Publicidad Cannes

LISTADO COMPLETO DE FINALISTAS

España, Brasil, Colombia, Portugal, Chile y Argentina, finalistas en Media

(Cannes, 17 de junio – Por enviados especiales) - Sobre un total de 115 trabajos con finalistas en la categoría Media, los países latinos lograron 27. Ellos son: Brasil, 10; Chile, 7; España, 3; Argentina, 3; Portugal, 3 y Colombia, 1. En la nota se publica la lista completa por categorías.

Best use of Television • “SPORTSMART INJURY BREAK”, CLEMENGER BBDO Wellington, ACCIDENT COMPENSATION CORPORATION (ACC), NUEVA ZELANDA • “CONTINUITY”, KING JAMES Cape Town, NBL COSMETICS-COTY, SUDAFRICA • “JOHNNY TWIST HAS ARRIVED!”, OMD SPAIN Madrid, PEPSICO, ESPAÑA • “SPEED OF FIRE”, SAATCHI & SAATCHI Auckland, NZ FIRE SERVICE, NUEVA ZELANDA • “TIDE - DIRTY ROTTEN KIDS”, SAATCHI & SAATCHI New York, PROCTER & GAMBLE/TIDE, ESTADOS UNIDOS • “LIZA COOKING OIL”, GIOVANNI FCB Sao Paulo, CARGIL FOODS, BRASIL • “CATFIGHT”, STARCOM WORLDWIDE Chicago, SABMILLER, ESTADOS UNIDOS • “SONY WEGA THEATRE”, BGM/THE MEDIACORP Maroussi, SONY, GRECIA • “INSOMNIA”, TBWASANTIAGO MANGADA PUNO Makati, WYETH, FILIPINAS Best use of Cinema • “BIXENON”, TBWA HUNT LASCARIS Johannesburg, BMW, SUDÁFRICA Best use of Magazines • “PASSAT 4MOTION”, PALM PUBLICITE MARKETING Montreal, KAREN MARDEROSIAN VOLKSWAGEN CANADÁ, CANADÁ • “ICE BREAKER”, INITIATIVE MEDIA Lisbon, DIAGEO, PORTUGAL • “BURNT”, ZEGERS DDB / OPTIMUM MEDIA Santiago, CORPORACION DE AYUDA AL NINO QUEMADO/COANIQUEM, CHILE • “ANTHRAX", BATES PORTUGAL Lisbon, PRESSMUNDO, PORTUGAL • “MOLSON TWIN”, CRISPIN PORTER + BOGUSKY Miami, MOLSON, ESTADOS UNIDOS • “ORGAN DONATION”, OGILVY HEALTHCARE New Delhi, HUMAN ORGAN PROCUREMENT & EDUCATION TRUST (HOPE), INDIA • “ACHIEVER”, TBWA HUNT LASCARIS Johannesburg, STANDARD BANK OF SOUTH AFRICA, SUDÁFRICA • “TWIX WRAPPING PRINZ”, MEDIACOM DUSSELDORF, MASTERFOODS, ALEMANIA • “THICK PAGE”, OGILVY & MATHER RIGHTFORD SEARLE-TRIPP & MAKIN Johannesburg, AUDI, SUDÁFRICA • “FRONTIER PICK-UP”, LOWE Sao Paulo, NISSAN BRASIL, BRASIL • “CDC HERBAL”, MEDIAEDGE:CIA Bogota, COLGATE PALMOLIVE, COLOMBIA • “FEEL FREE TO BE YOU”, McCANN-ERICKSON GUANGMING Hong Kong, JOHNSON & JOHNSON VISION CARE, HONG KONG Best use of Newspapers • “A1 MMS”, SAATCHI & SAATCHI Vienna, SAATCHI & SAATCHI/MOBILKOM AUSTRIA, AUSTRIA • “COLOURED STAIN”, GIOVANNI FCB Sao Paulo, SAMSUNG, BRASIL • “CONNECT THE DOTS”, McCANN-ERICKSON BRASIL Sao Paulo, NEXTEL, BRASIL • “BLUE J”, WIEDEN+KENNEDY NY New York, JETBLUE AIRWAYS, ESTADOS UNIDOS • “REAL CAFÉ”, PRISMA PROPAGANDA Vitoria, REAL CAFÉ, BRASIL • “TITLE HEAD”, SPRINGER & JACOBY MEDIA Hamburg, SMART DCVD, ALEMANIA Best use of Outdoor • “DOUBLE VISION”, SAATCHI & SAATCHI Cape Town, GUINNESS UDV, SUDÁFRICA • “MONORAIL”, NAGA DDB MALAYSIA Kuala Lumpur, ENERGIZER MALASIA, MALASIA • “STREET ACTIVITY FOR HUMAN RIGHTS”, MICHAEL CONRAD & LEO BURNETT Frankfurt, AMNESTY INTERNATIONAL, ALEMANIA • “TALKING BUBBLES”, TBWA STOCKHOLM, SBAB, SUECIA • “IT’S A WONDERFUL WORLD”, HAKUHODO Tokyo, OORONG-SHA / TOY’S FACTORY, JAPÓN • “SEEDING TO BUILD CREDIBILITY”, CARAT London, DIAGEO, INGLATERRA • “MEAT CLEAVER”, TBWA HUNT LASCARIS Johannesburg, ABSOLUTELY FABULOUS VIDEO STORES, SUDÁFRICA • “ACTUAL SIZE”, OGILVY & MATHER RIGHTFORD SEARLE-TRIPP & MAKIN Johannesburg, MOTOROLA, SUDÁFRICA • “DON’T GO ANYWHERE UNTIL YOU’VE BEEN TO ...”, MANNING GOTTLIEB OMD London, TELETEXT, INGLATERRA • “FINANCIAL PLAN FOR RETIREMENT SAVINGS”, STARCOM WORLDWIDE Chicago, ALLSTATE, ESTADOS UNIDOS • “TAXI DRIVERS’ DREAMS”, JUNG von MATT ALEMANIA, BMW STUTTGART, ALEMANIA • “BREAK GLASS”, THE JUPITER DRAWING ROOM (SUDÁFRICA) Johannesburg, DAIMLERCHRYSLER, SUDÁFRICA • “WELCOME TO THE (URBAN) JUNGLE!”, OMD IGNITION DENMARK Copenhagen, ANIMAL PLANET, DINAMARCA • “AMBIENT MARKINGS”, TBWAGERMANY Berlin, ADIDAS-SALOMON, ALEMANIA • “WM-NEWS”, SPRINGER & JACOBY MEDIA Hamburg, T-MOBILE DEUTSCHLAND, ALEMANIA Best use of Radio • “DISRUPTION”, KING JAMES Cape Town, NEWS24, SUDÁFRICA • “CALL-INS”, KING JAMES Cape Town, INDEPENDENT NEWSPAPERS, SUDÁFRICA • “WHERE THE F**K’S MY PHONE?”, MANNING GOTTLIEB OMD London, VIRGIN MOBILE, INGLATERRA Special Events / Stunts • “WHEELCHAIR”, TROPA GREY Santiago, CARABINEROS DE CHILE, CHILE • “STREET ACTION”, MICHAEL CONRAD & LEO BURNETT Frankfurt, AMNESTY INTERNATIONAL, ALEMANIA • “TRAFFIC LIGHT”, TROPA GREY Santiago, UNILEVER BEST FOODS, CHILE • “DOOR/LIFT/NIGHT SAFE”, LEO BURNETT Oslo, COPYCAT, NORUEGA • “RUOK2DRIV?”, CLEMENGER BBDO Wellington, LAND TRANSPORT SAFETY AUTHORITY, NUEVA ZELANDA • “BRUISED AMBASSADORS”, SAATCHI & SAATCHI Auckland, NZ WOMEN’S REFUGE, NUEVA ZELANDA • “A1 MMS”, SAATCHI & SAATCHI Vienna, SAATCHI & SAATCHI / MOBILKOM AUSTRIA, AUSTRIA • “BE THE REDS CAMPAIGN IN 2002 FIFA WORLD CUP”, TBWAKOREA Seoul, SK TELECOM, KOREA • “TWIST ON A GREAT THING”, OMD TURKEY Istanbul, PEPSI, TURQUÍA • “TAXI”, ARTPLAN COMUNICACAO Rio de Janeiro, PEUGEOT DEALERS RIO DE JANEIRO, BRASIL • “MOUTH”, OGILVY BRASIL COMUNICACAO Sao Paulo, GLAXOSMITHKLINE, BRASIL • “NIKE CORNER”, BBDO ARGENTINA Buenos Aires, NIKE ARGENTINA, ARGENTINA • “MOTO REACH”, DPZ Sao Paulo, JOHNSON & JOHNSON, BRASIL • “IS THAT A UFO IN MY PHOTO?”, THE MEDIA KITCHEN New York, SCI-FI CHANNEL, ESTADOS UNIDOS • “ENERGY FROM WATER”, SPRINGER & JACOBY MEDIA Hamburg, JORCZYK ENERGIE, ALEMANIA • “CHAIR”, MASTER Curitiba, BRAZILIAN MINISTRY OF HEALTH, BRASIL • “COLT-GO-ROUND PROJECT”, DENTSU Tokyo, MITSUBISHI MOTORS, JAPÓN Best use of Internet / New Media • “RUOK2DRIV?”, CLEMENGER BBDO Wellington, LAND TRANSPORT SAFETY AUTHORITY, NUEVA ZELANDA • “LIVE STREAMING TV”, SORCERY Johannesburg, UUNET, SUDÁFRICA • “BARBEE DOLL KILLER”, MANNING GOTTLIEB OMD London, MOMENTUM PICTURES, INGLATERRA • “PRESS THE GREEN BUTTON”, FALLON MINNEAPOLIS, MICROSOFT, ESTADOS UNIDOS • “CRANK YANKERS”, MPG USA Boston, COMEDY CENTRAL, ESTADOS UNIDOS • “YOU’RE THE HERO”, OGILVY SWEDEN Stockholm, COCA-COLA, SUECIA • “LAUNCH OF SONY ERICSSON T68i AND COMMUNICAM”, MEDIAEDGE:CIA DIGITAL London, SONY ERICSSON, INGLATERRA • “WINDOWS”, McCANN-ERICKSON INDIA Mumbai, TTK-LIG, INDIA • “BILLIKEN CASE”, CRAVEROLANIS EURO RSCG Buenos Aires, BONAFIDE, ARGENTINA Best use of Mixed Media • “DYNAMIC TRACKS”, ADK Tokyo, HITACHI MAXELL, JAPÓN • “ONLY USE PRECISION OPTICS”, SAATCHI & SAATCHI Sydney, OLYMPUS, AUSTRALIA • “WARNING”, ZEGERS DDB Santiago, CLOROX CHILE, CHILE • “THE CRAVING HAS SPOKEN”, TBWA HUNT LASCARIS Johannesburg, NANDO’S, SUDÁFRICA • “SEX LOTTERY”, NAKED COMMUNICATIONS London, COI COMMUNICATIONS/DEPARTMENT OF HEALTH, INGLATERRA • “WARNING”, BETC EURO RSCG Paris, INPES, FRANCIA • “STICK TO THE TARGET”, STARCOM WORLDWIDE MEDIA ESTRATEGIA Madrid, AMENA GRUPO AUNA, ESPAÑA • “SOCIAL EXPERIMENT”, EURO RSCG PARTNERSHIP SINGAPORE, DR INKBEER, SINGAPUR • “FINDING THE BELIEVERS”, THE MEDIA KITCHEN New York, SCI-FI CHANNEL, ESTADOS UNIDOS • “REWARD YOUR CURIOSITY”, McCANN-ERICKSON GUANGMING Hong Kong, COCA-COLA CHINA, HONG KONG • “BILLIKEN CASE”, CRAVEROLANIS EURO RSCG Buenos Aires, BONAFIDE, ARGENTINA Best use of Sponsorship • “SLY COOPER THE THIEF”, DENTSU Tokyo, VIDEOGAME SOFTWARE, SONY COMPUTER ENTERTAINMENT, JAPON • “LIPTON SPONSORS EUROPEAN YOUTH EVENT”, INITIATIVE MEDIA PARIS , LIPTON LEAF TEAS, UNILEVER BESTFOODS, FRANCIA • “USING SPONSORSHIP TO DOMINATE CORE PROGRAMMING”, OMD TURQUIA Istanbul, MOBILE PHONE RANGE, SIEMENS MOBILE, TURQUIA • “PUBLIC VIEWING IN TOKYO”, DENTSU Tokyo, FIFA WORLD CUP PROGRAMME, SKYPERFECTV!, JAPON • “SPONSORSHIP OF AMERICAN IDOL”, MEDIAEDGE:CIA New York, AT&T, AT&T, ESTADOS UNIDOS Kids • “JUMBO/RIK&ROK”, TEMPO OMD Lisbon, HYPERMARKETS, JUMBO/AUCHAN, PORTUGAL Youth • “SAFETY ABOVE ALL WITH STAYFREE WINGS”, ZEGERS DDB Santiago, STAYFREE SANITARY NAPKINS, KEY CO., CHILE • “UNDERGROUND MEDIA”, COSSETTE MEDIA Toronto, NIKE PRESTO, NIKE CANADA, CANADA • “PEPSI WORLD CUP 2002”, MINDSHARE UK London, PEPSI, PEPSICO, INGLATERRA Young Adults (18-34) • “SURFIN´ VODAFONE LIVE”, OMD ESPAÑA Madrid, VODAFONE LIVE, VODAFONE, ESPAÑA • “RUOK2DRIV?”, CLEMENGER BBDO Wellington, ANTI-DRINK-DRIVE CAMPAIGN, LAND TRANSPORT SAFETY AUTHORITY, NUEVA ZELANDA • “ENTEL PCS: ROAMING”, STARCOM CHILE Santiago, ENTEL PCS ROAMING, ENTEL PCS, CHILE • “NIMBUS”, FCB KOBZA WERBEAGENTUR Vienna, CATHOLIC MUSIC & CULTURE FESTIVAL, WIENER VOLKSBILDUNGSWERK, AUSTRIA • “LAUNCH OF SONY ERICSSON T68I AND COMMUNICAM”, MEDIAEDGE:CIA DIGITAL London, SONY ERICSSON, SONY ERICSSON, INGLATERRA • “PIKMIN FROM NINTENDO”, STARCOM MOTIVE London, NINTENDO COMPUTER GAMES, NINTENDO, INGLATERRA • “INFORMATIVE CAMPAIGN”, TBWA STOCKHOLM , ALCOHOLISM MESSAGE, THE ALCOHOL COMMITTEE, SUECIA • “BLAH! MARKER, J WALTER THOMPSON Sao Paulo, MOBILE CHAT SERVICE, TIM.NET.COM, BRAZIL All Adults • “WARNING”, ZEGERS DDB Santiago, CLOROX CHLORINE, CLOROX CHILE, CHILE • “WELCOME TO THE (URBAN) JUNGLE!” OMD IGNITION DINAMARCA Copenhagen, CABLE CHANNEL ELECTION (METRO), ANIMAL PLANET, DINAMARCA Men • “MOLSON TWIN LABEL TECHNOLOGY”, CRISPIN PORTER + BOGUSKY Miami, MOLSON BEER, MOLSON CANADIAN, ESTADOS UNIDOS • “STUCK PAGES”, OGILVY & MATHER New Delhi, FANTASY MAGAZINE, FANTASY THE AWARENESS MAGAZINE, INDIA • “ENERGY FROM WATER”, SPRINGER & JACOBY MEDIA Hamburg, ENERGY FROM WATER, JORCZYK ENERGIE, ALEMANIA • “BALANCE”, M2 UNIVERSAL Toronto, HEALTHCARE/PERSONAL CARE PRODUCTS, JOHNSON & JOHNSON, CANADA • “2003 SPECIAL-K KICK START EFFORT”, STARCOM WORLDWIDE Chicago, KELLOGG’S CEREAL, KELLOGG, ESTADOS UNIDOS High net worth individuals • “COMPUTERS & SECURITY”, STARCOM WORLDWIDE SYDNEY , McAFEE SECURITY - SPAM KILLER, NETWORK ASSOCIATES, AUSTRALIA • “HUMMER H2-LIKE NOTHING ELSE”, GM PLANWORKS Detroit, HUMMER H2, GENERAL MOTORS HUMMER H2, ESTADOS UNIDOS • “YEO”, TEAM ONE ADVERTISING Los Angeles, LEXUS CARS, LEXUS, ESTADOS UNIDOS • “MAKING THE FAMILIAR UNFAMILIAR”, UNIVERSAL McCANN London, TABLET PC, MICROSOFT, INGLATERRA • “LEXUS ESCAPES”, ZENITHOPTIMEDIA INTERNATIONAL London, LEXUS, LEXUS EUROPE, INGLATERRA • “SHARED MOMENTS=MULTIPLIED SUCCESS”, TKMSTARCOM Dusseldorf, ISDN/DSL FLATRATE, ARCOR, ALEMANIA • “VOLKSWAGEN - INFLIGHT MEDIA”, OPTIMUM MEDIA Moscow, PHAETON & TOUAREG CARS, VOLKSWAGEN, RUSIA Business to business • “ARCHIPELAGO: THE OPEN SHOW”, FALLON MINNEAPOLIS , ELECTRONIC STOCK EXCHANGE, ARCHIPELAGO, ESTADOS UNIDOS

por Redacción Adlatina • 18 de junio de 2003