Publicidad > Global | HUBO CINCO GRANDES CLIO PARA LA REGIÓN IBEROAMERICANA
Redacción Adlatina |
Havas Gurisa Uruguay, Grey y VML Colombia, DM9 Brasil y David Madrid fueron las agencias premiadas con Grandes Clio. También, entre los latinos se destacaron Cristian Mugarra Palma y Luis Piceros Fierro, dupla creativa proveniente de Chile, que ganó el Pepsi Emerging Creative Award. En la nota, el listado completo de ganadores de la región.
Grand Clio Awards
Agencia del año: Publicis Conseil
Anunciante del año: Michelob Ultra
Agencia independiente del año: Rethink Canadá
Red del año: Ogilvy
Compañía productora del año: Prodigious Paris
Audio: You can buy a radio station, de Havas Gurisa para Lotería y Quinielas del Uruguay
Audio: Undercover, de Ogilvy Hong Kong para Women Helping Women
Audio Craft: Breathe Through It campaign, de David Madrid para Halls
Branded Entertainment & Content: WoMen’s football, de Marcel para Orange
Creative Business Transformation: Renault-Plug Inn, de Publicis Conseil para Renault
Creative Business Transformation: Working with Cancer, de Publicis Groupe para Working with Cancer
Creative Effectiveness: WoMen"s football, de Marcel para Orange
Creative Use of Data: Nativa Meter, de L&C for AB InBev-Bavaria-Cerveza Nativa
Creative Use of Data: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro Colombia
Creative Use of Data: Cutcakes, de TBWA Zurich para Terre des Femmes
Design: My Japan Railway, de Dentsu Inc. para JR Group
Design: The Dropstore, de Publicis Groupe Benelux para Ministry of Foreign Affairs of The Kingdom of Países Bajos
Design Craft: AdLam, de McCann Nueva York para Microsoft
Design Craft: Channel 4 Idents, de 4creative + Art Practice para Channel 4
Direct: Where to Settle, de McCann Polonia & McCann Nueva York para Mastercard
Direct: Waiting to Live, de VML Reino Unido para NHS Blood & Transport
Digital/Mobile: Where to Settle, de McCann Polonia & McCann Nueva York para Mastercard
Digital/Mobile & Social Media Craft: AdLam, de McCann Nueva York para Microsoft
Experience/Activation: Driving While Black, de Goodby, Silverstein & Partners/Critical Mass para Courageous Conversation Global Foundation
Experience/Activation: Pop Tarts: The First Edible Mascot, de Weber Shandwick para Kellanova
Film: WoMen’s football, de Marcel for Orange
Film Craft Music Original: Play It Safe, de The Monkeys, part of Accenture Song para Sydney Opera House
Integrated: Barbie The Movie, de Mattel para Barbie
Media: San Émission, de VML Canadá y Type1 para Volkswagen Canadá
Out of Home: Coors Lights Out, de Rethink para Coors Light
Partnerships & Collaborations: Barbie The Movie, de Mattel para Barbie
Print: Solar Impulse - Prêt à Voter, de Publicis Conseil para Solar Impulse
Print & OOH Craft: The One Exhibition, de DM9 for Leica Photoglobal
Public Relations: Aizome Wastecar Industrial waste — certified as skincare, de Serviceplan Germany para Aizome
Social Media: WoMen"s football, de Marcel para Orange
AUDIO
Radio
-Oro: Breathe Through It campaign, de David Madrid para Halls, España
-Plata: Roller Radio Coaster, de Niña para Parque de la Costa, Argentina
-Bronce: It’s All A Little Confusing, de David Madrid para Burger King, España
-Bronce: Susuradios, de Alma DDB para Change The Ref, Estados Unidos hispano
Use of Technology
-Oro: Samsung Unfear, de Cheil España para Samsung, España
-Plata: The Unsilenced Server, de Druid Creative Gaming para O Boticario, Brasil
Otras
-Oro: Jingle Therapy, de VML Puerto Rico para Asociación de Alzheimer, Puerto Rico
AUDIO CRAFT
Casting/Performance
-Plata: Roller Radio Coaster, de Niña para Parque de la Costa, Argentina
Copywriting
-Plata: The Global Calming Crisis, de Zubi Advertising para The Cleo Institute, Estados Unidos hispano
BRANDED ENTERTAINMENT & CONTENT
Games
-Oro: Mission: Whopper, de David San Pablo para Burger King, Brasil
Experience/Activation
-Plata: Rural Pride, de El Ruso de Rocky para J&B, España
-Plata: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: You can buy a radio station, de Havas Gurisa para Lotería y Quinielas del Uruguay, Uruguay
-Bronce: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
Film- Scripted
-Plata: Christmas Always Finds Its Way, de Grey Argentina para Coca-Cola, Argentina
Partnerships/Co-Cration
-Plata: Inflation Proof Prize, de Gut Buenos Aires para Mercado Pago, Argentina
Social Media
-Bronce: Influencers’ Friends, de DDB Colombia para Poker, Colombia
CREATIVE BUSINESS TRANSFORMATION
Products
-Plata: Corona Extra Lime, de David Bogotá para Corona, Colombia
Operations
-Bronce: Beer Power, de Le Pub San Pablo para Heineken, Brasil
-Bronce: Promos de barrio, de David Bogotá para cerveza Poker, Colombia
CREATIVE COMMERCE
Acquisition & Retention
-Oro: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
-Plata: Promos de barrio, de David Bogotá para cerveza Poker, Colombia
Inclusive Commerce
-Plata: The Greatest Guide to Jochos & Burgers, de Vector B McCann México para Grupo Bimbo, México
Innovation Use of Channel
-Plata: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
Mobile-Led Commerce
-Bronce: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
Partnerships/Co-Cration
-Bronce: Corona Extra Lime, de David Bogotá para Corona, Colombia
Sustainable Commerce
-Bronce: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
CREATIVE EFFECTIVENESS
Multi-Country
-Oro: Piñatex, de L&C para Ananas Anam y Dole, Estados Unidos hispano
-Plata: Bring Home the Bud, de África para Budweiser, Brasil
CREATIVE USE OF DATA
Real Time
-Oro: Samsung Unfear, de Cheil España para Samsung, España
Creativity/Storytelling
-Plata: The Senior Economy, de Paradais DDB para Banco del Pacífico, Ecuador
-Bronce: The Artois Probability, de Gut Buenos Aires para Stella Artois, Argentina
Specific Target Audience
-Plata: The Smart Legacy, de El Taier DDB Centro para If Then Inc., Guatemala
Visualization
-Bronce: Nativa Meter, de L&C para AB InBev Bavaria cerveza Nativa, Estados Unidos hispano
DESIGN
Digital/Mobile
-Plata: V-Land, de Dentsu Creative México e Italia para Saba, México e Italia
Packaging
-Plata: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
Sustainability
-Plata: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
DESIGN CRAFT
Art Direction
-Bronce: The One Exhibition, de DM9 for Leica Photoglobal, Brasil
-Bronce: V-Land, de Dentsu Creative México e Italia para Saba, México e Italia
DIGITAL/MOBILE
Apps
-Plata: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
-Bronce: Samsung Unfear, de Cheil España para Samsung, España
Emerging Technology
-Oro: The Smart Legacy, de El Taier DDB Centro para If Then Inc., Guatemala
Real Time
-Oro: World Cup Delivery, de Gut Buenos Aires para PedidosYa, Argentina
-Bronce: Turn Your Back, de David Madrid para Dove, España
Games
-Plata: Mission: Whopper, de David San Pablo para Burger King, Brasil
Voice Activated
-Oro: Magic Audios, de Ogilvy Brasil para Coca-Cola, Brasil
Use of Platform/Native Integration
-Plata: Audience Delivery, de DM9 para IFood, Brasil
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
Website
-Bronce: Promos de barrio, de David Bogotá para cerveza Poker, Colombia
Wereables
-Plata: Beer Badge, de VML para Corona, México
DIGITAL MOBILE & SOCIAL MEDIA CRAFT
User Experience
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
DIRECT
Audio
-Plata: Jingle Therapy, de VML Puerto Rico para Asociación de Alzheimer, Puerto Rico
-Oro: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
Digital/Mobile
-Plata: Mission: Whopper, de David San Pablo para Burger King, Brasil
-Bronce: Turn Your Back, de David Madrid para Dove, España
-Bronce: Audience Delivery, de DM9 para IFood, Brasil
-Bronce: Receipts to keep (fighting), de Grey San Pablo para Universiti Zumbi Dos Palmares, Brasil
Experience/Activation
-Plata: Heaven Fish, de Ogilvy para Regal Springs, Honduras
-Plata: The Tax Free Bagel, de Gut Miami para Philadelphia Cream Cheese The Kraft Heinz Company, Estados Unidos hispano
Out of Home
-Plata: Georgina’s Billboard Collection, de David Madrid para Netflix, España
-Plata: The Sticker Deal, de David San Pablo para Burger King, Brasil
Use of Product
-Plata: Corona Extra Lime, de David Bogotá para Corona, Colombia
-Plata: Heaven Fish, de Ogilvy para Regal Springs, Honduras
Use of talent & influencers
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
Social Media
-Bronce: Turn Your Back, de David Madrid para Dove, España
EXPERIENCE/ACTIVATION
Digital/Mobile
-Oro: The Artois Probability, de Gut Buenos Aires para Stella Artois, Argentina
-Plata: Eat Like a Champ, de Gut Buenos Aires para Pedidos Ya, Argentina
-Bronce: Turn Your Back, de David Madrid para Dove, España
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
Events
-Oro: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Plata: Heaven Fish, de Ogilvy para Regal Springs, Honduras
-Plata: The Tax Free Bagel, de Gut Miami para Philadelphia Cream Cheese The Kraft Heinz Company, Estados Unidos hispano
-Bronce: Audience Delivery, de DM9 para IFood, Brasil
Special Build
-Plata: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
Use of talent & influencers
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
-Bronce: Mission: Whopper, de David San Pablo para Burger King, Brasil
Other
-Bronce: Nativa Meter, de L&C para AB InBev Bavaria, Estads Unidos hispano
-Bronce: Corona Extra Lime, de David Bogotá para Corona, Colombia
FASHION AND BEAUTY
Use of Fashion and Beauty
-Plata: Beer Badge, de VML para Corona, México
-Plata: The New Crown, de David San Pablo para Burger King, Brasil
-Bronce: Blooming Collection, de DPZ para DPZ (YPE), Brasil
FILM
30 seconds and under
-Oro: Proudly Second Best, de David Madrid para Ikea, España
-Bronce: The Wait, de 1984 para Heinz, Chile
61 seconds to five minutes
-Oro: Rain, de Grey México para Save the Children, México
-Plata: Taxi, de Sra. Rushmore para Atlético de Madrid, España
-Plata: Tres, de Grey México para Reinserta, México
-Bronce: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
FILM CRAFT
Animation
-Plata: Heartsteel-Paranoia, de Sauvage.TV para League of Legends, España
-Bronce: Life Is, de Ogilvy para Suchard, España
Cinematography
-Oro: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
Copywriting
-Bronce: It’s All A Little Confusing, de David Madrid para Burger King, España
Direction
-Plata: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
-Plata: Tres, de Grey México para Reinserta, México
Production Design
-Plata: Carl Sagan Message, de Boiler Filmes para Instituto Rede Brasil Do Pacto Global, Brasil
INTEGRATED
-Plata: TurnYourBack, de David Madrid para Dove, España
-Bronce: Dogs Without Borders, de VML para Dogs Without Borders, Nueva York y España
INNOVATION
Creative Commerce
-Bronce: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
MEDIA
Experience/Activation
-Plata: The Exiled Team, de Africa para Brahma, Brasil
-Bronce: Audience Delivery, de DM9 para IFood, Brasil
-Bronce: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
Digital Mobile
-Bronce: Don’t Delete Menu, de VML Nueva York y VML Argentina para Wendy’s, Estados Unidos y Argentina
-Bronce: Harassment Advisory, de WMcCann para L’Oreal Paris, Brasil
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
Out of Home
-Plata: Donate Siren, de VML para The Mexican Red Cross, México
-Bronce: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: True Love Does Not Kill, de Havas Perú para Amnesty International, Perú
Partnerships & Collaboration
-Plata: Corona Extra Lime, de David Bogotá para Corona, Colombia
Retail
-Oro: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
Specific Target Audience
-Oro: The Cushioning Route, de Boost Brand Accelerator para Nike, Perú
-Plata: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
-Plata: Voice of Silence, de We para Fala Mulher Association, Brasil
Social Media
-Bronce: Scrolling Therapy, de Dentsu Creative para Eurofarma, Argentina
Use of talent & influencers
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
-Bronce: Anti-Lag Squad, de VML Argentina para Movistar, Argentina
OUT OF HOME
Ambient
-Plata: The One Exhibition, de DM9 for Leica Photoglobal, Brasil
-Plata: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
Billboard
-Bronce: Our Kind of Party, de David para Michelob Ultra México, Argentina
Digital
-Bronce: Lupin on the Move, de David Madrid para Netflix, España
Interactive Experiential
-Plata: Unofficial Goals, de David Bogotá para Cerveza Águila, Colombia
-Bronce: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
Mixed Campaign
-Plata: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
Takeover
-Plata: Life Extending Stickers, de Grey Colombia y VML Colombia para Makro, Colombia
-Bronce: Lupin on the Move, de David Madrid para Netflix, España
Transit
-Plata: Donate Siren, de VML para The Mexican Red Cross, México
Other
-Bronce: Nativa Meter, de L&C for AB InBev-Bavaria-Cerveza Nativa, Estados Unidos hispano
Poster
-Oro: Proudly Second Best, de David Madrid para Ikea, España
-Oro: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
-Bronce: Our Kind of Party, de David para Michelob Ultra México, Argentina
PARTNERSHIPS & COLLABORATIONS
-Oro: An Absolutely Good Collaboration, de VML España para Heinz Pasta Sauces, España
-Plata: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
PEPSI EMERGING CREATIVE AWARD
-Oro: Flavor Filter, de Berlin para Pepsi, Chile
-Oro: Proudly Second Best, de David Madrid para Ikea, España
-Oro: The One Exhibition, de DM9 for Leica Photoglobal, Brasil
-Oro: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
-Plata: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
-Plata: Made From Recycle Materials, de BBDO Chile y BBDO Ecuador para Volkswagen, Chile y Ecuador
-Plata: Second, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
-Bronce: It’s All A Little Confusing, de David Madrid para Burger King, España
-Bronce: Our Kind of Party, de David para Michelob Ultra México, Argentina
PRINT & OUT OF HOME CRAFT
Art Direction
-Oro: The One Exhibition, de DM9 for Leica Photoglobal, Brasil
-Plata: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
Copywriting
-Plata: It’s All A Little Confusing, de David Madrid para Burger King, España
-Plata: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
Photography
-Oro: Find Your Summer, de Lola MullenLowe para Magnum Ice Cream, España
-Bronce: Second, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano
PUBLIC RELATIONS
Brand Development
-Plata: Corona Extra Lime, de David Bogotá para Corona, Colombia
-Bronce: Self Love Bouquet, de Gut Los Ángeles para DoorDash, Estados Unidos hispano
-Bronce: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
Crisis Management
-Plata: We Didn’t Write This Campaign, de MRM Chile para NotMilk, Chile
Environmental
-Bronce: Beer Power, de Le Pub San Pablo para Heineken, Brasil
Launch Relaunch
-Bronce: Heaven Fish, de Ogilvy para Regal Springs, Honduras
Special Event/Activation
-Bronce: The Tax Free Bagel, de Gut Miami para Philadelphia Cream Cheese The Kraft Heinz Company, Estados Unidos hispano
Use of talent & influencers
-Bronce: Ready Player Mom, de MRM España para Enterogermina. Sanofi, España
SOCIAL MEDIA
Single-Platform
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
Specific Target Audience
-Plata: Ready Player Mom, de MRM España para Enterogermina. Sanofi, España
-Bronce: Ipager, de David Miami para Android, Estados Unidos hispano
Use of talent & influencers
-Plata: Influencers’ Friends, de DDB Colombia para Poker, Colombia
-Plata: The Name Confusion, de República Havas para Fight Against Alzheimer’s Association (A.L.M.A), Estados Unidos hispano