Publicidad > Argentina | TERMINÓ LA SEMANA Y SE COMPLETÓ LA LISTA DE GANADORES
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Los ganadores iberoamericanos
GLASS
A01 (Glass)
-Bronce: Next Minute Law, de VMLY&R San Pablo para Ministerio Publico and ABAP, Brasil
FILM
A01 (Food & Drink)
-Bronce: Campaña I Love You Hater, The Pole, Elise, de Santo Buenos Aires para Coca-Cola, Argentina
A02 (Other FMCG)
-Bronce: The Endless Ad, de Wieden+Kennedy San Pablo para P&G, Brasil
A06 (Retail)
-Plata: Campaña Bk Bot Crown Whopper Yes Doctor No, Bk Bot Crown Boy 1 Boy 2, Bk Bot Taste Like Bird, Bk Bot Forget Potato, Bk Bot Have It Uruguay, de David Miami para Burger King, Estados Unidos
A08 (Leisure)
-Plata: 22 Again, de Contrapunto BBDO Madrid para Loterías y Apuestas Del Estado, España
A11 (Not-for-profit / Charity/ Government)
-Bronce: Choose, de Sra. Rushmore Madrid para International Committee of the Red Cross, España
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Plata: Heroes Of Today, de DDB España Madrid para Heroes Of Today Platform (Iberia, Correos, Telepizza, La Liga, 11811, Baviera), España
B01 (Food & Drink)
-Bronce: The Pole, de Santo Buenos Aires para Coca-Cola, Argentina
B02 (Other FMCG)
-Oro: The Endless Ad, de Wieden+Kennedy San Pablo para P&G, Brasil
B12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Plata: Heroes Of Today, de DDB España Madrid para Heroes Of Today Platform (Iberia, Correos, Telepizza, La Liga, 11811, Baviera), España
C01 (Viral Film)
-Bronce: A Hater's Song By..., de Santo Buenos Aires para Coca-Cola, Argentina
D01 (Screens & Events)
-Bronce: My Name, de Hoy Buenos Aires para Forbes Argentina, Argentina
E02 (Online & Viral Film)
-Plata: The Endless Ad, de Wieden+Kennedy San Pablo para P&G, Brasil
-Plata: Coma: A Getty Images Original Series, de Almap BBDO San Pablo para Getty Images, Brasil
F04 (Social Behaviour & Cultural Insight)
-Bronce: A World Without Borders, de Ogilvy Bogotá para AeroMéxico, Colombia
F05 (Breakthrough on a Budget)
-Oro: Campaña Bk Bot Crown Whopper Yes Doctor No, Bk Bot Crown Boy 1 Boy 2, Bk Bot Taste Like Bird, Bk Bot Forget Potato, Bk Bot Have It Uruguay, de David Miami para Burger King, Estados Unidos
SUSTAINABLE DEVELOPMENT GOALS
A03 (Good Health and Well-being)
-Plata: Second Chances, de Casanova McCann Costa Mesa para Donate Life California, Estados Unidos
-Bronce: Next Minute Law, de VMLY&R San Pablo para Ministerio Publico and ABAP, Brasil
B03 (Sustainable Cities and Communities)
-Bronce: Accessibility Mat, de GTB San Pablo para Ford Motor Company, Brasil
INNOVATION
Product Innovation
-Plata: #BrailleBricksForAll, de Lew’Lara TBWA San Pablo para Dorina Nowill Foundation for the Blind, Brasil
CREATIVE EFECTIVENESS
A03 (Multi-market Creative Effectiveness)
-Plata: Scary Clown Night, de Lola Mullenlowe Madrid para Burger King, España
B01 (Local Brand)
-Oro: The All-In Promo, de David Buenos Aires para Newsan, Argentina
BRAND EXPERIENCE & ACTIVATION
A03 (Healthcare)
-Bronce: Consent Pack, de BBDO Argentina Buenos Aires para Tulipán, Argentina
A06 (Retail)
-Oro: Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
A07 (Travel)
-Bronce:Fly With Us, de Grey Argentina Buenos Aires para Flybondi, Argentina
A08 (Leisure)
-Bronce:Massira Project, de TBWA España Madrid para Playstation Talents, España
B02 (Use of Mobile)
-Bronce: Contract Translator, de Grey Brasil San Pablo para Reclame Aqui, Brasil
B04 (New Realities & Voice-activation)
-Bronce:Burn That Ad, de David San Pablo para Burger King, Brasil
B07 (Tangible & Spatial Technology)
-Bronce: Museum Of Romanticism, de McCann Madrid para Ikea, España
B09 (Tech-led Brand Experience)
-Bronce: Accessibility Mat, de GTB Brasil San Pablo para Ford Motor Company, Brasil
B10 (Cross-platform Digital Experience)
-Oro: People Are The Places, de Aeroméxico para Aeroméxico, México
C02 (Retail Promotions & Competitions)
-Bronce: Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
D01 (Live Brand Experience or Activation)
-Bronce: Libro Vivo_, de Only If Ciudad De México para Grupo Planeta And Google, México
-Bronce: The Grand Finale, de Publicis Brasil San Pablo para Heineken, Brasil
D02 (Guerilla Marketing & Stunts)
-Plata: Distracted Goalkeeper, de Tech And Soul San Pablo para Uber/ Uber, Brasil
-Plata: Hidden Flag, de Lola MulleLoweMadrid para FELGTB/Eldiario.Es, España
E01 (Local Brand)
-Bronce: The Real Machado, de Grey Brasil San Pablo para University Zumbi Dos Palmares, Brasil
E04 (Social Behaviour & Cultural Insight)
-Bronce: The Commercial That Saves Lives, de VMLY&R Santiago para Gobierno De Chile, Chile
E05 (Breakthrough on a Budget)
-Bronce: Second Chances, de Casanova//McCann Costa Mesa para Donate Life California, Estados Unidos
CREATIVE ECOMMERCE
F03 (Single-market Campaign)
-Bronce: Air Max Graffiti Stores, de AKQA San Pablo Nike, Brasil
MOBILE
A01 (Activation by Location)
-Plata: Burn That Ad, de David San Pablo para Burger King, Brasil
-Bronce: Air Max Graffiti Stores, de AKQA San Pablo para Nike, Brasil
C04 (Targeted Communication)
-Bronce: Rescue Dogz, de Wunderman Thompson San Pablo para Gud, Brasil
C08 (Social Purpose)
-Plata: Accessibility Mat, de GTB Brasil San Pablo para Ford Motor Company, Brasil
RADIO & AUDIO
A01 (Food & Drink)
-Bronce: Campaña Elise, Agapornis, de Santo Buenos Airespara Coca-Cola, Argentina
A06 (Retail)
-Oro: Campaña Bk Bot 92 Whoppers,Bk Bot Chicken Persons, Bk Bot Tastes Likes Math, de David Miami para Burger King, Estados Unidos
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Bronce: Inmigrant Songs, de Wing Nueva York para Bramovic, Estados Unidos
MEDIA
A05 (Automotive)
-Plata: The Unaffordable Campaign, de Publicis Buenos Aires para Renault Argentina
-Plata: Competitors’ Sale, de Grey San Pablo para Volvo, Brasil
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Plata: Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
B01 (Use of TV & Other Screens)
-Plata: Pay Per Beer, de África San Pablo para AB InBev, Brasil
B07 (Use of Stunts)
-Plata: Air Max Graffiti Stores, de AKQA San Pablo para Nike, Brasil
A03 (Healthcare)
-Bronce:-Theraflu Tracker, de Wunderman Thompson Bogotá para GSK – Theraflu, Colombia
A11 (Not-for-profit / Charity / Government)
-Bronce: The Life Saving Soap Operas, de Circus Grey Lima para Ministerio de Salud de Perú, Perú
B03 (Use of Print / Outdoor)
-Bronce: Burn That Ad, de David San Pablo para Burger King, Brasil
B04 (Use of Ambient Media: Small Scale)
-Bronce: The Beer of the World Cup, de Circus México para Lala, México
B06 (Use of Events)
-Bronce:Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
C01 (Use of Data-driven Insight)
-Bronce:Rescue Dogz, de Wunderman Thompson San Pablo para Güd, Brasil
D02 (Use of Branded Content Created for Digital or Social)
-Bronce: Massira Project, de TBWAEspaña Madrid para Playstation Talents, España
F03 (Single-market Campaign)
-Bronce:Corruption Detector, de Grey San Pablo para Reclame Aquí, Brasil
F04 (Social Behaviour & Cultural Insight)
-Bronce:Presidential Broadcast, de Circus Buenos Aires para Netflix, Argentina
SOCIAL & INFLUENCER
B04 (Social Data & Insight)
-Plata:The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
A06 (Retail)
-Bronce:Bk Bot, de David Miami para Burger King, Estados Unidos
A07 (Travel)
-Bronce:A World Without Borders, de Ogilvy Colombia Bogotá para AeroMéxico, Colombia
A10 (Consumer Services / Business to Business)
-Bronce:The Firefly, de Publicis San Pablo para Bradesco, Brasil
A11 (Not-for-profit / Charity / Government)
-Bronce:I Love My Balls, de Wunderman Thompson Lima para Liga Contra el Cancer, Perú
B02 (Audience Tagerting / Engagement Strategies)
-Bronce: Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
B03 (Real-time Response)
-Bronce: The Popsicle Elections, de Jotabequ Grey San José para Los Paleteros, Costa Rica
F02 (Challenger Brand)
-Bronce: Fly With Us, de Grey Argentina Buenos Aires para Flybondi, Argentina
F04 (Social Behaviour & Cultural Insight)
-Bronce: The Algorithm Of Life Africa, de San Pablo para Rolling Stone, Brasil
DIRECT
F02 (Challenger Brand)
-Oro: Burn That Ad, de David San Pablo para Burger King, Brasil
C04 (New Realities & Voice-activation)
-Plata:Burn That Ad, de David San Pablo para Burger King, Brasil
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Bronce:Distracted Goalkeeper, de Tech and Soul San Pablo para Uber/ Uber, Brasil
B02 (Use of Ambient Media: Small Scale)
-Second Chances, de Casanova McCann Costa Mesa para Donate Life California, Estados Unidos
C01 (Data Strategy)
-Bronce The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
D02 (Use of Mobile)
-Bronce: Burn That Ad, de David San Pablo para Burger King, Brasil
E03 (Experience Design)
-Bronce: Burn That Ad, de David San Pablo para Burger King, Brasil
F04 (Social Behaviour & Cultural Insight)
-Bronce: Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
CREATIVE DATA
A01 (Data-enhanced Creativity)
-Oro: Pet-Commerce, de Ogilvy San Pablo para Petz, Brasil
A03 (Data-driven Consumer Product)
-Plata: Searching For the Special Colour Of Seville, de PS21 Madrid para Diageo, España
A02 (Data-driven Targeting)
-Bronce: Steep Discount, de Tribal Worldwide, de San Pablo para E-Moving, Brasil
-The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
A04 (Data Storytelling)
-Bronce: The Time We Have Left – Case, de Leo Burnett Madrid para Pernod Ricard, España
A07 (Use of Real-time Data)
-Bronce: The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
CREATIVE STRATEGY
A01 (FMCG)
-Oro: The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
A07 (Consumer Services / Business to Business)
-Plata: Kingo, de Ogilvy Guatemala para Kingo Energy, Guatemala
C02 (Breakthrough on a Budget)
-Plata: A World Without Borders, de Ogilvy Colombia Bogotá para Aeroméxico, Colombia
PR
A01 (Food & Drink)
-Oro: Wind Never Felt Better, de David Miami para AB InBev, Estados Unidos
A11 (Not-for-profit / Charity / Government )
-Oro: Second Chances, de Casanova/McCann para Donate Life California
F04 (Social Behaviour & Cultural Insight)
-Oro: Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
D02 (Use of Events & Stunts)
-Plata: Hidden Flag, de Lola MullenLowe Madrid para FELGTB/Eldiario.es, España
A05 (Automotive)
-Bronce: Competitors’ Sale, de Grey San Pablo para Volvo, Brasil
B02 (Social Community Building & Management)
-Bronce: Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
-Bronce: Miles For The People, de Grey San Pablo para Reclame Aquí, Brasil
B04 (Co-creation & User Generated Content)
-Bronce: I Love My Balls, de Wunderman Thompson Lima para Liga Contra el Cancer, Perú
D03 (Use of Celebrity, Influencers & Key Opinion Leaders)
-Choose The Moustache, de Lola MullenLowe Madrid para Pescanova, España
FILM CRAFT
GP: Campaña Resolve (Myanmar), Rigor (Taxes), Courage (Mexican Spyware), Perseverance (Inmigration), Fearlessness (ISIS), de Droga5 para New York Times, Estados Unidos
A07 (Use of original music)
-Bronce: The beatbox catalogue, de Artplan San Pablo para ETNA, Brasil
A10 (Animation)
-Oro: Astronaut, Garage, Skier, Boy Scouts y City de Wieden + Kennedy San Pablo para Mondelēz International, Brasil
ENTERTAINMENT LIONS
GP: 5B, de UM Studios para Johnson & Johnson, Estados Unidos
A02 (Non-fiction Film: Up to 5 minutes)
-Bronce: Eat Like Andy, de David Miami para Burger King, Estados Unidos
A11 (Excellence in Audience Engagement or Distribution Strategy for Branded Content)
-Bronce: Spoiler, de Grey Argentina Buenos Aires para Telemundo, Argentina
B01 (Talent: Film, Series & Audio)
-Plata: Eat Like Andy, de David Miami para Burger King, Estados Unidos
-Plata: The Life Saving Soap Operas, de Circus Grey Peru Lima para Peruvian Ministry Of Health, Perú
ENTERTAINMENT LIONS FOR MUSIC
GP: Bluesman, de AKQA San Pablo para Baco Exu do Blues, Brasil
B02 (Fan Engagement / Community Building)
-Plata: Giving Songs, De De La Cruz & Associates Guaynabo para Giving Tuesday, Puerto Rico
C02 (Use of Music Technology or Innovation)
-Bronce: See The Music, de Talent Marcel San Pablo para OSESP, Brasil
D05 (Production of Exclusive Artist Content in Partnership with a Brand or a Cause)
-Oro: Mistaken Love Song, de Artplan Brasilia para Federal Government of Brasil, Brasil
ENTERTAINMENT FOR SPORTS
A01 (Film)
-Oro: Heroes Of Today, de DDB España Madrid para Heroes of Today Platform (Iberia, Correos, Telepizza, La liga, 11811, Baviera), España
E05 (Sports for Good)
-Bronce: Distracted Goalkeeper, de Tech and Soul San Pablo para Uber/ Uber, Brasil
E06 (Diversity & Inclusion in Sport)
-Oro: E-Quality, de VMLY&R Brasil San Pablo para Vivo- Telefónica Brasil S.A., Brasil
-Plata: Blind Passion, de NBS Rio De Janeiro para Flamengo, Brasil
-Plata: Heroes Of Today, de DDB España Madrid para Heroes of Today Platform (Iberia, Correos, Telepizza, La liga, 11811, Baviera), España
INDUSTRY CRAFT
A03 (Print & Publishing)
-Plata: The 9'58 BIOGRAPHY, de Betc/Havas San Pablo para PUMA, Brasil
B03 (Print & Publishing)
-Plata: The 9'58 Biography, de Betc/Havas San Pablo para PUMA, Brasil
-Plata: Campaña Ikea Real Life Series 1, Ikea Real Life Series Simps..., Ikea Real Life Series 3, de Publicis España Madrid para Ikea, España
B04 (Outdoor)
-Bronce: Let's Samba y Let's Carnival, de Almap BBDO San Pablo para Alpargatas, Brasil
-Bronce:Campaña Drink With This Poster, Pirarucu, Jibóia, de Almap BBDO San Pablo para Ambev, Brasil
C02 (Packaging Design)
-Plata: Let's Summer, de Almap BBDO San Pablo para Alpargatas, Brasil
-Bronce: 110 Years of The Striding Man, de Crispin Porter Bogusky+ San Pablo para Diageo Brasil
C03 (Print & Publishing)
-Oro: Black Box, de J. Walter Thompson Brasil San Pablo para Faculdade Zumbi Dos Palmares, Brasil
D02 (Print & Publishing)
-Bronce: Magnum by Magnum, de Lola MullenLowe para Unilever, España
E03 (Print & Publishing)
-Bronce: Campaña: The Pan, The Broom, The Pillow, The Heels, de J. Walter Thompson Brasil San Pablo para AVON, Brasil
DIGITAL CRAFT
C01 (Data Storytelling)
-Bronce: Trending Botics, de FCB Brasil San Pablo para Congresso Em Foco, Brasil
PHARMA LIONS
D02 (Non regulated)
-Oro: En Radio & Audio, The ufologist, de Ogilvy San Pablo para Hermes Pardini, Brasil
OUTDOOR
A01 (Food & drink)
-Bronce: Campaña Coke Ptsshhhh, Coke Fzzzzzzz y Coke Ktchkk, de David Miami para Coca-Cola, Estados Unidos
A02 (Other FMCG)
-Bronce: Paris, Berlín y London, de VMLY&R San Pablo para Bic, Brasil
A11 (Not-for-profit / Charity / Government)
-Plata: Campaña Tsunami, Earthquake y Hurricane, de VMLY&R Santiago para Amnistía Internacional, Chile
B05 (Automotive)
-Plata:Campaña Pyramid y Pisa, de Almap BBDO San Pablo para Volkswagen, Brasil
B06 (Retail)
-Plata:Campaña Alabama, Illinois,Turkey, Massachusetts y Texas, de Lola MullenLowe Madrid para Burger King, España
-Bronce: Campaña Birthday 4, Birthday 3, Birthday 5, Birthday 2 y Birthday 1, de Lola MullenLowe Madrid para Burger King, España
C01 (Animated digital screens)
-Plata:Competitors’ sale, de Grey San Pablo para Volvo, Brasil
C03 (Dynamic digital screens)
-Bronce:Fly with us, de Grey Buenos Aires para Flybondi, Argentina
D01 (Displays)
-Bronce: Air max graffiti stores, de AKQA San Pablo para Nike, Brasil
-Bronce: Hashtags of arts, de NBS Río de Janeiro para Museu Nacional de Belas Artes, Brasil
-Bronce: Real time mic, de Leo Burnett Tailor Made San Pablo para Metropoles, Brasil
-Bronce: Without a ramp, a sidewalk is a wall, de Z+Havas San Pablo para Movimento Superação, Brasil
D03 (Limited run promotional items & printed media)
-Bronce: Bud light cereal, de Only If México City para AB InBev, México
D06 (Live advertising and events)
-Oro: Hidden flag, de Lola MullenLowe Madrid para FELGTB/eldiario.es, España
-Bronce: Distracted goalkeeper, de Tech and Soul San Pablo para Uber, Brasil-The grand finale, de Publicis San Pablo para Heineken, Brasil
D07 (Interactive experiences)
-Plata: Burn that ad, de David San Pablo San Pablo para Burger King, Brasil
D08 (Transit)
-Bronce:Come out and play, de Officer and Gentleman Madrid para Paddy Power, España
E02 (Ambient outdoor)
-Plata: Air Max graffiti stores, de AKQA San Pablo para Nike, Brasil
-Bronce: Burn that ad, de David San Pablo para Burger King, Brasil
E03 (Technology)
-Bronce: Burn that ad, de David San Pablo para Burger King, Brasil
PRINT & PUBLISHING
A01 (Food & Drink)
-Oro: Campaña Coke Ptsshhhh, Coke Fzzzzzzz,Coke Ktchkk, de David Miami para Coca-Cola, Estados Unidos
A04 (Consumer Durables)
-Bronce: Campaña Martial Arts Champions, Army Headquarter y Police, de Grey Brasil San Pablo para Sekron, Brasil
A05 (Automotive)
-Plata: Nigeria, India y Bolivia, de DDB Argentina Buenos Aires para Volkswagen, Argentina
-Bronce: Campaña Cement, Wine, Soy, de Geometry Global Buenos Aires para Volkswagen, Argentina
-Bronce: Party Emoji, Laughter Emoji y Toy Gun Emoji, de Mullenlowe SSP3 Bogotá para Hyundai, Colombia
A06 (Retail)
-Oro: Campaña Birthday 1, Birthday 5, Birthday 4, de Lola MullenLowe Madrid para Burger King, España
A09 (Media / Entertainment)
-Bronce:Campaña Water Polo y Basketball, de Africa San Pablo para ESPN, Brasil
A10 (Consumer Services / Business to Business)
-Bronce: Campaña Playing With Baby, Running, Washing Dishes, French Kiss, de Mercado McCann Buenos Aires para Shutterstock, Argentina
A11 (Not-for-profit / Charity / Government)
-Oro: Earthquake, Tsunami y Hurricane, de VMLY&R Santiago para Amnistía Internacional, Chile
-Bronce:Campaña Guns 1, Guns 2, Guns 3 y Guns 4, de Alma Miami para Change the Ref, Estados Unidos
A12 (Corporate Social Responsibility (Csr) / Corporate Image)
-Bronce: Campaña Beer, Vodka, Tequila, de DDB Argentina Buenos Aires para Volkswagen, Argentina
B01 (Commercial Publications)
-Plata: Judgeable Covers Collection, de Africa San Pablo para E-Galaxia Publishing House, Brasil
-Bronce:The 9’58 Biography, de Betc/Havas San Pablo para Puma, Brasil
C02 (Innovative Use of Print)
-Plata: The Beer Behind Sports, de Africa San Pablo para AB INBEV, Brasil
-Bronce: An Unrepeatable Photograph? , de FCB & FiRe Madrid para Trapa Chocolates, España
HEALTH & WELLNESS
A02 (OTC Applications)
-Bronce: Nastiest Test, de Santo Buenos Aires para Porta Hnos., Argentina
A04 (Nutraceuticals)
-Bronce: Pinch, de Ponce Buenos Aires para Nestlé Waters, Argentina
B01 (Brand-ledEducation&Awareness)
-Bronce: Next Minute Law, de VMLY&R San Pablo para Ministerio Púiblico y ABAP, Brasil
-Bronce: LegsToFly, de África San Pablo para ESPN, Brasil
-Bronce: PricelessJewelry, de Los Quiltros Santiago para Joyería Aurus, Chile
B02 (Non-profit / Foundation-ledEducation&Awareness)
-Plata: TheLifeSavingSoap Operas, de Circus Grey Lima para Peruvian Ministry Of Health, Perú
C01 (CorporateImage&Communication)
-Plata:1 Minute 46 Seconds, deMcCannHealth San Pablo para Hospital Leforte, Brasil
-Plata: ToothFairy’sAddres, de VMLY&R BRAZIL San Pablo para Facultad De Odontología, Brasil
D01 (Animal Health)
-Bronce: Life Print, de Africa San Pablo para Ampara Animal Ngo, Brasil
DESIGN
B08 (Special Editions & Bespoke Items)
-Bronce: Accessibility Mat, de GTB Brasil San Pablo Ford Motor Company, Brasil
E06 (Special Editions & Promotional Packaging)
-Bronce: Fit Pack, de Leo Burnett México para Corona, México
F03 (Infant Products, Toys & Educational Products)
-Bronce: History Blocks, de Africa San Pablo para UNESCO, Brasil