Campañas
Martes 16 de mayo de 2023
Alexa, open BMW test drive
- Anunciante: BMW
- Producto: BMW
- Agencia: Ogilvy Brasil
- País: Brasil
Alexa, open BMW test drive
Ficha técnica
CEO: Luiz Fernando Musa
CCO: Sergio Mugnaini
ECD: Mathias Almeida
Creative Director: Ricardo Sciammarella and Paulo Salles
Art Direction: Thomaz Maksud
Art Assistant: Caio Finco
Copywriters: Dener Generoso and Junior Silveira
PR: Raphaela Brito
Social media
Senior Social Strategist: Felipe Casas
Full Community Manager: Vinicius Rulo
Creative Director: Ale Parme
Copywriters: Gabriel Arêde / Lucas Bichels / Matheus Hoffmann
Art/Motion Director: Jeff William, João Oliveira and Vinicius Monte
Medios
Media and performance director: Leandro Maraccini Claro
Media supervisor: Mariana Moreira
Media analyst: Ana Moreira and Matheus Cavalcante
Asistencia
Head of service: Denise Caruso
Service Director: Alessandra Koch
Account Manager: Maria Cecilia Canato
Project Manager: Alexandre Ribeiro, Celina Sebag
RTV
RTVC production: Juliana Henriques
Digital
Project Manager: João Paulo Alqueres
Customer service: Cláudio Guidi
Developer: Guilherme Lirio Developer
Conversation Designer: Francesco Crisci
Cliente
Head of marketing and CRM: Tatiana Biasetton
Head of BMWi LATAM: Henrique Miranda
Head of Corporate Communications: Fabiano Severo
Corporate Communications Manager: Paula Cichini
Senior Marketing Analyst: Priscila Bartolomeo
Business and Marketing Analyst: Monique Rezende
PR Agency Client
Group Director: Renata Binotto
Account Director: Juliana Medrano
Senior Manager: Erick Boccia
Senior Account Executive: Fabio Perrotta Jr. and Fernanda Toth