Lista de ganadores iberoamericanos de Creative Effectiveness
GRAND PRIX: -Gulp Trip, de McCann Melbourne, Australia
EFFECTIVENESS LION: -Real Beauty Sketches, de Ogilvy Brasil para Dove, Unilever, Brasil
F: -Young & Mature, de Ponce para Axe, Unilever, Argentina
Lista de ganadores iberoamericanos de Promo & Activation
GRAND PRIX: -Sorry I spent it on myself, de Adam&EvedDDB para Harvey Nichols, Reino Unido
Use of Promotional Stunts and Live Advertising
ORO: -Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - Brasilian association of organ transplantation Organ donation awareness Brasil
BRONCE: -Non-violence bus , de McCANN MÉXICO CITY para The non-violence project México Non-violence México
BRONCE: -Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
F: -Sensacionalist best sellers , de McCANN ECUADOR Quito / McCANN HONDURAS San Pedro Sula para Libraría española Books Ecuador
F: -Car crash live broadcast , de FCB WORLDWIDE México City para Mexican red cross Donation campaign México
Use of Live Shows/Concerts/Festivals
PLATA: -The hair fest , de OGILVY & MATHER México City para Casa de la amistad Hair donation México
BRONCE: -Claro extra minutes , de OGILVY & MATHER COSTA RICA San Jose para Claro costa rica Prepaid service Costa rica
Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)
ORO: -Bills only collection box , de JWT MÉXICO México City para Red cross Annual fundraising drive 2014 México
F: -Happy id , de McCANN LIMA para The coca-cola company Coca-cola Perú
F: -Protection ad , de FCB BRASIL São Paulo para Nivea Nivea sun kids Brasil
F: -Portraits against oblivion , de LOWE GINKGO Montevideo para Amnesty international Annual report Uruguay
F: -Deezer monkey taxi , de LOLA Madrid para Deezer monkey week Independent music festival Spain
F: -Elo teddy bear , de DM9DDB São Paulo para Amaral carvalho hospital Healthcare/cancer hospital Brasil
F: -The inverted jersey , de AFRICA Sao Paulo para Botafogo de futebol e regatas Botafogo de futebol e regatas Brasil
Use of non-Traditional Ambient in a Promotional Campaign (Large Scale)
F: -Blood charger , de PUBLICIS BRASIL São Paulo para Fundação pró-sangue Fundação pró-sangue Brasil
Use of Customer in-Store Experience
BRONCE: -Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain
F: -The game of time , de SANCHO BBDO Bogotá para El tiempo publishing house El tiempo newspaper Colombia
F: -Nike free box , de PUBLICIS IMPETU Montevideo para Nike uruguay Nike free 5.0 Uruguay
New Product Launch/re-Launch or Multi-Product Promotion
BRONCE: -Sat-jf14 , de LODUCCA São Paulo para Record collection Music album - john frusciante Brasil
F: -Football religion , de GREY BRASIL Sao Paulo para Foca beer Beer Brasil
F: -Rearview cameraman , de BADILLO SAATCHI & SAATCHI Guaynabo para Toyota de p.r. Rav4 Puerto rico
Use of Broadcast in a Promotional Campaign
BRONCE: -The woman who can't watch movies , de FCB SPAIN Madrid para Canal+ spain Canal+ spain Spain
BRONCE: -Bald cartoons , de OGILVY BRASIL São Paulo para Graacc Ngo Brasil
BRONCE: -Broken liver , de MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador
Use of Print or Standard Outdoor in a Promotional Campaign
PLATA: -You are my son , de LOWE-SSP3 Bogotá para Ministry of defense Program of humanitarian attention to the demobilised Colombia
BRONCE: -Protection ad , de FCB BRASIL São Paulo para Nivea Nivea sun kids Brasil
F: -1200 trees-like purifying billboard , de FCB MAYO Lima para The university of engineering and technology Admission 2014 Perú
Use of Games
F: -Wall games suvinil , de NBS Rio de Janeiro para Basf Suvinil Brasil
Sponsorship or Partnership Campaigns
PLATA: -Messages , de JWT MÉXICO México City para Red cross Telcel México
BRONCE: -The lionfish invasion. Terribly delicious , de GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá para Colombia's ministry of environment and natural resources The lionfish invasion Colombia
F: -Memory edition , de SRA. RUSHMORE Madrid para Fundación reina sofía Fundación reina sofía Spain
F: -They call it as they see it , de DDB LATINA PUERTO RICO San Juan / BUENA VIBRA GROUP San Juan para Johnson & johnson Acuvue Puerto rico
F: -The eternal jersey , de DM9DDB São Paulo para Olympikus Olympikus Brasil
Online Advertising in a Promotional Campaign
F: -The empty project , de LODUCCA São Paulo para Shopping villalobos Institucional Brasil
Use of Other Digital Platforms in a Promotional Campaign
ORO: -Speaking exchange , de FCB BRASIL São Paulo para Cna English course Brasil
PLATA: -Messages , de JWT MÉXICO México City para Red cross Telcel México
F: -The appstrip by ximo , de WING New York City, NY / LOWEKEY MEDIA New York para Ximo abadía B02 Usa
F: -Unlock lessons , de Y&R SÃO PAULO para Vivo/telefonica App Brasil
Use of Social Platform(s) in a Promotional Campaign)
F: -Opening bands , de BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi music Argentina
F: -Muttbombing , de DIESTE Dallas para Dpa Pet adoption Usa
F: -The onlive sale , de SISTOLE Bogotá para Visa Visa credit card Colombia
Use of Social Audience in a Promotional Campaign
ORO: -#Somostodosmacacos #weareallmonkeys , de LODUCCA São Paulo para Neymar jr Institucional Brasil
PLATA: -Song swimmer , de McCANN ERICKSON BUENOS AIRES Buenos Aires para Sony Walkman serie w deportiva nwz - w273 Argentina
BRONCE: -Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - Brasilian association of organ transplantation Organ donation awareness Brasil
F: -Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil
F: -Booksquare , de DDB MÉXICO México City para Porrúa bookstore Booksquare México
Food & non- Alcoholic Drinks
PLATA: -Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
F: -Opening bands , de BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi music Argentina
Alcoholic Drinks
BRONCE: -Football religion , de GREY BRASIL Sao Paulo para Foca beer Beer Brasil
Fast Moving Consumer Goods (not including food)
F: -Think about the box , de JWT COSTA RICA San José para Central veterinaria Super gato Costa rica
F: -Protection ad , de FCB BRASIL São Paulo para Nivea Nivea sun kids Brasil
F: -Vending machine , de Y&R PUERTO RICO Guaynabo para Colgate palmolive Colgate toothpaste Puerto rico
F: -Hello my name means , de DM9DDB São Paulo para J&j Johnson's baby Brasil
Durable Goods
PLATA: -Song swimmer , de McCANN ERICKSON BUENOS AIRES Buenos Aires para Sony Walkman serie w deportiva nwz - w273 Argentina
BRONCE: -Live toy traffic , de OGILVY GUATEMALA para La juguetería Bburago toy cars Guatemala
F: -Saving words , de LOLA Madrid para Mattel Scrabble Spain
Retail, e-Commerce & Restaurants
F: -Booksquare , de DDB MÉXICO México City para Porrúa bookstore Booksquare México
Cars & Automotive Services
F: -Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil
Entertainment & Leisure
F: -Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain
F: -After death , de BADILLO SAATCHI & SAATCHI Guaynabo para Puerto rico horror film fest Puerto rico horror film fest Puerto rico
Publications & Media
F: -The woman who can't watch movies , de FCB SPAIN Madrid para Canal+ spain Canal+ spain Spain
F: -Sat-jf14 , de LODUCCA São Paulo para Record collection Music album - john frusciante Brasil
F: -What would you do with u$s 25.000? , de OGILVY & MATHER ARGENTINA Buenos Aires para 20th century fox The secret life of walter mitty Argentina
Corporate Image & Information
BRONCE: -Vroom ring boom , de OGILVY GUATEMALA para Claro Claro Guatemala
Commercial Public Services, including Healthcare & Medical
ORO: -Speaking exchange , de FCB BRASIL São Paulo para Cna English course Brasil
F: -No social network , de BIEDERMANN / McCANN Paraguay para Tigo - facebook Internet & mobile Paraguay
F: -The day the earth spoke , de McCANN HONDURAS San Pedro Sula para Aguas de choloma Water service company Honduras
F: -Flight against cancer , de WMcCANN São Paulo para Hospital de cancer de barretos Cancer hospital Brasil
F: -Unlock lessons , de Y&R SÃO PAULO para Vivo/telefonica App Brasil
Charities
PLATA: -Bills only collection box , de JWT MÉXICO México City para Red cross Annual fundraising drive 2014 México
PLATA: -The hair fest , de OGILVY & MATHER México City para Casa de la amistad Hair donation México
F: -Searching for hearts , de FCB MAYO Lima para Perúvian cancer foundation Ponle corazon Perú
F: -Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - Brasilian association of organ transplantation Organ donation awareness Brasil
F: -Salvation coins , de OGILVY & MATHER CHILE Santiago para Salvation army Salvation coins Chile
Public Health & Safety & Public Awareness Messages
PLATA: -The lionfish invasion. Terribly delicious , de GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá para Colombia's ministry of environment and natural resources The lionfish invasion Colombia
F: -The anti cancer paste up , de JWT BRASIL São Paulo para Ac camargo cancer center Breast cancer campaign Brasil
F: -Abortiontravel , de DDB SPAIN Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby Spain
F: -Blood charger , de PUBLICIS BRASIL São Paulo para Fundação pró-sangue Fundação pró-sangue Brasil
F: -Bald cartoons , de OGILVY BRASIL São Paulo para Graacc Ngo Brasil
F: -The inverted jersey , de AFRICA Sao Paulo para Botafogo de futebol e regatas Botafogo de futebol e regatas Brasil
Integrated Campaign Led by Promotion and Activation
F: -Flight against cancer , de WMcCANN São Paulo para Hospital de cancer de barretos Cancer hospital Brasil
F: -Tattoo skin cancer check , de OGILVY BRASIL São Paulo para Sol de janeiro Sol de janeiro Brasil
Lista de ganadores iberoamericanos de Direct
GRAND PRIX: -Magic Of Flying, de OgilvyOne para British Airways, Reino Unido
Flat Mailing
F: -The real touchscreen , de SANCHO BBDO Bogotá para Crac (rehabilitation center for blind adults) Social inclusion program Colombia
Dimensional Mailing
BRONCE: -The barbecue bible , de JWT BRASIL São Paulo para Tramontina Barbecue products Brasil
F: -Alarm cap , de PUBLICIS MÉXICO México City para Nescafé Nescafé clasico México
F: -Guitar box , de HAVAS WORLDWIDE São Paulo para Citroën Citroën c4 rock you special edition Brasil
Ambient Media: large scale
ORO: -Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
BRONCE: -Abortiontravel , de DDB ESPAÑA Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España
F: -Children's day , de FAHRENHEIT DDB Lima para Mcdonalds Mcdonalds Perú
F: -Claro extra minutes , de OGILVY & MATHER COSTA RICA San Jose para Claro costa rica Prepaid service Costa rica
F: -Medical examination , de GREY ARGENTINA Buenos Aires para Procter & gamble Magistral Argentina
Ambient Media: small scale
F: -Happy id , de McCANN LIMA para The coca-cola company Coca-cola Perú
F: -The dog walking calendar , de AFRICA Sao Paulo para P&g Eukanuba Brasil
F: -The friendly twist , de LEO BURNETT COLOMBIA Bogotá para The coca-cola company Coca-cola Colombia
Direct response broadcast: TV, radio & infomercials
ORO: -Fifa 14 , de Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogota para Microsoft Xbox 360 Colombia
BRONCE: -Having a good memory has its benefits , de MARURI GREY Guayaquil para Nature´s garden Multicebrina Ecuador
F: -Hit 3001 , de JWT SAN JUAN San Juan para Department of economic development and commerce of puerto rico Entrepreneurship Puerto rico
F: -Bald cartoons , de OGILVY BRASIL São Paulo para Graacc Ngo Brasil
F: -Broken liver , de MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador
Direct response print or standard outdoor, including inserts
BRONCE: -1200 trees-like purifying billboard , de FCB MAYO Lima para The university of engineering and technology Admission 2014 Perú
Use of Dgital Marketing
BRONCE: -My home is an oven , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Bgh air conditioners Argentina
F: -18th zone embassy , de BBDO GUATEMALA para Fritolay Tortrix Guatemala
F: -Removal happens , de WING New York City, NY para Law offices of esteban gergely Legal services Usa
F: -Homelessfonts , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Arrels fundación Ong España
F: -Incomplete bios , de LEO BURNETT COSTA RICA San Jose para Fundación paniamor Child protection (non profit organization) Costa rica
Use of Other Digital Platforms
ORO: -Speaking exchange , de FCB BRASIL São Paulo para Cna English course Brasil
BRONCE: -Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España
F: -Rememberme , de OGILVY & MATHER COLOMBIA Bogotá para Neurobix foundation Alzheimers foundation Colombia
Use of Mobile Marketing
F: -Protection ad , de FCB BRASIL São Paulo para Nivea Nivea sun kids Brasil
F: -Sat-jf14 , de LODUCCA São Paulo para Record collection Music album - john frusciante Brasil
Social Commerce
F: -Tweet machine , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Coca-cola Coca-cola España
Response/Real-Time Activity
BRONCE: -Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - Brasilian association of organ transplantation Organ donation awareness Brasil
F: -Choose your host , de CIRCUS México City para Turner Tnt México
Use of Social Audience in a Direct Marketing Campaign
BRONCE: -Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil
F: -Get a friend & get a girlfriend , de ALMAPBBDO São Paulo para Pedigree Pedigree Brasil
Acquisitions
ORO: -Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
BRONCE: -Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España
F: -Broken liver , de MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador
Retention
BRONCE: -Speaking exchange , de FCB BRASIL São Paulo para Cna English course Brasil
F: -The barbecue bible , de JWT BRASIL São Paulo para Tramontina Barbecue products Brasil
Best Low Budget Campaign
BRONCE: -Searching for hearts , de FCB MAYO Lima para Perúvian cancer foundation Ponle corazon Perú
F:-No social network , de BIEDERMANN / McCANN Paraguay para Tigo - facebook Internet & mobile Paraguay
F: -Connected with Perú , de Y&R Lima para Movistar Telecommunications Perú
F: -Abortiontravel , de DDB ESPAÑA Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España
F: -Shutter billboards , de OGILVY & MATHER COLOMBIA Bogotá para Carulla Carulla 24 horas Colombia
Product Launches
F: -Football religion , de GREY BRASIL Sao Paulo para Foca beer Beer Brasil
F: -Touchable memories , de LOLA Madrid para Pirate3d Buccaneer 3d printer España
Fast Moving Consumer Goods
F: -Opening bands , de BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi music Argentina
F: -Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
F: -Matching can , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola Colombia
F: -Broken liver , de MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador
Cars & Automotive Services
BRONCE: -Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil
Other Consumer Products (including Durable Goods)
PLATA: -My home is an oven , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Bgh air conditioners Argentina
F: -The barbecue bible , de JWT BRASIL São Paulo para Tramontina Barbecue products Brasil
Commercial Public Services, incl. Healthcare & Medical
PLATA: -Speaking exchange , de FCB BRASIL São Paulo para Cna English course Brasil
F: -Second parents , de JWT ARGENTINA Buenos Aires para Aaci Private education Argentina
Travel, Entertainment & Leisure
BRONCE: -Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España
F: -Homesick pills , de OGILVY & MATHER ARGENTINA Buenos Aires para Afs Afs Argentina
Retail & E-Commerce, including Restaurants
F: -Domino's steady pizza , de ARTPLAN Rio de Janeiro para Domino's Pizza delivery Brasil
Publications & Media
F: -Sensationalist best sellers , de McCANN ECUADOR Quito / McCANN HONDURAS San Pedro Sula para Libraría española Books Ecuador
F: -Room of silence , de FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro para Fox sports Fox sports Brasil
Corporate Image & Information
ORO: -Vroom ring boom , de OGILVY GUATEMALA para Claro Claro Guatemala
F: -18th zone embassy , de BBDO GUATEMALA para Fritolay Tortrix Guatemala
F: -Deezer monkey taxi , de LOLA Madrid para Monkey week Independent music festival España
F: -The coca cola bio cooler , de LEO BURNETT COLOMBIA Bogotá para The coca-cola company Coca-cola Colombia
F: -The soul embrace , de DAVID Buenos Aires para Coca-cola Trophy tour Argentina
Charities
ORO: -Raising voices , de OGILVY & MATHER ARGENTINA Buenos Aires para Colegio las lomas oral Colegio las lomas oral Argentina
BRONCE: Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - Brasilian association of organ transplantation Organ donation awareness Brasil
F: -Homelessfonts , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Arrels fundación Ong España
F: -The hair fest , de OGILVY & MATHER México City para Casa de la amistad Hair donation México
Public Health & Safety, Public Awareness Messages
BRONCE: -Abortiontravel , de DDB ESPAÑA Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España
BRONCE: -You are my son , de LOWE-SSP3 Bogotá para Ministry of defense Program of humanitarian attention to the demobilised Colombia
F: -Global warming menu , de ONIRIA/TBWA Asuncion para Wwf Wwf Paraguay
F: -The lionfish invasion. Terribly delicious , de GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá para Colombia's ministry of environment and natural resources The lionfish invasion Colombia
F: -Segunda chance employment agency , de ARTPLAN Rio de Janeiro para Afroreggae Ngo Brasil
Integrated Campaign Led by Direct Marketing
BRONCE: -Memory edition , de SRA. RUSHMORE Madrid para Fundación reina sofía Fundación reina sofía España
F: -Connected with Perú , de Y&R Lima para Movistar Telecommunications Perú
F: -Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil
F: -You are my son , de LOWE-SSP3 Bogotá para Ministry of defence Program of humanitarian attention to the demobilised Colombia
F: -The hair fest , de OGILVY & MATHER México City para Casa de la amistad Hair donation México
Lista de ganadores iberoamericanos de PR
GRAND PRIX: -The Scarecrow, de Creative Artist Agency y Edelman para Chipotle Mexican, Estados Unidos
Food & Nutrition
F: -Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
Automotive and Transport
BRONCE: -Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil
Healthcare & Wellbeing
BRONCE: -Dad's pregnant too , de OGILVY & MATHER ARGENTINA Buenos Aires para Kimberly clark Huggies Argentina
BRONCE: -The anti cancer paste up , de JWT BRASIL São Paulo para A.c.camargo cancer center Breast cancer campaign Brasil
F: -Flight against cancer , de WMcCANN São Paulo para Hospital de cancer de barretos Hospital awareness Brasil
Luxury goods, Fashion & Beauty
BRONCE: -Pantene life care , de GREY ARGENTINA Buenos Aires para Procter & gamble Pantene Argentina
BRONCE: -Tattoo skin cancer check , de OGILVY BRASIL São Paulo para Sol de janeiro Sol de janeiro Brasil
Other Consumer Goods
F: -Football religion , de GREY BRASIL Sao Paulo para Foca beer Beer Brasil
Public Sector
F: -Hit 3001 , de JWT SAN JUAN San Juan para Department of economic development and commerce of puerto rico Entrepreneurship Puerto rico
F: -The lionfish invasion. Terribly delicious , de GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá para Colombia's ministry of environment and natural resources The lionfish invasion Colombia
Corporate Reputation & Communication
BRONCE: -Why bring a child into this world? , de DAVID Buenos Aires / EDELMAN London para Unilever Unilever brand global Argentina
F: -Dad's pregnant too , de OGILVY & MATHER ARGENTINA Buenos Aires para Kimberly clark Huggies Argentina
Public Affairs & Lobbying
PLATA: -Abortiontravel , de DDB ESPAÑA Madrid / QMS Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España
BRONCE: -Incomplete bios , de LEO BURNETT COSTA RICA San Jose para Fundación paniamor Child protection (non profit organization) Costa rica
Corporate Responsibility
PLATA: -18th zone embassy , de BBDO GUATEMALA para Fritolay Tortrix Guatemala
BRONCE: -Rain for sale , de OGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL Bogotá para The coca-cola company Rainwater of lloro Colombia
BRONCE: -Pantene life care , de GREY ARGENTINA Buenos Aires para Procter & gamble Pantene Argentina
BRONCE: -Tattoo skin cancer check , de OGILVY BRASIL São Paulo para Sol de janeiro Sol de janeiro Brasil
Media Relations
BRONCE: -Hit 3001 , de JWT SAN JUAN San Juan para Department of economic development and commerce of puerto rico Entrepreneurship Puerto rico
BRONCE: -Abortiontravel , de DDB ESPAÑA Madrid / QMS Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España
Events & Experiential
PLATA: -The hair fest , de OGILVY & MATHER México City Casa de la amistad Hair donation México
BRONCE: -Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
BRONCE: -Dad's pregnant too , de OGILVY & MATHER ARGENTINA Buenos Aires para Kimberly clark Huggies Argentina
F: -The anti cancer paste up , de JWT BRASIL São Paulo para A.c.camargo cancer center Breast cancer campaign Brasil
F: -Abortiontravel , de DDB ESPAÑA Madrid / QMS Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España
F: -18th zone embassy , de BBDO GUATEMALA para Fritolay Tortrix Guatemala
Celebrity Endorsement
F: -Zaparo collection , de MARURI GREY Guayaquil para Ministry of heritage Awareness campaign Ecuador
Sponsorship
F: -Brahma selecao especial , de AFRICA Sao Paulo / IN PRESS PORTER NOVELLI Sao Paulo para Anheuser-busch inbev Brahma beer Brasil
Launch or Re-launch
F: -Brahma selecao especial , de AFRICA Sao Paulo / IN PRESS PORTER NOVELLI Sao Paulo para Anheuser-busch inbev Brahma beer Brasil
F: -Segunda chance employment agency , de ARTPLAN Rio de Janeiro para Afroreggae Ngo Brasil
F: -Football religion , de GREY BRASIL Sao Paulo para Foca beer Beer Brasil
Use of digital Platforms
PLATA: -Sat-jf14 , de LODUCCA São Paulo / BIG HASSLE MEDIA Los Angeles para Record collection Music album - john frusciante Brasil
BRONCE: -Ta no mapa! (on the map) , de JWT BRASIL São Paulo para Afroreggae Afroreggae Brasil
F: -Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España
F: -Incomplete bios , de LEO BURNETT COSTA RICA San Jose para Fundación paniamor Child protection (non profit organization) Costa rica
Community Building/Management
F: -No social network , de BIEDERMANN / McCANN Paraguay / BIEDERMANN PR Asunción para Tigo - facebook Internet & mobile Paraguay
F: -Hacking politics , de ADVERPR Buenos Aires para The net party The net party Argentina
Influencer Communications
ORO: -Bald cartoons , de OGILVY BRASIL São Paulo para Graacc Ngo Brasil
Response/Real-Time Activity (including crowdsourcing)
PLATA: -#Somostodosmacacos #weareallmonkeys , de LODUCCA São Paulo para Neymar jr Institucional Brasil
Innovative Use of Social or Community
F: -Muttbombing , de DIESTE Dallas para Dpa Pet adoption Usa
F: -Ta no mapa! (on the map) , de JWT BRASIL São Paulo para Afroreggae Afroreggae Brasil
Territory Marketing & Communication (incl. city/region/country branding, etc)
F: -18th zone embassy , de BBDO GUATEMALA para Fritolay Tortrix Guatemala
Costs/Creative Performance PR Campaign
F: -Searching for hearts , de FCB MAYO Lima / LA CONTRA Lima para Perúvian cancer foundation Ponle corazon Perú
F: -Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Brasilian association of organ transplantation Organ donation awareness Brasil
F: -#Somostodosmacacos #weareallmonkeys , de LODUCCA São Paulo para Neymar jr Neymar jr Brasil
Lista de ganadores iberoamericanos de Outdoor
GRAND PRIX: -Anz Gaytms, de Whybin/TBWA para ANZ Bank, Australia
Household
BRONCE: -Ink, Wine, Curry, de DDB MÉXICO México City para Henkel capital Persil México
F: -Angel , de OGILVY GUATEMALA para Henkel centroamerica Super bonder Guatemala
F: -Idol , de OGILVY GUATEMALA para Henkel centroamerica Super bonder Guatemala
Cosmetics & Beauty, Toiletries & Pharmacy
F: -López , de OGILVY & MATHER EL SALVADOR para Pruebas modernas del istmo s.a Masculan condoms El salvador
F: -Bold , de TBWA\ESPAÑA Madrid para L'oreal Neogenic anti-hairloss España
Miscellaneous
F: -Cowdog , de PUBLICIS ARGENTINA Buenos Aires para Nestlé purina Pet food Argentina
Cars & Automotive Services
F: -College , de DDB MÉXICO México City para Volkswagen Polo gti México
Retail Stores, Restaurants & Fast Food Outlets
F: -Solo , de CHEIL BRASIL Sao Paulo para Locomotiva discos Locomotiva discos Brasil
F: -Bands , de CHEIL BRASIL Sao Paulo para Locomotiva discos Locomotiva discos Brasil
Travel, Transport & Tourism
BRONCE: -Bahamas, Cuba, de DON Buenos Aires para Gobierno de la ciudad de buenos aires Tourism Argentina
Entertainment & Leisure
F: -Fireman , de TBWA\ESPAÑA Madrid para Sony computer entertainment Sony playstation España
Publications & Media
PLATA: -Lollipops, Mokey, Watermelon, Knight, Giant, Windmills, de Y&R SÃO PAULO para Penguin companhia das letras Penguin Brasil
Commercial Public Services
BRONCE: -Sculpture, Piano, de DON Buenos Aires para Cablevision Fibertel Argentina
F: -Subliminal 2 , de DDB MÉXICO México City para Terra Parental control México
F: -Subliminal 3 , de DDB MÉXICO México City para Terra Parental control México
F: -Crayon , de DM9RIO Rio De Janeiro para Abra Ad school Brasil
F: -Pencil , de DM9RIO Rio De Janeiro para Abra Ad school Brasil
Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages
F: -Prision / school bus , de McCANN MÉXICO CITY para The non-violence project México Non-violence México
F: -Houses, Lake, Gardens, de PUBLICIS MÉXICO México City para Banamex/cdc Cdc México
F: -Daughter , de GRUPO GALLEGOS HUNTINGTON BEACH para Alzheimer's association Public service Usa
F: -Grandson , de GRUPO GALLEGOS HUNTINGTON BEACH para Alzheimer's association Public service Usa
F: -Husband , de GRUPO GALLEGOS HUNTINGTON BEACH para Alzheimer's association Public service Usa
Foods
F: -Uncle , de DM9RIO Rio De Janeiro para De cabron Food (pepper) Brasil
F: -Pool , de AFRICA São Paulo para Bimbo Ana maria cakes Brasil
Home Appliances, Furnishings, Electronics & Audio-Visual
BRONCE: -Calls bride-bowling-choir, de JWT MÉXICO México City para Canon Home appliances & furnishing México
F: -Binoculars racetrack , de JWT MÉXICO México City para Canon Home appliances & furnishing México
F: -Binoculars beach , de JWT MÉXICO México City para Canon Home appliances & furnishing México
F: -Beatles , de Y&R/BRAVO MIAMI Miami, FL para Popclik Headphones Usa
F: -Bob marley , de Y&R/BRAVO MIAMI Miami, FL para Popclik Headphones Usa
F: -Playboy , de Y&R SÃO PAULO para Lg New lg hom-bot vacuum cleaner Brasil
Cosmetics & Beauty, Toiletries & Pharmacy
F: -Seductive , de ponce buenos aires para Unilever Axe black perfume Argentina
F: -Sexy , de ponce buenos aires para Unilever Axe black perfume Argentina
F: -Alaskan / Brasilian , de McCANN MÉXICO CITY para Bic méxico Twin lady razors México
F: -Titanic / love boat , de McCANN MÉXICO CITY para Bic méxico Twin lady razors México
F: -John / joan , de McCANN MÉXICO CITY para Bic méxico Twin lady razors México
F: -Views , de ALMAPBBDO São Paulo para Bayer brasil Bayer cafiaspirin Brasil
F: -Arch , de DDB MÉXICO México City para Genomma lab internacional Alert dandruff control shampoo México
F: -Hall , de DDB MÉXICO México City para Genomma lab internacional Alert dandruff control shampoo México
F: -Bold , de TBWA\ESPAÑA Madrid para L'oreal Neogenic anti-hairloss España
Clothing, Footwear & Accessories
BRONCE: -Share bench , de LOLA Madrid para Nomad skateboards Skate company España
Miscellaneous
BRONCE: -Matilda, Family, Tommy, de BBDO MÉXICO para Mars México/ pedigree Adoption drive México
BRONCE: -Jackson 5, Presidents, de MARURI GREY Guayaquil para Glue it Sticky notes Ecuador
F: -Play 1 , de ALMAPBBDO São Paulo para Mars brasil Pedigree Brasil
Cars & Automotive Services
PLATA: -Castaway, Scout, Nap, de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen area view Brasil
F: -Fittings - couple 1 , de PUBLICIS ARGENTINA Buenos Aires para Renault Auto parts Argentina
F: -Fittings - couple 2 , de PUBLICIS ARGENTINA Buenos Aires para Renault Auto parts Argentina
F: -Fittings - couple 3 , de PUBLICIS ARGENTINA Buenos Aires para Renault Auto parts Argentina
F: -Doors/1 , de CONTRAPUNTO BBDO Madrid para Mercedes benz Smart España
F: -Doors/2 , de CONTRAPUNTO BBDO Madrid para Mercedes benz Smart España
F: -Doors/3 , de CONTRAPUNTO BBDO Madrid para Mercedes benz Smart España
F: -Sweater , de JWT ARGENTINA Buenos Aires para Ford argentina Cargo Argentina
F: -Bkf , de JWT ARGENTINA Buenos Aires para Ford argentina Cargo Argentina
F: -Foosball , de JWT ARGENTINA Buenos Aires para Ford argentina Cargo Argentina
F: -Kid , de Tapsa | Y&R Madrid para General motors - opel Cars España
F: -Runner , de Tapsa | Y&R Madrid para General motors - opel Cars España
F: -Deer , de Tapsa | Y&R Madrid para General motors - opel Cars España
Retail Stores, Restaurants & Fast Food Outlets
F: -Fried egg fail , de ARTPLAN Rio de Janeiro para Domino's Pizza delivery Brasil
Travel, Transport & Tourism
PLATA: -Eiffel, Christ, Epcot, de Y&R SÃO PAULO para Tam Tam Brasil
BRONCE: -Cuba, Pucket, Bahamas, de DON Buenos Aires para Gobierno de la ciudad de buenos aires Tourism Argentina
Entertainment & Leisure
-Fireman , de TBWA\ESPAÑA Madrid para Sony computer entertainment Sony playstation España
Commercial Public Services
BRONCE: -Office 2 y 3 , de DON Buenos Aires para Fibertel Broadband internet Argentina
BRONCE: -Sculpture, Car, Piano, de DON Buenos Aires para Cablevision Fibertel Argentina
F: -Keyboard - african girl , de PUBLICIS ARGENTINA Buenos Aires para Getty images latin america Image library Argentina
F: -Keyboard - george washington , de PUBLICIS ARGENTINA Buenos Aires para Getty images latin america Image library Argentina
F: -Keyboard - sailor dog , de PUBLICIS ARGENTINA Buenos Aires para Getty images latin america Image library Argentina
F: -Catapult 2 , de ALMA DDB Miami para Rosetta stone Rosetta stone Usa
F: -Catapult 3 , de ALMA DDB Miami para Rosetta stone Rosetta stone Usa
F: -Stubble hd , de DDB COLOMBIA Bogotá para Une epm telecomunicaciones B15 Colombia
F: -Grey hair hd , de DDB COLOMBIA Bogotá para Une epm telecomunicaciones B15 Colombia
F: -Crows feet hd , de DDB COLOMBIA Bogotá para Une epm telecomunicaciones B15 Colombia
Corporate Image
BRONCE: -Bottle, Stick, Suicidal , de ALMAPBBDO São Paulo para Mars brasil Pedigree Brasil
F: -Short , de TALENT São Paulo para Brasilian rugby confederation Brasilian rugby confederation Brasil
Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages
BRONCE: -Sellotape selfie 1 y 3, de ARTPLAN Rio de Janeiro para Iptran - instituto paz no trânsito Road safety Brasil
F: -Legs , de LA COMUNIDAD Miami para City of buenos aires Psa Usa
F: -Heart , de LA COMUNIDAD Miami para City of buenos aires Psa Usa
F: -Lungs , de LA COMUNIDAD Miami para City of buenos aires Psa Usa
F: -Stomach , de LA COMUNIDAD Miami para City of buenos aires Psa Usa
F: -Head , de LA COMUNIDAD Miami para City of buenos aires Psa Usa
F: -Food x left over , de JWT BRASIL São Paulo para Banco de alimentos Banco de alimentos Brasil
Adapted Billboards and Outdoor Posters
ORO: -You are my son , de LOWE-SSP3 Bogotá para Ministry of defense Program of humanitarian attention to the demobilised Colombia
PLATA: -1200 trees-like purifying billboard , de FCB MAYO Lima para The university of engineering and technology Admission 2014 Perú
PLATA: -Blood charger , de PUBLICIS BRASIL São Paulo para Fundação pró-sangue Fundação pró-sangue Brasil
BRONCE: -Room to share , de Y&R PUERTO RICO Guaynabo para Motorambar inc. Nissan sentra Puerto rico
F: -Just one can , de COMPETENCE COMUNICAÇÃO & MARKETING Porto Alegre para Anjo paints Anjo mais Brasil
F: -Traffic light outdoor , de MARCEL México City para Nestlé Nescafe México
Adapted Indoor Posters
ORO: -You are my son , de LOWE-SSP3 Bogotá para Ministry of defense Program of humanitarian attention to the demobilised Colombia
PLATA: -Blood charger , de PUBLICIS BRASIL São Paulo para Fundação pró-sangue Fundação pró-sangue Brasil
Non-Standard Indoor Advertising (Shops, Bars, Restaurants, Hospitals, Clinics, Schools and all other Indoor Spaces))
ORO: -Bald cartoons , de OGILVY BRASIL São Paulo para Graacc Ngo Brasil
PLATA: -Tattoo skin cancer check , de OGILVY BRASIL São Paulo para Sol de janeiro Sol de janeiro Brasil
F: -Omnium conversation trigger , de DON Buenos Aires para Cepas argentinas Omnium Argentina
F: -Superformula to fight cancer , de JWT BRASIL São Paulo para A.c.camargo cancer center Pediatric oncology Brasil
Small Scale Special Solutions
PLATA: -Fruits , de SAATCHI & SAATCHI MÉXICO para Procter & gamble Olay México
BRONCE: -Saving words , de LOLA Madrid para Mattel Scrabble España
Special Build
PLATA: -Abortiontravel , de DDB ESPAÑA Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España
F: -The walking dead blood store , de TORKE+CC Lisbon para Fox international channels The walking dead Portugal
F: -Nike freestore , de FLOCK México para Nike running Retail México
F: -Matching can , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola Colombia
F: -Raise the roof , de OPEN AND PARTNERS São Paulo / BORGHI/LOWE São Paulo para Unilever Kibon Brasil
F: -Shutter billboards , de OGILVY & MATHER COLOMBIA Bogotá para Carulla Carulla 24 horas Colombia
Live Advertising and Events
PLATA: -Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - Brasilian association of organ transplantation Organ donation awareness Brasil
F: -The real life , de Y&R Lima para League against cancer Fundraising Perú
F: -The hair fest , de OGILVY & MATHER México City para Casa de la amistad Hair donation México
Interactive Outdoor Experiences
ORO: -Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
BRONCE: -Medical examination , de GREY ARGENTINA Buenos Aires para Procter & gamble Magistral Argentina
BRONCE: -Amia booth , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia (asociación mutual israelita argentina) Amia (asociación mutual israelita argentina) Argentina
Transit
BRONCE: -Non-violence bus , de McCANN MÉXICO CITY para The non-violence project México Non-violence México
Traditional Illustration
F: -Tyson , de Tapsa | Y&R Madrid para Telepizza Telepizza delivery España
F: -Fidel , de Tapsa | Y&R Madrid para Telepizza Telepizza delivery España
F: -Lady gaga , de Tapsa | Y&R Madrid para Telepizza Telepizza delivery España
F: -Why do they smile so much , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brasil
F: -It's easy to explain , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brasil
F: -Land of contrasts , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brasil
Photography
F: -Fireman , de TBWA\ESPAÑA Madrid para Sony computer entertainment Sony playstation España
3-Dimensionally Crafted Poster Work
F: -Billboard refrigerator , de LEW'LARA\TBWA São Paulo para Pepsico brasil Gatorade Brasil
F: -Blood charger , de PUBLICIS BRASIL São Paulo para Fundação pró-sangue Fundação pró-sangue Brasil
Lista de ganadores iberoamericanos Mobile
GRAND PRIX: -Protection ad, de FCB Brasil para Nivea Sun Kinds, Brasil
Activation by Location or Proximity
ORO: -Protection ad , de FCB BRASIL São Paulo para Nivea Nivea sun kids Brasil
F: -Tree of letters , de McCANN COLOMBIA Bogotá para Epm Epm library Colombia
Augmented Mobile Experience
ORO: -Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España
Networked Mobile Technology
BRONCE: -Connected with Perú , de Y&R Lima para Movistar Telecommunications Perú
Innovative Technology for Mobile
PLATA: -Easy way lyrics , de LODUCCA São Paulo para Easy way language center Easy way language center Brasil
BRONCE: -Smart toys , de CHEIL ESPAÑA Madrid para Samsung España Tabkids España
Services
F: -Moon , de OGILVYONE Madrid para Ing direct Ing direct España
Products
BRONCE: -Protection ad , de FCB BRASIL São Paulo para Nivea Nivea sun kids Brasil
Services
PLATA: -Unlock lessons , de Y&R SÃO PAULO para Vivo/telefonica App Brasil
Media, Entertainment and Leisure
ORO: -Sat-jf14 , de LODUCCA São Paulo para Record collection Music album - john frusciante Brasil
Media, Entertainment and Leisure
F: -Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España
Services
PLATA: -The goal screen , de MOOD\TBWA São Paulo para Giraffas Giraffas Brasil
Products
BRONCE: -Strip commerce , de ALMAPBBDO Sao Paulo para Lojas marisa Marisa lingerie Brasil
Charities, Not for Profit and Public Information
F: -The follower dog , de DIM & CANZIAN São Paulo para Adote um vira-lata Adoption Brasil
Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email
ORO: -Elo teddy bear , de DM9DDB São Paulo para Amaral carvalho hospital Healthcare/cancer hospital Brasil
BRONCE: -Messages , de JWT MÉXICO México City para Red cross Telcel México
Integrated Mobile Campaign
PLATA: -Moon , de OGILVYONE Madrid para Ing direct Ing direct España
F: -Protection ad , de FCB BRASIL São Paulo para Nivea Nivea sun kids Brasil
Interface & Navigation
F: -Moon , de OGILVYONE Madrid para Ing direct Ing direct España
Content created for Mobile
BRONCE: -Easy way lyrics , de LODUCCA São Paulo para Easy way language center Easy way language center Brasil
BRONCE: -Not a stupid cover , de DM9DDB São Paulo para Livraria cultura Bookstore Brasil
Response/Real-Time Activity (including crowdsourcing)
F: -Replay , de WIEDEN + KENNEDY São Paulo para Heineken Heineken Brasil
Use of Co-Creation & User Generated Content
F: -Whatsapp storytellers , de MOOD\TBWA São Paulo para Casa da criança santo amaro Casa da criança santo amaro Brasil
BRONCE: -The samba table , de ALMAPBBDO Sao Paulo para Ambev Antarctica Brasil
Innovative Use of Social for Mobile
F: -Muttbombing , de DIESTE Dallas para Dpa Pet adoption Usa
Lista de ganadores iberoamericanos Media
GRAND PRIX: -Happy ID, de McCann
