Ganadores en el Hispanic Creative Advertising Awards - 2008

BEST OF SHOW

"Is that the lineman?", de Conill S&S para Toyota Motor Sales

TELEVISIÓN

Automotores

PLATA: American Honda Motor Co. “Venta,” Concept Café, Miami (T-11)

BRONCE: Hyundai “Princess”, LatinWorks, Austin, TX (T-208)

BRONCE: American Honda Motor Co.’s Accord “Button”, La Agencia de Orci, Los Angeles (T-23)

Servicios financieros

ORO: Global Tax “Tales of Horror” Campaign (Vampire, Monster, Horseman), Elevation Ltd., Washington, D.C. (T-6C)

Alimentos

ORO: California Milk Processor Board “Bruja”, Grupo Gallegos, Long Beach, CA (T-230)

BRONCE: California Milk Processor Board Campaign (Bruja, Elfo), Grupo Gallegos, Long Beach, CA (T-144C)

BRONCE:  Ice Breakers Cubes “Jewelry”, Dieste Harmel & Partners, Dallas (T-150)

BRONCE:  Winn Dixie Campaign (Labels-Hecho En, Labels-Sabor A), Zubi Advertising, Miami (T-106, T-107)

Productos para el hogar

ORO:  The Clorox Co.’s Pine Sol “Shame”, Dieste Harmel & Partners, Dallas (T-155)

PLATA:  The Clorox Co.’s Clorox Bleach “Turtle”, Dieste Harmel & Partners, Dallas (T-153)

BRONCE:  Procter & Gamble’s Downy “Towel”, Winglatino, New York (T-66)

Viajes

BRONCE:  Greyhound “Bus Stop”, Grupo Gallegos, Long Beach, CA (T-145)

Entretenimiento/Medios

ORO: Cyloop “Pants”, La Comunidad, Miami (T-217)

PLATA: Cyloop “Bus”, La Comunidad, Miami (T-220)

PLATA: Cyloop Campaign (Horse, Pants, Pool), La Comunidad, Miami (T-221C)

Servicio Público

PLATA: Subway de PR/Public Service “Jack-in-the-Box”, Eje, San Juan, Puerto Rico (T-232)

Retail/Fast food

BRONCE:   Domino’s Pizza-30 Minutos “Backward”, LatinWorks, Austin, TX (T-207)

BRONCE:  Domino’s Pizza-444 Deal “Piggy Bank”, LatinWorks, Austin, TX (T-210)

Self-Promotion

BRONCE: Mun2 “Pinata”, Mun2 (T-14C)

Tecnología/Comunicaciones

BRONCE: Time Warner Cable “Email”, Winglatino, New York (T-64)

TV (Puerto Rico)

Bebidas alcohólicas

BRONCE: Méndez & Co./Heineken Premium Light “La Mano”, JWT San Juan, Puerto Rico (T-41)

Automotores

BRONCE: Scion Campaign (Avispas, Copiones, El Unico), Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico (T-180C)

BRONCE: Scion “Copiones,” Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico (T-184)

RADIO

ORO: ESPN Deportes Radio—UEFA Champions League Campaign (Trompada, Y Ahora Que, Cabaret), LatinWorks, Austin, TX (R-126C)

PLATA: Cadbury Adams’ Dentyne Campaign (Helicoptero Invertido, Sombrilla, Operacion Jarocha), The Vidal Partnership, New York (R-103C)

BRONCE: Volkwagen of America Campaign (Mi Vida Eres Tu, Tu Motor Me Enciende), Creative on Demand, Miami (R-21C)

RADIO (Puerto Rico)

ORO: Muscular Dystrophy Assn. “Rutina”, JWT San Juan, Puerto Rico (R-25)

NONTRADITIONAL/GUERRILLA MARKETING

ORO: Toyota Motor Sales’ Corolla “Is That the Lineman?”, Conill, Los Angeles (G-45)

PLATA: Toyota Motor Sales’ Tundra “Plataforma Giratoria”, Conill, Los Angeles (G-38)

BRONCE: Chevron “Melones”, The Bravo Group, New York (G-11)

NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO)

PLATA: Bristol Myers-Squibb “Not Knowing,” Arteaga & Arteaga, San Juan, Purto Rico (G-25)

INTEGRATED

PLATA: Toyota Motor Sales’ Tundra “Tundrazo Tour” Campaign (Turntable Display, Soccer Integration, Concert Integration, Flyers), Conill, Los Angeles (MM-34C)

BRONCE: Cyloop Interactive Campaign (website, TV, interactive banners, print), La Comunidad, Miami (MM-20C)

INTEGRATED (PUERTO RICO):

ORO: Méndez & Co. Heineken “Heineken City” Campaign (out-of-home, newspaper, interactive microsite, Facebook applications), JWT San Juan, Puerto Rico (MM-11C)

NEWSPAPER

PLATA: Procter & Gamble’s Tide “Manchon” Campaign (two ads), Conill, New York (N-22C)

PLATA: ESPN Deportes X Games “Testiculos”, LatinWorks, Austin, TX (N-18)

PLATA:  Procter & Gamble’s Tide “Angelitos” Campaign (three ads), Conill, New York (N-26C)

NEWSPAPER (PUERTO RICO)

BRONCE:  Amnistia Internacional PR “Zapatos Rojos”, JWT San Juan, Puerto Rico (N-9)

BRONCE:  Toyota Promo Campaign (Perro, Pon, Abochomados), Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico (N-37C)

MAGAZINE

PLATA: Volkswagen “Poop,” La Comunidad, Miami (M-19)

PLATA:  Interstate Household Batteries Campaign, Dieste, Harmel & Partners, Dallas (M-30C)

BRONCE:  Frito-Lay Xtra Flamin’ Hot Cheetos “Scorpion,” Dieste, Harmel & Partners, Dallas (M-25)

OUT-OF-HOME

PLATA:  California Lottery Super LOTTO Plus Campaign (VIP, Vuelta, Triste), Casanova Pendrill, Costa Mesa, CA. (O-35C)

BRONCE:  Procter & Gamble’s Tide, Angelitos Campaign (three ads), Conill, New York (O-10C)

OUT-OF-HOME (PUERTO RICO)

PLATA:  Toyota Tundra “Cleaners”, Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico (O-38)

PLATA: Johnson & Johnson’s Imodium “Toilet Paper”, Eje, San Juan, Puerto Rico (O-43)

BRONCE: Procter & Gamble’s Duracell “Lamp Post”, de la Cruz & Asociados, San Juan, Puerto Rico (O-2)

BICULTURAL/BILINGUAL HISPANIC

BRONCE: McDonald’s “Flying Fry”, iNSPIRE!, Dallas (BH-10)

BEYOND HISPANIC

ORO: Anheuser-Busch’s Bud Light “Language of Love”, LatinWorks, Austin, TX (B-16)

ORO: Florida Coalition Against Human Trafficking Campaign (XXX, Girls, Live Show), Marca, Miami (B-28C)

PLATA: One Show Campaign-Print (Herley, Timex, Nike, Crazyworld), La Comunidad, Miami (B-10C)

BRONCE: One Show Campaign-TV (Bear, Target, Wife), La Comunidad, Miami (B-11C)

BRONCE: McDonald’s “Flying Fry”, iNSPIRE!, Dallas (B-15)

INTERACTIVE:

INTERACTIVE/WEBSITE

ORO: Wrigley’s Eclipse “Consultoriodelpuma.com”, The Bravo Group (I-22)

BRONCE: Blue Shield of California “Blue Shield habla tu Idioma”, in-house (I-32)

INTERACTIVE/VIRAL MARKETING

BRONCE: JWT San Juan “Guiro Hero”, JWT San Juan, Puerto Rico (I-6)

INTERACTIVE/BRANDING

PLATA:  Scion xB’s  “Autodanz”, Nobox Marketing Group (I-35)

BRONCE:  Procter & Gamble Always “Solo de Chikas” Campaign, Bromley Communications, San Antonio, TX (I-56, I-57, I-58).

INTERACTIVE/ONLINE AD

ORO: The Katrina Foundation, La Comunidad, Miami (I-24C)

ORO:  T-Mobile Sidekick “Karate”, Conill, Los Angeles (I-83)

DIRECT MARKETING

ORO:  Qwest Communications "La Aventura" April Mini-Brochure", Aspen Marketing Services (D-11). 

PLATA: Sprint "Bow", The Vidal Partnership, New York (D-7)