Publicidad > Global | EL FESTIVAL ANUNCIA LA SEGUNDA TANDA
Redacción Adlatina |
Este lunes se dieron a conocer las shortlist de las categorías Entertainment Lions, Entertainment for Music, Entertainment for Sports, Industry Craft y Digital Craft.
De los 72 finalistas latinos, Brasil cuenta con 42; España, con 15; Puerto Rico, con 4; Argentina, con 3; Perú, Estados Unidos y Chile, con dos cada uno; México y Ecuador, con 1 cada uno.
ENTERTAINMENT LIONS
A02 (Non-fiction Film: Up to 5 minutes)
-Eat Like Andy, de David Miami para Burger King, Estados Unidos
A10 (Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content)
-Club De Cuervos, de AB INBEV para Corona, México
A11 (Excellence in Audience Engagement or Distribution Strategy for Branded Content)
-Spoiler, de Grey Argentina Buenos Aires para Telemundo, Argentina
A12 (Promotional Content for Publishers & Networks)
Spoiler, de Grey Argentina Buenos Aires para Telemundo, Argentina
B01 (Talent: Film, Series & Audio)
-Eat Like Andy, de David Miami para Burger King, Estados Unidos
-The Life Saving Soap Operas, de Circus Grey Peru Lima para Peruvian Ministry Of Health, Perú
B02 (Talent: Live Experience)
-Designated Fan, de The Juju Buenos Aires para Paceña, Argentina
B03 (Talent: Digital & Social)
-Giving Songs, de De La Cruz & Asociados para Giving Tuesday, Puerto Rico
B04 (Excellence in Partnerships with Talent)
-The Sense of Cocoa, de LLYC Madrid para BBVA, España
C02 (Digital & Mobile Games)
-History Blocks, de Africa San Pablopara UNESCO, Brasil
C04 (Use of Emerging Tech for Games)
-History Blocks, de Africa San Pablopara UNESCO, Brasil
D02 (Excellence in Brand Integration & Sponsorships / Partnerships for Sports Entertainment)
-Fan Of The Match, de Paradais DDB Guayaquil para Claro Ecuador, Ecuador
ENTERTAINMENT LIONS FOR MUSIC
A01 (Excellence in Music Video)
-Bluesman, de AKQA San Pablo/ Baco Exu Do Blues San Pablo/ Stink Films San Pablo para Baco Exu Do Blues, Brasil
-This Is America, de Doomsday Entertainment Los Ángeles para Childish Gambino, Brasil
A03 (Brand Or Product Integration into Music)
-Ikea Vs Arkano, de Ymedia Madrid para IKEA, España
-Desperta, de havas Health & You San Pablo para Universal Music Brasil, Brasil
B02 (Fan Engagement / Community Building)
-Giving Songs, De De La Cruz & Associates Guaynabo para Giving Tuesday, Puerto Rico
-Bluesman, de AKQA San Pablopara Baco Exu Do Blues, Brasil
C02 (Use of Music Technology or Innovation)
-See The Music, de Talent Marcel San Pablo para OSESP, Brasil
-#Goodbyeciberbullying, de La Familia Santiago para Canal 13, Fundación Summerchile
D01 (Use of Original Composition)
-Mistaken Love Song, de Artplan Brasilia para Federal Government of Brasil, Brasil
D03 (Artist as a Brand or Cause Ambassador)
-Mistaken Love Song, de Artplan Brasilia para Federal Government of Brasil, Brasil
-Giving Songs, de De La Cruz & Associates Guaynabo para Giving Tuesday, Puerto Rico
D04 (Artist Associated Event or Stunt in Partnership with a Brand or a Cause)
-The Breast Move, de VMLY&R Brasil San Pablo para Santa Casa De Misericórdia De San Pablo, Brasil
-Giving Songs, de De La Cruz & Associates Guaynabo para Giving Tuesday, Puerto Rico
D05 (Production of Exclusive Artist Content in Partnership with a Brand or a Cause)
-Mistaken Love Song, de Artplan Brasilia para Federal Government of Brasil, Brasil
-Desperta, de Havas Health & You San Pablo para Universal Music Brasil, Brasil
ENTERTAINMENT FOR SPORTS
A01 (Film)
-Heroes Of Today, de DDB España Madrid para Heroes of Today Platform (Iberia, Correos, Telepizza, La liga, 11811, Baviera), España
B02 (360 Integrated Brand Experience)
-The Beer Behind Sports, de AFRICA San Pablo para AB InBev, Brasil
-Glory, de Isobar Brasil San Pablo para Anheuser-Busch Inbev, Brasil
C01 (Fan Engagement)
-Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
E05 (Sports for Good)
-Blind Passion, de NBS Rio De Janeiro para Flamengo, Brasil
-Distracted Goalkeeper, de Tech and Soul San Pablo para Uber/ Uber, Brasil
-Hope´s Lineup, de NBS Rio De Janeiro para Flamengo, Brasil
-Heroes Of Today, de DDB España Madrid para Heroes of Today Platform (Iberia, Correos, Telepizza, La liga, 11811, Baviera), España
E06 (Diversity & Inclusion in Sport)
-Blind Passion, de NBS Rio De Janeiro para Flamengo, Brasil
-Heroes Of Today, de DDB España Madrid para Heroes of Today Platform (Iberia, Correos, Telepizza, La liga, 11811, Baviera), España
-Your Logo Here, de AlmapBBDO San Pablo para AMBEV, Brasil
-E-Quality, de VMLY&R Brasil San Pablo para Vivo - Telefónica Brasil S.A., Brasil
INDUSTRY CRAFT
A03 (Print & Publishing)
-The 9'58 BIOGRAPHY, de Betc/Havas San Pablo para PUMA, Brasil
B01 (Brand & Communications Design)
-110 Years of the Striding Man, de Crispin Porter Bogusky+ San Pablo para Diageo Brasil
B03 (Print & Publishing)
-The 9'58 Biography, de Betc/Havas San Pablo para PUMA, Brasil
-The Will 2, de Lola MullenLowe Madrid para magnum/Unilever, España
-Ikea Real Life Series 1, de Publicis España Madrid para Ikea, España
-Ikea Real Life Series Simps..., de PUBLICIS España Madrid para IKEA, España
-Ikea Real Life Series 3, de Publicis España Madrid para Ikea, España
B04 (Outdoor)
-Let's Samba, de Almap BBDO San Pablo para Alpargatas, Brasil
-Let's Carnival, de Almap BBDO San Pablo para Alpargatas, Brasil
-Drink With This Poster, de Almap BBDO San Pablo para Ambev, Brasil
-Pirarucu, de Almap BBDO San Pablo para Ambev, Brasil
-Jibóia, de Almap BBDO San Pablo para Ambev, Brasil
-Ikea Real Life Series Simps, de Publicis España Madrid para Ikea, España
-Ikea Real Life Series Strang, de Publicis España Madrid para Ikea, España
-Ikea Real Life Series Frien, de Publicis España Madrid para Ikea, España
C01 (Brand & Communications Design)
-Ikea Real Life Series Simps, de Publicis España Madrid para Ikea, España
-Ikea Real Life Series Strang, de Publicis España Madrid para Ikea, España
-Ikea Real Life Series Frien, de Publicis España Madrid para Ikea, España
C02 (Packaging Design)
-110 Years of The Striding Man, de Crispin Porter Bogusky+ San Pablo para Diageo Brasil
-Let's Summer, de Almap BBDO San Pablo para Alpargatas, Brasil
C03 (Print & Publishing)
-Black Box, de J. Walter Thompson Brasil San Pablo para Faculdade Zumbi Dos Palmares, Brasil
-The 9'58 Biography, de Betc/Havas San Pablo para Puma, Brasil
D02 (Print & Publishing)
-Magnum by Magnum, de Lola MullenLowe para Unilever, España
-Feeding, de VML Y&R Santiago para Save The Children, Chile
-Home, de Prolam Y&R Santiago para State of Palestine, Chile
E03 (Print & Publishing)
-The Pan, de J. Walter Thompson Brasil San Pablo para AVON, Brasil
-The Broom, de J. Walter Thompson Brasil San Pablo para AVON, Brasil
-The Pillow, de J. Walter Thompson Brasil San Pablo para AVON, Brasil
-The Heels, de J. Walter Thompson Brasil San Pablo para AVON, Brasil
DIGITAL CRAFT
C01 (Data Storytelling)
-Trending Botics, de FCB Brasil San Pablo para Congresso Em Foco, Brasil
C03 (Data Visualisation)
-Survivor Logo, de VMLY&R Brasil San Pablo para Greenpeace, Brasil
C04 (Curation of Data)
-Corruption Detector, de Grey Brasil San Pablo para Reclame Aqui, Brasil
C06 (IA Application)
-Contract Translator, de Grey Brasil San Pablo para Reclame Aqui, Brasil
D01 (Innovative Use of Technology)
-Burn That Ad, de David San Pablo para Burger King, Brasil
E01 (AR / VR Utility)
-Burn That Ad, de David San Pablo para Burger King, Brasil