Campañas

Martes 16 de mayo de 2023

Alexa, open BMW test drive

  • Anunciante: BMW
  • Producto: BMW
  • Agencia: Ogilvy Brasil
  • País: Brasil

Alexa, open BMW test drive

Ficha técnica

CEO: Luiz Fernando Musa 

CCO:   Sergio Mugnaini 

ECD: Mathias Almeida 

Creative Director:   Ricardo Sciammarella and Paulo Salles 

Art Direction: Thomaz Maksud 

Art Assistant: Caio Finco 

Copywriters: Dener Generoso and Junior Silveira 

PR: Raphaela Brito  

Social media  

Senior Social Strategist: Felipe Casas 

Full Community Manager: Vinicius Rulo 

Creative Director: Ale Parme 

Copywriters: Gabriel Arêde / Lucas Bichels / Matheus Hoffmann 

Art/Motion Director: Jeff William, João Oliveira and Vinicius Monte 

Medios

Media and performance director: Leandro Maraccini Claro 

Media supervisor: Mariana Moreira 

Media analyst: Ana Moreira and Matheus Cavalcante 

Asistencia

Head of service: Denise Caruso 

Service Director: Alessandra Koch 

Account Manager: Maria Cecilia Canato 

Project Manager: Alexandre Ribeiro, Celina Sebag 

RTV 

RTVC production: Juliana Henriques 

 

Digital 

Project Manager: João Paulo Alqueres  

Customer service: Cláudio Guidi 

Developer: Guilherme Lirio Developer 

Conversation Designer: Francesco Crisci  

Cliente

Head of marketing and CRM: Tatiana Biasetton 

Head of BMWi LATAM: Henrique Miranda 

Head of Corporate Communications: Fabiano Severo 

Corporate Communications Manager: Paula Cichini

Senior Marketing Analyst: Priscila Bartolomeo 

Business and Marketing Analyst: Monique Rezende 

PR Agency Client  

Group Director: Renata Binotto 

Account Director: Juliana Medrano 

Senior Manager: Erick Boccia 

Senior Account Executive: Fabio Perrotta Jr. and Fernanda Toth 

Compartir campaña