Campañas
Viernes 14 de febrero de 2025
One BIC, One Book, Two Classics
- Anunciante: BIC
- Producto: BIC/Cristal Dura+
- Agencia: VML Brasil
- País: Brasil
One BIC, One Book, Two Classics
Ficha técnica
Global CCO: Debbi Vandeven
Global Deputy CCO: Rafael Pitanguy
Global Chief of Creative Operations: Lauren Lafranz
Latam CCO: Nino Goldberg
Latam Creative Ops: Facundo Palacios
Latam Chief Strategy Officer: Ernest Riba
Latam Deputy Chief Strategy Officer: Luis Fernando Dugand Senior
CEO: Karina Ribeiro
Chief Creative Officer: Rafael Pitanguy
Executive Creative Directors: Denon Oliveira, Frederico Teixeira, Gabriel Sotero, Rodrigo Almeida and Rafael Gil
Creative Directors: Marcelo Felício, Fernando Drudi, Luíza Sá and Fernanda Machado
Copywriter: Marcelo Felicio
Art Direction: Marcos Lee, Thiago Lopes and Diogo Dutra
Head of Business: Renato Fischer
Account team: Paula Americano, Fernanda Roquete, Mariana Bedeschi, William Martins and Samia Derbas
Chief Strategy Officer: Stella Pirani
Strategists: Daniel Farias, Tatiani Lopatiuk and Mariah Villanova
Chief Media Officer: Gabriela Amato
Media: Marcel Santos, Taina Rosa, Leandro Bertoni, Marco Lima and Isabela Tavares
Content & Influencer Strategy: Luiza Meigger and Debora Gesualdi
Influencer Marketing: Sotaq
PR: Eduardo Zanelato, Hellen Araujo andCarolina Cesario
PR Agency/BIC: Approach
Head of Production: Nicole Godoy
Producers: Anderson Rocha and Gabbo Ferrarini Soma
Special Projects Producer: Carolina Anjos
Graphic Production: Lilian Destefani
Client Approval: Rodrigo Santini Marques Iasi, Decio Esteves Duarte Silva, Juliana Zanetti Fonseca, Daniel Turri Frazzatto and Bianca Pupim Bellato
PRODUCTION COMPANY
Production Company: Hogarth Worldwide Brazil
Film directors: Dalva (Karen Pompeo and Rawi Santos)
DOP: Rafael Mattar
Assistant Director: Amanda Novaes
Head of Production/Hogarth: Michel Gubeissi
Executive Director: Carolina Pimentel
Project Manager: Dani Galletta
Producers: Cinara Ciommo and Marjorie Burjato
Post-production Coordinator: Dani Galletta
Post-production: Marcos Machado, Ariel Serrão, Rodrigo Costa, Ivan Marins and Cora Post
Finalization: Hogarth
Production/Book: Renata Manzke, Sônia Negrão, Fernanda Fiore and Marcio Ranoel
Impression/Book: P+E
Tech Production: Hogarth + Bolha
Tech Lead: Diego Cassola
Executive Direction of Technology/Bolha: Nagib Nassif
Project Management/Bolha: Isabela Cortelline
Designer: Cadu Fantin
ILUSTRATION
Agency: OIO
Creative Direction/OIO: Xando Franzolim
Illustrator/OIO: Antonio Luvs
SOUND
Sound Production Company: Carbono Sound Lab
Music Production: Zé Godoy
Accounts: Robie Palmari e Ju D"Alcantara
Coordinator: Lupa Mabuze e Luiza Godoy
Mixing and Finalization: Thiago Gomes e Pelico