Publicidad > Brasil | LA CEREMONIA DE PREMIACIÓN SERÁ EL 4 DE NOVIEMBRE
Redacción Adlatina |

Más de cien finalistas iberoamericanos en los Lia Awards 2013

En total son 129 casos iberoamericanos que compiten por un metal en el certamen que cada año se realiza en Londres. Brasil lidera la lista con 77 piezas en la short list. Le siguen España con 11, Argentina (10), Estados Unidos hispano (9), Colombia (8), Perú (4), Puerto Rico y Guatemala (3), Chile (2), México y Portugal (1). En la nota, el listado completo de la región.

Más de cien finalistas iberoamericanos en los Lia Awards 2013
Ogilvy Brasil es la agencia con mayor cantidad de finalistas. De los 41 que tiene, 11 son con Real Beauty Sketches.

Lista de finalistas

BILLBOARD / INNOVATION

Innovative Use of Billboard

-"Portable Water Generator" , de Mayo Draftfcb para The University of Engineering and Technology Lima PERÚ

-"Life Signs" , de Ogilvy & Mather Argentina para La Voz del interior Buenos Aires ARGENTINA

 

DESIGN / CRAFT - CAMPAIGN

Art Direction Campaign

-"F", "N"," R"," L"," Z" , de Leo Burnett Tailor Made para FIAT São Paulo BRASIL

 

DESIGN / INNOVATION

Innovative Use of Design

-"Real Ice Cold Coca-Cola" , de Ogilvy & Mather Colombia para Coca-Cola Bogotá COLOMBIA

 

DESIGN / SINGLE

Direct Marketing - Consumer

-"Censored Tweet" , de DDB Brasil para Amnesty International Sao Paulo BRASIL

 

Environmental Installations/Displays - Temporary

-"A Loja Vazia" , de Loducca para Shopping Villalobos Clothing Drive São Paulo BRASIL

 

Non-Profit

-"My Blood is Red & Black" , de Leo Burnett Tailor Made para Hemoba São Paulo BRASIL

 

DESIGN / CAMPAIGN

Poster Campaign

-"F", "N"," R"," L"," Z" , de Leo Burnett Tailor Made para FIAT São Paulo BRASIL

 

DIGITAL / INNOVATION

Branded Content

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

DIGITAL / PRODUCT/SERVICE - SINGLE

Corporate Image

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL

-"Easy Way Subtitles" , de Loducca para Easy Way Language Center São Paulo BRASIL

 

Media Promotion

-"Voice Bank" , de Sancho BBDO Worldwide Inc para El Tiempo Newspaper/Web Bogota COLOMBIA

 

Public Service/Social Welfare

-"Voice Bank" , de Sancho BBDO Worldwide Inc para El Tiempo Newspaper/Web Bogota COLOMBIA

 

DIGITAL / SPECIALISM

Animation/Motion Graphics

-"The Monster" , de Ogilvy ESPAÑA-OgilvyOne Madrid para ING DIRECT Madrid ESPAÑA

 

Mobile Advertising

-"Screenshot" , de AlmapBBDO Publicidade e Comunicações LTDA para Audi R8 Sao Paulo BRASIL

 

Use of Social Media

-"Celeb Grammar Cops" , de Ogilvy Brasil para English School For Kids Sao Paulo BRASIL

 

Viral

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

INTEGRATION

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL

-"My Blood is Red and Black" , de Leo Burnett Tailor Made para Hemoba São Paulo BRASIL

 

NON-TRADITIONAL / PRODUCT/SERVICE - SINGLE

Automotive Products

-"GPS to get lost" , de Leo Burnett Argentina (MMS USA LLC INV INC) para Jeep Buenos Aires ARGENTINA

 

NON-TRADITIONAL / INNOVATION

Branded Content

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"WWF - Deforested Field" , de Grey 141 Group Brasil Comunicação Ltda para WWF São Paulo BRASIL

-"Piracy" , de Y&R Perú para Británico English Lessons Lima PERÚ

 

Guerrilla Marketing

-"Piracy" , de Y&R Perú para Británico English Lessons Lima PERÚ

-"Cancertweets" , de Leo Burnett Colombiana para League Against Cancer Bogotá Bogotá COLOMBIA

-"The Children NOTwork" , de iURL para Advertisers Without Borders - Child Labor Martinez ARGENTINA

 

Live Events - Beyond Advertising

-"My Blood is Red and Black" , de Leo Burnett Tailor Made para Hemoba São Paulo BRASIL

-"The Solar BBQ" , de Y&R Perú para Skin cancer awareness Lima PERÚ

 

Corporate Image

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Celeb Grammar Cops" , de Ogilvy Brasil para English School For Kids Sao Paulo BRASIL

 

Direct Marketing

-"Cancertweets" , de Leo Burnett Colombiana para League Against Cancer Bogotá Bogotá COLOMBIA

-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL

 

Home Furnishings/Appliances

-"My Mattress Savings Bank" , de VCCP ESPAÑA para DeS´S Madrid ESPAÑA

 

Pet Products/Care

-"Ownerless Dog" , de Y&R México para +KOTA Adoption Service MÉXICO City MÉXICO

 

Public Service/Social Welfare

-"My Blood is Red and Black" , de Leo Burnett Tailor Made para Hemoba São Paulo BRASIL

-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL

-"Deforested Field" , de Grey 141 Group Brasil Comunicação Ltda para WWF São Paulo BRASIL

-"Cancertweets" , de Leo Burnett Colombiana para League Against Cancer Bogotá Bogotá COLOMBIA

-"A Loja Vazia" , de Loducca para Shopping Villalobos Clothing Drive São Paulo BRASIL

-"Poops Express" , de McCann ESPAÑA para Brunete Town Council Civic Awareness Campaign Madrid ESPAÑA

 

POSTER / CAMPAIGN

Consumer Campaign

-"Florence", "Kela"," Melinda"," Jenise"," Lani" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Somebody That I Used To Know", "Have You Ever Really Loved A Woman"," Butterfly Kisses"," Waiting On The World To Change"," Make A Move On Me"," I Swear" , de Ogilvy Brasil para Billboard Brasil Sao Paulo BRASIL

-"Mouse and Cheese", "Steel Ball and Magnet " , de TBWA ESPAÑA para Sony Playstation Portable MADRID ESPAÑA

 

Public Service/Social Welfare Campaign

-"Dog 1", "Dog 2"," Dog 3" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL

 

Use of Illustration Campaign

-"Florence", "Kela"," Melinda"," Jenise"," Lani" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

POSTER / PRODUCT/SERVICE - SINGLE

Corporate Image

-"Florence" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Melinda" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Jenise" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

Electronic Equipment

-"Mouse and Cheese" , de TBWA ESPAÑA para Sony Playstation Portable MADRID ESPAÑA

 

Pet Products/Care

-"Dog 2" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL

 

PRINT / CAMPAIGN

Consumer Campaign

-"Florence", "Kela"," Melinda"," Jenise"," Lani" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Dog 1", "Dog 2"," Dog 3" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL

-"Rocky", "Cops"," Rain"," Chucky" , de Leo Burnett Lisboa para IndieLisboa 2013 Lisbon PORTUGAL

 

PRINT / CRAFT - CAMPAIGN

Art Direction Campaign

-"F", "N"," R"," L"," Z" , de Leo Burnett Tailor Made para FIAT São Paulo BRASIL

 

Consumer Campaign

-"Dog", "Fat"," Girl" , de Ogilvy & Mather Colombia para Mercedes-Benz Distronic Plus Bogota COLOMBIA

-"Mouse and Cheese", "Steel Ball and Magnet " , de TBWA ESPAÑA para Sony Playstation Portable MADRID ESPAÑA

 

Use of Illustration Campaign

-"Florence", "Kela"," Melinda"," Jenise"," Lani" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

Public Service/Social Welfare Campaign

-"Slut", "Dealer"," Drunk" , de Prolam Young & Rubicam para UNICEF Santiago CHILE

 

PRINT / CRAFT - SINGLE

Use of Photography

-"Dog 1" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL

-"Dog 2" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL

 

PRINT / PRODUCT/SERVICE - SINGLE

Corporate Image

-"Florence" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Melinda" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"Jenise" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

Cosmetics/Toiletries/Pharmaceuticals

-"Views" , de AlmapBBDO Publicidade e Comunicações Ltda para Bayer Cafiaspirin São Paulo BRASIL

 

Electronic Equipment

-"Mouse and Cheese" , de TBWA ESPAÑA para Sony Playstation Portable MADRID ESPAÑA

 

Public Service/Social Welfare

-"Dog 2" , de AlmapBBDO Publicidade e Comunicações Ltda para Pedigree São Paulo BRASIL

-"Slut" , de Prolam Young & Rubicam para UNICEF Santiago CHILE

-"Flood" , de Publicis Singapore para Crisis Relief Singapore Singapore SINGAPORE

 

RADIO / CAMPAIGN

Campaign

-"Have You Ever Really Loved A Woman", "Hello?"," Waiting On The World To Change"," Somebody That I Used To Know" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL

-"Let's Talk Again - Mary", "Let's Talk Again - John" , de Alma DDB para Cricket Wireless Miami UNITED STATES

-"Wife", "Dog Walker"," Spray Tan " , de DDB Chicago para Milky Way Chicago UNITED STATES

-"Chu Chu", "Tucu Tucu"," UUUU" , de Ogilvy & Mather Guatemala para Lego - Build It Campagin Guatemala City GUATEMALA

-"Richard Branson Anthem", "Mark Zuckerberg Anthem"," Warren Buffett Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL

 

Public Service/Social Welfare Campaign

-"Flower", "Ring" , de Lapiz para Mujeres Latinas en Accion Chicago UNITED STATES

 

RADIO / INNOVATION

Branded Content

-"Longer Merry Christmas" , de JWT San Juan para Heineken San Juan PUERTO RICO

 

Innovative Use of Radio

-"Guitar News" , de Leo Burnett Tailor Made para Guitar Player São Paulo BRASIL

 

RADIO / CRAFT/PRODUCTION

Humour

-"Shrimp" , de Young & Rubicam brands para Vacuum Vessels for Food Bogota COLOMBIA

 

Script Writing

-"Flower" , de Lapiz para Mujeres Latinas en Accion Chicago UNITED STATES

-"Let's Talk Again - Mary" , de Alma DDB para Cricket Wireless Miami UNITED STATES

-"Let's Talk Again - John" , de Alma DDB para Cricket Wireless Miami UNITED STATES

 

RADIO / MUSIC - SINGLE

Sound Design

-"Typewriters" , de TBWA ESPAÑA para Mondo Sonoro/Music Magazine MADRID ESPAÑA

 

Use of Music

-"Longer Merry Christmas" , de JWT San Juan para Heineken San Juan PUERTO RICO

-"Waiting On The World To Change" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL

-"Have You Ever Really Loved A Woman" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL

-"Hello?" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL

-"Somebody That I Used To Know" , de Ogilvy Brasil para Billboard Magazine Sao Paulo BRASIL

-"Richard Branson Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL

-"Mark Zuckerberg Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL

-"Warren Buffett Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL

 

RADIO / PRODUCT/SERVICE - SINGLE

Beverages

-"Runner" , de Y&R BRASIL para TNT Energy Drink São Paulo BRASIL

 

Confections/Snacks

-"Boss" , de BBDO PR para Snickers® Guaynabo PUERTO RICO

 

Entertainment

-"Maduro" , de LatinWorks para Cine Las Americas International Film Festival Austin UNITED STATES

 

Media Promotion

-"Richard Branson Anthem" , de Ogilvy Brasil para Forbes Magazine Sao Paulo BRASIL

 

Recreational

-"Chuchu" , de Ogilvy & Mather Guatemala para Lego Guatemala City GUATEMALA

-"Tucu Tucu" , de Ogilvy & Mather Guatemala para Lego Guatemala City GUATEMALA

 

Utilities

-"Let's Talk Again - Mary" , de Alma DDB para Cricket Wireless Miami UNITED STATES

-"Let's Talk Again - John" , de Alma DDB para Cricket Wireless Miami UNITED STATES

 

THE NEW

-"SKY REC" , de AgenciaClick Isobar para SKY Brasil São Paulo BRASIL

-"Immortal Fans" , de Ogilvy Brasil para Sport Club Recife Sao Paulo BRASIL

 

TV/CINEMA/ONLINE FILM / CAMPAIGN

Campaign

-"Living Room", "Closet"," Bathroom" , de AlmapBBDO para Volkswagen Side Assist São Paulo BRASIL

 

TV/CINEMA/ONLINE FILM / INNOVATION

Branded Content

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

Innovative Use of TV/Cinema/Online Film

-"Young and Mature" , de Ponce Buenos Aires para Axe Acassuso ARGENTINA

-"Distraction" , de AlmapBBDO Publicidade e Comunicações Ltda para Volkswagen Emergency City Brake São Paulo BRASIL

 

TV/CINEMA/ONLINE FILM / TECHNIQUE

Humour

-"Gif Guy" , de Ogilvy Brasil para Flying Horse Energy Drink Sao Paulo BRASIL

 

TV/CINEMA/ONLINE FILM / PRODUCT/SERVICE - SINGLE

Food

-Battle, de Grupo Gallegos para Got Milk, ESTADOS UNIDOS 


Beverages - Non-Alcoholic

-"Gif Guy" , de Ogilvy Brasil para Flying Horse Energy Drink Sao Paulo BRASIL

 

Corporate Image

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

-"85 Seconds" , de AlmapBBDO Publicidade e Comunicações Ltda para Getty Images São Paulo BRASIL

 

Cosmetics/Toiletries/Pharmaceuticals

-"Young and Mature" , de Ponce Buenos Aires para Axe Acassuso ARGENTINA

-"MAN" , de BORGHI/LOWE para Anador São Paulo BRASIL

 

Electronic Equipment

-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL

 

Home Furnishings/Appliances

-"Summer Hater" , de Del Campo Saatchi & Saatchi para BGH Air Conditioner Buenos Aires ARGENTINA

 

Media Promotion

-"Elvis is Death" , de Loducca para MTV São Paulo BRASIL

 

Public Service/Social Welfare

-"The worst ending" , de TBWA\ESPAÑA para DMD (Association for the right to die with dignity) Barcelona ESPAÑA

-"Help" , de AlmapBBDO Publicidade e Comunicações Ltda para Casa do Zezinho São Paulo BRASIL

-"Second chance" , de Leo Burnett Tailor Made para Association of Organ Transplantation São Paulo BRASIL

 

TV/CINEMA/ONLINE FILM - MUSIC & SOUND / MUSIC & SOUND

Music Original - Underscore

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

Use of Licensed Music

-"Auction" , de MARCA Miami para Florida Coalition Against Human Trafficking Coconut Grove UNITED STATES

 

TV/CINEMA/ONLINE FILM - PRODUCTION | POST-PRODUCTION / PRODUCTION

Cinematography

-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL

-"Summer Hater" , de Del Campo Saatchi & Saatchi para BGH Air Conditioner Buenos Aires ARGENTINA

-"Bottle Fingers" , de Del Campo Saatchi & Saatchi para Andes Beer Buenos Aires ARGENTINA

 

Direction

-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL

-"Summer Hater" , de Del Campo Saatchi & Saatchi para BGH Air Conditioner Buenos Aires ARGENTINA

-"Bottle Fingers" , de Del Campo Saatchi & Saatchi para Andes Beer Buenos Aires ARGENTINA

-"Real Beauty Sketches" , de Ogilvy Brasil para Dove Sao Paulo BRASIL

 

Editing

-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL

 

Low Budget

-"Do not wait to get old to go to Benidorm" , de TBWA ESPAÑA para LOW COST FESTIVAL / MUSIC FESTIVAL MADRID ESPAÑA

-"The worst ending" , de TBWA\ESPAÑA para DMD (Association for the right to die with dignity) Barcelona ESPAÑA

-"Top Drivers" , de Grupo Rái para Liberty Seguros Sao Paulo BRASIL

 

Production Design

-"Soul" , de F/Nazca Saatchi & Saatchi para Leica Store São Paulo São Paulo BRASIL