Publicidad > Global | BRASIL, ESPAÑA Y PERÚ, EL PODIO IBEROAMERICANO DEL DÍA
Redacción Adlatina |
Los 986 finalistas del martes se distribuyeron, por categoría, del siguiente modo: Creative Data Lions, 48 en total, con 14 latinos; Creative Strategy, 80 y 10; Direct, 217 y 55; Media, 237 y 47; PR, 242 y 49; y Social & Influencer, 162 y 37 latinos.
Y esos 211 finalistas correspondientes a Iberoamérica, por su parte, fueron para Brasil (84), España (34), Perú (20), Colombia (17), Estados Unidos (16), Argentina (13), México (10), Costa Rica (7), Chile (3), Ecuador, Guatemala y Honduras (2 cada uno) y Nicaragua (1).
Aquí, la lista completa de finalistas latinos.
CREATIVE DATA LIONS
A01 (Data-enhanced Creativity)
-Searching For The Special Colour Of Seville, de PS21 Madrid para Diageo, España
-The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
-The Time We Have Left - Case, de Leo Burnett Madrid para Pernod Ricard, España
-Pet-Commerce, de Ogilvy San Pablo para Petz, Brasil
A02 (Data-driven Targeting)
-A World Without Borders, de Ogilvy Colombia Bogotá para AeroMéxico, Colombia
-The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
-Steep Discount, de Tribal Worldwide, de San Pablo para E-Moving, Brasil
A03 (Data-driven Consumer Product)
-Searching For the Special Colour Of Seville, de PS21 Madrid para Diageo, España
A04 (Data Storytelling)
-The Time We Have Left – Case, de Leo Burnett Madrid para Pernod Ricard, España
A05 (Data Visualisation)
-Hiv on the Agenda, de Wunderman Thompson Buenos Aires para Fundación Huésped, Argentina
A06 (Data Technology)
-Pet-Commerce, de Ogilvy San Pablo para Petz, Brasil
A07 (Use of Real-time Data)
-The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
A08 (Social Data & Insight)
-Heroes Of Today, de DDB España Madrid para Heroes Of Today Platform (Iberia, Correos, Telepizza, Laliga, 11811, Baviera), España
-The Algorithm Of Life Africa, de San Pablo para Rolling Stone, Brasil
DIRECT
A01 (Food & Drink)
-The Popsicle Elections, de Jotabequ Grey San José para Los Paleteros, Costa Rica
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
A05 (Automotive)
-The Unaffordable Campaign, de Publicis Buenos Aires para Renault, Argentina
A06 (Retail)
-Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
-Museum Of Romanticism, de McCann España Madrid para Ikea, España
A07 (Travel)
-Hotelbnb, de Ogilvy Honduras Tegucigalpa para Honduras Maya Hotel, Honduras
A08 (Leisure)
-The 9'58 Biography, de Betc/Havas San Pablo para Puma, Brasil
A11 (Not-for-profit / Charity / Government)
-My Spare Boot, de Havas Tribu Heredia para Costa Rican Amputee Soccer Association, Costa Rica
-Tooth Fairy’s Addres, de VMLY&R Brasil San Pablo para Faculdade De Odontologia, Brasil
-Without A Ramp, A Sidewalk Is A Wall, de Z+Havas San Pablo para Movimento Superação, Brasil
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber/ Uber, Brasil
-Contract Translator, de Grey Brasil San Pablo para Reclame Aqui, Brasil
-Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
-Dirnk Repsnosilby, de Sunset DDB San Pablo para Ab Inbev, Brasil
B01 (Mailing)
-Rainbow Blood, de Mccann Lima AHF Perú & Presente Perú
B02 (Use of Ambient Media: Small Scale)
-Second Chances, de Casanova McCann Costa Mesa para Donate Life California, Estados Unidos
-The Real Machado, de Grey Brasil San Pablo para University Zumbi Dos Palmares, Brasil
B03 (Use of Ambient Media: Large Scale)
-Distracted Goalkeeper, de Tech and Soul São Paulo para Uber/ Uber, Brasil
-Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
-Museum Of Romanticism, de McCann España Madrid para Ikea, España
B04 (Use of Broadcast)
-Bloodless Screen, de W/McCann San Pablo para Sistema Brasileiro De Televisão, Brasil
-The Making Of Love, de Lola MullenLowe Madrid para Unilever, España
-Your Logo Here, de Almap BBDO San Pablo para Ambev, Brasil
B05 (Use of Print / Outdoor)
-Competitors’ Sale, de Grey Brasil San Pablo para Volvo, Brasil
-The Beer Behind Sports, de Africa San Pablo para AbInveb, Brasil
C01 (Data Strategy)
-The Time We Have Left, de Leo Burnett Madrid Pernod Ricard, España
-The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
C02 (Data-driven Targeting)
-Steep Discount, de Tribal Worldwide San Pablo para E-Moving, Brasil
-Rescue Dogz, de Wunderman Thompson Sao Paulo para Gud, Brasil
C04 (New Realities & Voice-activation)
-Burn That Ad, de David San Pablo para Burger King, Brasil
C06 (Use of Other Technology)
-The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
D02 (Use of Mobile)
-Contract Translator, de GREY Brasil San Pablo para Reclame Aqui, Brasil
-Burn That Ad, de David San Pablo para Burger King, Brasil
D03 (Use of Social Platforms)
-Blank Whopper, de David San Pablo para Burger King, Brasil
-Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
D05 (Co-creation & User Generated Content)
-Eat Like Andy, de David Miami para Burger King, Estados Unidos
E01 (Copywriting)
-Bk Bot, de David Miami para Burger King, Estados Unidos
E02 (Art Direction / Design)
-The 9'58 Biography, de Betc/Havas San Pablo para PUMA, Brasil
E03 (Experience Design)
-Accessibility Mat, de Wunderman Thompson Sao Paulo para Ford Motor Company, Brasil
-Burn That Ad, de David San Pablo para Burger King, Brasil
E04 (Launch / Re-launch)
-Hotelbnb, de Ogilvy Honduras Tegucigalpa para Honduras Maya Hotel, Honduras
E05 (Personalised Campaigns)
-People Are The Places, de Aeroméxico para Aeroméxico, México
F01 (Local Brand)
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
F02 (Challenger Brand)
-Competitors’ Sale, de Grey Brasil San Pablo para Volvo, Brasil
-Burn That Ad, de David San Pablo para Burger King, Brasil
F03 (Single-market Campaign)
-Steep Discount, de Tribal Worldwide San Pablo para E-Moving, Brasil
F04 (Social Behaviour & Cultural Insight)
-Accessibility Mat, de Wunderman Thompson San Pablo para Ford Motor Company, Brasil
-Gender Neutral Subtitles, de Fox Networks Group Latin America Buenos Aires para Fox Premium, Argentina
-Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
-Columbia. The Official Soccer Team Of Confusión, de Proximity Colombia Bogotá para Mars Colombia, Colombia
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber/ Uber, Brasil
-Blank Whopper, de David San Pablo para Burger King, Brasil
-Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
-Desperta, de Havas Health & You San Pablo para Universal Music Brasil, Brasil
F05 (Breakthrough on a Budget)
-Second Chances, de Casanova McCann Costa Mesa para Donate Life California, Estados Unidos
SOCIAL & INFLUENCER
A01 (Food & Drink)
-Poker Bot Friends, de DDB Colombia Bogotá para AB InBev, Colombia
-The Popsicle Elections, de Jotabequ Grey San José para Los Paleteros, Costa Rica
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
A06 (Retail)
-Bk Bot, de David Miami para Burger King, Estados Unidos
A07 (Travel)
-A World Without Borders, de Ogilvy Colombia Bogotá para AeroMéxico, Colombia
A10 (Consumer Services / Business to Business)
-The Firefly, de Publicis San Pablo para Bradesco, Brasil
A11 (Not-for-profit / Charity / Government)
-I Love My Balls, de Wunderman Thompson Lima para Liga Contra el Cancer, Perú
-The Life Saving Soap Operas, de Circus Grey Lima para Peruvian Ministry Of Health, Perú
B02 (Audience Tagerting / Engagement Strategies)
-Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
B03 (Real-time Response)
-The Popsicle Elections, de Jotabequ Grey San José para Los Paleteros, Costa Rica
B04 (Social Data & Insight)
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
-Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
B05 (Brand Storytelling)
-The Firefly, de Publicis Brasil São Paulo para Bradesco, Brasil
B06 (Innovative Use of Community)
-The Popsicle Elections, de Jotabequ Grey San José para Los Paleteros, Costa Rica
C03 (Innovative Use of Influencers)
-The Life Saving Soap Operas, de Circus Grey Lima para Peruvian Ministry Of Health, Perú
D01 (Content Placement)
-The Popsicle Elections, de Jotabequ Grey San José para Los Paleteros, Costa Rica
-#Stillspeakingup, de Publicis México para Propuesta Cívica AC, México
D02 (Social Film)
-A World Without Borders, de Ogilvy Colombia Bogotá para AeroMéxico, Colombia
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
D04 (Co-Creation & User Generated Content)
-Eat Like Andy, de David Miami para Burger King, Estados Unidos
E01 (Multi-platform Social Campaign)
-Bk Bot, de David Miami para Burger King, Estados Unidos
E03 (Social Purpose)
-The Life Saving Soap Operas, de Circus Grey Lima para Peruvian Ministry Of Health, Perú
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
-Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
F01 (Local Brand)
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
-Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
F02 (Challenger Brand)
-Fly With Us, de Grey Argentina Buenos Aires para Flybondi, Argentina
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
F03 (Single-market Campaign)
-Blank Whopper, de David San Pablo para Burger King, Brasil
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
F04 (Social Behaviour & Cultural Insight)
-The Life Saving Soap Operas,de Circus Grey Lima para Peruvian Ministry Of Health, Perú
-A World Without Borders, de Ogilvy Colombia Bogotá para AeroMéxico, Colombia
-The Popsicle Elections, de Jotabequ Grey San José para Los Paleteros, Costa Rica
-The Algorithm Of Life Africa, de San Pablo para Rolling Stone, Brasil
-Miles For The People, de Grey Brasil San Pablo para Reclame Aqui, Brasil
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
F05 (Breakthrough on a Budget)
-Bk Bot, de David Miami para Burger King, Estados Unidos
CREATIVE STRATEGY
A01 (FMCG)
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
A07 (Consumer Services / Business to Business)
-Kingo, de Ogilvy Guatemala para Kingo Energy, Guatemala
A08 (Not-for-profit / Charity / Government)
-My Line, de MullenLowe SSP3 Bogotá para Ministerio de Información y comunicaciones tecnológicas de Colombia, Colombia
A09 (Corporate Social Responsibility (CSR) / Corporate Image)
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
B02 (Audience Insight)
-A World Without Borders, de Ogilvy Colombia Bogotá para Aeroméxico, Colombia
-The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
C01 (Challenger Brand Strategy)
-Fly With Us, de GREY ARGENTINA Buenos Aires para FlyBondi, Argentina
C02 (Breakthrough on a Budget)
-A World Without Borders, de Ogilvy Colombia Bogotá para Aeroméxico, Colombia
C04 (Long-term Strategy)
-A World Without Borders, de Ogilvy Colombia para Aeroméxico, Colombia
D02 (Collaboration)
-Kingo, de Ogilvy Guatemala para Kingo Energy, Guatemala
MEDIA
A01 (Food & Drink)
-Freezer Beerboard, de Wunderman Thompson San Pablo para Heineken, Brasil
A03 (Healthcare)
-Theraflu Tracker, de Wunderman Thompson Bogotá para GSK – Theraflu, Colombia
A05 (Automotive)
-The Electric Helper, de Commonwealth//McCann México para Chevrolet, México
-The Unaffordable Campaign, de Publicis Buenos Aires para Renault Argentina
-Competitors’ Sale, de Grey San Pablo para Volvo, Brasil
A06 (Retail)
-Museum Of Romanticism, de McCann Madrid para Ikea, España
A11 (Not-for-profit / Charity / Government)
-The Life Saving Soap Operas, de Circus Grey Lima para Ministerio de Salud de Perú, Perú
-Second Chances, de Casanova//McCann Costa Mesa para Donate Life California, Estados Unidos
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
-Dirnk Repsnosilby, de Sunset DDB San Pablo para AB InBev, Brasil
B01 (Use of TV & Other Screens)
-Pay Per Beer , de África San Pablo para AB InBev, Brasil
-The Life Saving Soap Operas, de Circus Grey Lima Ministerio de Salud de Perú, Perú
-Bloodless Screen, de W/McCann San Pablo para Sistema Brasileiro de Telvisão, Brasil
B02 (Use of Audio Platforms)
-Sounds of Future Ocean, de National Geographic San Pablo para National Geographic, Brasil
B03 (Use of Print / Outdoor)
-Absolut Street Trees, de Anónimo México para Pernod Ricard, México
-The Beer Behind Sports, de África San Pablo para AB InBev, Brasil
-Burn That Ad, de David San Pablo para Burger King, Brasil
B04 (Use of Ambient Media: Small Scale)
-Columbia. The Official Soccer Team Of Confusión, de Proximity Bogotá para Mars, Colombia
-The Beer of the World Cup, de Circus México para Lala, México
-Poker Crash Caps, de de DDB Bogotá para AB InBev, Colombia
-The Sorority Packs, de BETC/Havas San Pablo para PepsiCo, Brasil
B06 (Use of Events)
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
-Priceless Jewelry, de Los Quiltros Santiago para Joyería Aurus, Chile
-Fan Of The Match, de DDB Guayaquil para Claro, Ecuador
B07 (Use of Stunts)
-Eco Parking, de Havas PR Madrid para Hyundai, España
-The No Means No Atm, de David Buenos Aires para HSBC, Argentina
-Air Max Graffiti Stores, de AKQA San Pablo para Nike, Brasil
B09 (Use of Mobile)
-Maria 's Message, de Wunderman Thompson Buenos Aires para Movistar, Argentina
B10 (Use of Social Platforms)
-#StillSpeatkingUp, de Publicis México para Propuesta Cívica AC, México
C01 (Use of Data-driven Insight)
-Rescue Dogz, de Wunderman Thompson San Pablo para Güd, Brasil
-Gillette Databoards, de Grey San Pablo para P&G, Brasil
D01 (Use of Brand or Product Integration into a Programme or Platform)
-Pay Per Beer, de África San Pablo para AB InBev, Brasil
D02 (Use of Branded Content Created for Digital or Social)
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
-Heroes Of Today, de DDB Madrid para Heroes Of Today Platform (Iberia, Correos, Telepizza, Laliga, 11811, Baviera), España
-The Spoiler Blonde, de DPZ&T San Pablo para Neflix, Brasil
-Massira Project, de TBWAEspaña Madrid para Playstation Talents, España
E01 (Excellence in Media Insights & Strategy)
-Burn That Ad, de David San Pablo para Burger King, Brasil
E03 (Excellence in Media Execution)
-The Life Saving Soap Operas, de Circus Grey Lima Ministerio de Salud de Perú, Perú
F03 (Single-market Campaign)
-Corruption Detector, de Grey San Pablo para Reclame Aquí, Brasil
F04 (Social Behaviour & Cultural Insight)
-Gender Neutral Subtitles, de Fox Networks Group Latin America para Fox Premium, Argentina
-Presidential Broadcast, de Circus Buenos Aires para Netflix, Argentina
-Poker Crash Caps, de de DDB Bogotá para AB InBev, Colombia
-Liberty Coins, de Pedro Juan & Diego Santiago para Aukin, Chile
-Air Max Graffiti Stores, de AKQA San Pablo para Nike, Brasil
-Pay Per Beer , de África San Pablo para AB InBev, Brasil
F05 (Breakthrough on a Budget)
-The no Means no ATM, de David Buenos Aires para HSBC, Argentina
PR
A01 (Food & Drink)
-Wind Never Felt Better, de David Miami para AB InBev, Estados Unidos
-The Dress For Respect, de Ogilvy San Pablo para Coca-Cola, Brasil
A05 (Automotive)
-Competitors’ Sale, de Grey San Pablo para Volvo, Brasil
A06 (Retail)
-Familiarised, de McCann Madrid para Ikea, España
A07 (Travel)
-Fly With Us, de Grey Buenos Aires para FlyBondi, Argentina
-A World Without Borders, de Ogilvy Bogotá para Aeroméxico, Colombia
A09 (Media / Entertainment)
-The Foolitzer Prizes, de Leo Burnett San Pablo para E-farsas, Brasil
-We Speak, de Maruri Grey Guayaquil para Metro, Ecuador
A10 (Consumer Services / Business to Business)
-I Don’t Want This On My Ceviche / No Quiero Esto En Mi Ceviche, de McCann Lima para Oceana, Perú
-The Life Saving Soap Operas, de Circus Grey Lima para Ministerio de Salud, Perú
-#Braillebricksforall, de TBWALew Lara San Pablo para Dorina Nowill Foundation for the Blind, Brasil
-Second Chances, de Casanova//McCann Costa Mesa para Donate Life California, Estados Unidos
B02 (Social Community Building & Management)
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
-Miles For The People, de Grey San Pablo para Reclame Aquí, Brasil
-The Real Machado, de Grey San Pablo para University Zumbi dos Palmares, Brasil
B03 (Real-time Response)
-The Electric Helper, de Commonwealth//McCann México para Chevrolet, México
-The Grand Finale, de Publicis San Pablo para Heineken, Brasil
-Black Salary Friday, de Leo Burnett San Pablo para Instituto Identidades do Brasil, Brasil
B04 (Co-creation & User Generated Content)
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
-I Love My Balls, de Wunderman Thompson Lima para Liga Contra el Cancer, Perú
-The People's Ink, de TBWANicaragua Managua para La Prensa, Nicaragua
-Rebuilding History, de África San Pablo para National Museum, Brasil
B05 (Innovative Use of Social Media)
-#Stillspeakingup, de Publicis México para Propuesta Cívica AC, México
C02 (PR Effectivesness)
-88 Year Old News Anchor, de McCann Santiago Santiago para Fundación Las Rosas, Chile
-I Don’t Want This On My Ceviche / No Quiero Esto En Mi Ceviche, de McCann Lima para Oceana, Perú
D02 (Use of Events & Stunts)
-Hidden Flag, de Lola MullenLowe Madrid para FELGTB/Eldiario.es, España
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
D03 (Use of Celebrity, Influencers & Key Opinion Leaders)
-Choose The Moustache, de Lola MullenLowe Madrid para Pescanova, España
-Lifestreams, de Wunderman Thompson Lima para Fundación Peruana contra el Cáncer, Perú
-The Grand Finale, de Publicis San Pablo para Heineken, Brasil
-The Sense Of Cocoa, de LLYC Madrid para BBVA, España
D04 (Launch / Re-launch)
-Searching For The Special Colour Of Seville, de PS21 Madrid para Diageo, España
-An Unrepeatable Photograph?, de FCB & FiRe Madrid para Trapa Chocolates, España
E01 (Corporate Image, Communication & Reputation Management)
-A World Without Borders, de Ogilvy Bogotá para Aeroméxico, Colombia
-Coral Pipes, de Ecopetrol Bogotá para Ecopetrol, Colombia
-Miles For The People, de Grey San Pablo para Reclame Aquí, Brasil
-Your Logo Here, de AlmapBBDO San Pablo para Ambev, Brasil
E02 (Public Affairs & Lobbying)
-Bulletproof Words, de La Doble Vida México para Article 19, México
F03 (Single-market Campaign)
-Blank Whopper, de David San Pablo para Burger King, Brasil
-Searching for the Special Colour of Seville, de PS21 Madrid para Diageo, España
-Hacked Wedding Billboard, de VMLY&R México para Yo Quiero Yo Puedo, México
F04 (Social Behaviour & Cultural Insight)
-Perussian Prices, de FAHRENHEIT DDB Lima para Plaza Vea, Perú
-The Life Saving Soap Operas, de Circus Grey Lima para Ministerio de Salud, Perú
-Facing a Hater Case, de Santo Buenos Aires para Coca-Cola, Argentina
-The Dress for Respect, de Ogilvy San Pablo para Coca-Cola, Brasil
-Without a Ramp, A sidewalk is a wall, de Z+Havas San Pablo para Movimento Superação, Brasil
-Substitute Workers, de Sin Anestesia Lima para Laive, Perú
-Hidden Flag, de Lola MullenLowe Madrid para FELGTB/Eldiario.es, España
-Flower of Life, de Ogilvy San Pablo para Hermes Pardini, Brasil