rafael Pitanguy

Executive Creative Directors: Denon Oliveira, Frederico Teixeira, Gabriel Sotero, Rodrigo Almeida and Rafael Gil 

Creative Directors: Marcelo Felício, Fernando Drudi, Luíza Sá and Fernanda Machado

Copywriter: Marcelo Felicio

Art Direction: Marcos Lee, Thiago Lopes and Diogo Dutra 

Head of Business: Renato Fischer

Account team: Paula Americano, Fernanda Roquete, Mariana Bedeschi, William Martins and Samia Derbas 

Chief Strategy Officer: Stella Pirani

Strategists: Daniel Farias, Tatiani Lopatiuk and Mariah Villanova

Chief Media Officer: Gabriela Amato

Media: Marcel Santos, Taina Rosa, Leandro Bertoni, Marco Lima and Isabela Tavares

Content & Influencer Strategy: Luiza Meigger and Debora Gesualdi

Influencer Marketing: Sotaq

PR: Eduardo Zanelato, Hellen Araujo andCarolina Cesario

PR Agency/BIC: Approach

Head of Production: Nicole Godoy

Producers: Anderson Rocha and Gabbo Ferrarini Soma

Special Projects Producer: Carolina Anjos 

Graphic Production: Lilian Destefani

Client Approval: Rodrigo Santini Marques Iasi, Decio Esteves Duarte Silva, Juliana Zanetti Fonseca, Daniel Turri Frazzatto and Bianca Pupim Bellato

 

PRODUCTION COMPANY

Production Company: Hogarth Worldwide Brazil 

Film directors: Dalva (Karen Pompeo and Rawi Santos)

DOP:  Rafael Mattar

Assistant Director: Amanda Novaes

Head of Production/Hogarth: Michel Gubeissi

Executive Director: Carolina Pimentel

Project Manager: Dani Galletta

Producers: Cinara Ciommo and Marjorie Burjato

Post-production Coordinator: Dani Galletta

Post-production: Marcos Machado, Ariel Serrão, Rodrigo Costa, Ivan Marins and Cora Post

Finalization: Hogarth

Production/Book: Renata Manzke, Sônia Negrão, Fernanda Fiore and Marcio Ranoel

Impression/Book: P+E

Tech Production: Hogarth + Bolha

Tech Lead: Diego Cassola

Executive Direction of Technology/Bolha: Nagib Nassif

Project Management/Bolha: Isabela Cortelline

Designer: Cadu Fantin

 

ILUSTRATION

Agency: OIO

Creative Direction/OIO: Xando Franzolim

Illustrator/OIO: Antonio Luvs

 

SOUND

Sound Production Company: Carbono Sound Lab

Music Production: Zé Godoy

Accounts: Robie Palmari e Ju D"Alcantara

Coordinator: Lupa Mabuze e Luiza Godoy

Mixing and Finalization: Thiago Gomes e Pelico

 

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