Publicidad > Global | VA TERMINANDO EL FESTIVAL
Redacción Adlatina |
La región se llevó cuatro oros, siete platas y 23 bronces en las categorías Innovation, Creative Effectiveness, Brand Experience & Activation, Creative Ecommerce, Mobile y Radio & Audio.
El país con más ganadores es Brasil con trece; le siguen Estados Unidos Hispano, España y la Argentina con cinco; Chile, Colombia, México y Perú con dos cada uno; y Ecuador con uno.
INNOVATION
Product Innovation
-Plata: #BrailleBricksForAll, de Lew’Lara TBWA San Pablo para Dorina Nowill Foundation for the Blind, Brasil
CREATIVE EFECTIVENESS
A03 (Multi-market Creative Effectiveness)
-Plata: Scary Clown Night, de Lola Mullenlowe Madrid para Burger King, España
B01 (Local Brand)
-Oro: The All-In Promo, de David Buenos Aires para Newsan, Argentina
BRAND EXPERIENCE & ACTIVATION
A03 (Healthcare) -Bronce: Consent Pack, de BBDO Argentina Buenos Aires para Tulipán, Argentina
A06 (Retail)
-Oro: Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
A07 (Travel)
-Bronce: Fly With Us, de Grey Argentina Buenos Aires para Flybondi, Argentina
A08 (Leisure)
-Bronce: Massira Project, de TBWA España Madrid para Playstation Talents, España
B02 (Use of Mobile)
-Bronce: Contract Translator, de Grey Brasil San Pablo para Reclame Aqui, Brasil
B04 (New Realities & Voice-activation)
-Bronce: Burn That Ad, de David San Pablo para Burger King, Brasil
B07 (Tangible & Spatial Technology)
-Bronce: Museum Of Romanticism, de McCann Madrid para Ikea, España
B09 (Tech-led Brand Experience)
-Bronce: Accessibility Mat, de GTB Brasil San Pablo para Ford Motor Company, Brasil
B10 (Cross-platform Digital Experience)
-Oro: People Are The Places, de Aeroméxico para Aeroméxico, México
C02 (Retail Promotions & Competitions)
-Bronce: Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
D01 (Live Brand Experience or Activation)
-Bronce: Libro Vivo_, de Only If Ciudad De México para Grupo Planeta And Google, México
-Bronce: The Grand Finale, de Publicis Brasil San Pablo para Heineken, Brasil
D02 (Guerilla Marketing & Stunts)
-Plata: Distracted Goalkeeper, de Tech And Soul San Pablo para Uber/ Uber, Brasil
-Plata: Hidden Flag, de Lola MulleLoweMadrid para FELGTB/Eldiario.Es, España
E01 (Local Brand)
-Bronce: The Real Machado, de Grey Brasil San Pablo para University Zumbi Dos Palmares, Brasil
E04 (Social Behaviour & Cultural Insight)
-Bronce: The Commercial That Saves Lives, de VMLY&R Santiago para Gobierno De Chile, Chile
E05 (Breakthrough on a Budget)
-Bronce: Second Chances, de Casanova//McCann Costa Mesa para Donate Life California, Estados Unidos
CREATIVE ECOMMERCE
F03 (Single-market Campaign)
-Bronce: Air Max Graffiti Stores, de AKQA San Pablo Nike, Brasil
MOBILE
A01 (Activation by Location)
-Plata: Burn That Ad, de David San Pablo para Burger King, Brasil
-Bronce: Air Max Graffiti Stores, de AKQA San Pablo para Nike, Brasil
C04 (Targeted Communication)
-Bronce: Rescue Dogz, de Wunderman Thompson San Pablo para Gud, Brasil
C08 (Social Purpose)
-Plata: Accessibility Mat, de GTB Brasil San Pablo para Ford Motor Company, Brasil
RADIO & AUDIO
A01 (Food & Drink)
-Bronce: Campaña Elise, Agapornis, de Santo Buenos Airespara Coca-Cola, Argentina
A06 (Retail)
-Oro: Campaña Bk Bot 92 Whoppers,Bk Bot Chicken Persons, Bk Bot Tastes Likes Math, de David Miami para Burger King, Estados Unidos
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Bronce: Inmigrant Songs, de Wing Nueva York para Bramovic, Estados Unidos
B01 (Use of Music)
-Bronce: Inmigrant Songs, de Wing Nueva York para Bramovic, Estados Unidos
B02 (Sound Design)
-Bronce: Sounds Of Future Ocean, de National Geographic San Pablo para National Geographic, Brasil
C01 (Use of Radio or Audio as a Medium)
-Bronce: Inmigrant Songs, de Wing Nueva York para Bramovic, Estados Unidos
-Bronce:Sound Of The Sea, de Ogilvy Madrid para Cear, España
-Bronce: The Memory Dial, de Wolf BCPP Santiago para Museo de la Memoria y los Derechos Humanos, Chile
-Bronce: Abuse Disclaimers, de MullenLowe SSP3 Bogotápara AB Inbev, Colombia
C02 (Use of Audio Technology / Voice -Activation)
-Bronce: Copa Del Impulso/The Cheering Trophy, de MullenLowe Delta Quito para Banco Pichincha, Ecuador
D04 (Social Behaviour & Cultural Insight)
-Plata: Inmigrant Songs, de Wing Nueva York para Bramovic, Estados Unidos
-Plata: Abuse Disclaimers, de MullenLowe SSP3 Bogotápara AB Inbev, Colombia
-Bronce: Dollar Agony, de Dhélet VMLY&R Buenos Aires para Ripio, Argentina