Publicidad > Cannes | TODOS LOS GANADORES IBEROAMERICANOS DE PR, DIRECT Y PROMO
Redacción Adlatina |
Con una asistencia récord de participantes, la 60° edición del Festival Internacional de Creatividad Cannes Lions tuvo su primera gran celebración esta noche, con la entrega de premios de Creative Effectiveness, PR, Promo & Activation y Direct.
Latinoamérica tuvo gran protagonismo durante esta primera jornada de premiación, conquistando un Grand Prix, 15 oros, 20 platas y 19 bronces.
El premio mayor de Promo & Activation quedó en manos de Ogilvy Brasil por el caso Immortal Fans –uno de los Standouts presentados por adlatina- para Sport Club Recife. Esta campaña fue galardonada en las tres categorías, PR, Promo y Direct, con metales varios, posicionándose entre las más premiadas del certamen hasta el momento.
También se destacaron con oros las piezas Standouts Potable Water Generator (Mayo Draftfcb Perú y BPN), Toxic Tour (Circus México) y Real beauty sketches (Ogilvy Brasil para Dove).
Otros casos merecedores de trofeos dorados para Iberoamérica fueron My blood is red and Black, de Leo Burnett Tailor Made; la acción de Del Campo S&S para Pampers; Taxi, de Almacen para Ribeiro; Enter de game (Havas Sport & Entertainment España) y My mattress savings bank , de VCCP Madrid.
Lista de ganadores y finalistas iberoamericanos
CREATIVE EFFECTIVENESS
GRAND PRIX: -Heineken’s legendary journey: justifying a premium the world over, de W+K Amsterdam para Heineken International. Países Bajos
DIRECT LIONS
GRAND PRIX: -Dumb ways to die, de McCann Australia para Metro Train. Australia
Flat Mailing
FINALISTA: -Rear view collar , de DDB ESPAÑA Madrid para Vaesa Vw rear view assist technology ESPAÑA
Dimensional Mailing
BRONCE: -Poops express , de McCANN ERICKSON MADRID para Brunete's city council Civic awareness campaign ESPAÑA
FINALISTA: -Money calendar , de LAPIZ Chicago para Mujeres latinas en accion Mujeres latinas en accion USA
Ambient Media: large scale
ORO: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
BRONCE: -Potable water generator , de MAYO DRAFTFCB Lima para The university of engineering and technology Admissions 2013 PERU
FINALISTA: -Real test ride , de MOMA PROPAGANDA Sao Paulo para Harley-davidson do brasil Test ride BRASIL
FINALISTA: -Injured text , de PUBLICIS MEXICO para Mini cooper Mini cooper MEXICO
FINALISTA: -Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
FINALISTA: -#Scribebillboard , de VIVA LA DOBLEVIDA Mexico City para Grupo papelero scribe Scribe MEXICO
FINALISTA: -Same , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Same ARGENTINA
FINALISTA: -Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Ambient Media: small scale
FINALISTA: -Hunger bags , de AGE ISOBAR São Paulo para BRASILian red cross Campaign against hunger BRASIL
FINALISTA: -Barcode reader ad , de AGE ISOBAR São Paulo para British airways British airways BRASIL
FINALISTA: -The buddy cup , de AFRICA Sao Paulo para Ambev Budweiser BRASIL
FINALISTA: -Likes that help , de Y&R SÃO PAULO para Santa casa de são paulo Donation BRASIL
FINALISTA: -The social home tour 2.0 , de ARTPLAN Rio de Janeiro para Carvalho hosken Carvalho hosken BRASIL
FINALISTA: -Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
FINALISTA: -The intruder , de OGILVY & MATHER Mexico City para Amis Mexican insurance association MEXICO
FINALISTA: -The last meal: a strong dish , de DDB LATINA PUERTO RICO San Juan para Amnesty international Amnesty international PUERTO RICO
Direct response broadcast: TV, radio & infomercials
PLATA: -Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
Direct response print or standard outdoor, including inserts
FINALISTA: -Children against bullets , de BADILLO SAATCHI & SAATCHI Guaynabo para United way Crime prevention PUERTO RICO
Websites, Microsites & Banners
PLATA: -Classicals behind the classics , de ARTPLAN Rio de Janeiro para BRASILian sinphony orchestra Classic music concerts BRASIL
FINALISTA: -Real banner , de THE CYRANOS Barcelona / McCANN WORLDGROUP Barcelona para Coca-cola Coca-cola ESPAÑA
Mobile Marketing
FINALISTA: -Vibe tunes , de Y&R COLOMBIA Bogotá para Salvi foundation Cartagena music festival COLOMBIA
FINALISTA: -Word finder , de OGILVY GUATEMALA para Pelikan americas Pelikan highlighter GUATEMALA
Social Media & Viral Marketing
PLATA: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
BRONCE: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Email Marketing
FINALISTA: -Blocked images , de DDB ESPAÑA Madrid para Vaesa Volkswagen genuine parts® ESPAÑA
Retention
FINALISTA: -The gift bottle , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Best Low Budget Campaign
FINALISTA: -Droga give me 5 , de UNDERGROUND Buenos Aires para Underground Digital career ARGENTINA
FINALISTA: -Reading feeds project , de LEO BURNETT TAILOR MADE São Paulo para Livraria da vila / cesta nobre Livraria da vila / cesta nobre BRASIL
FINALISTA: -Qr code , de MSTF PARTNERS Lisbon para Associação valorização do chiado / turismo de portugal Qr code PORTUGAL
FINALISTA: -The children notwork , de COUPE BUENOS AIRES / INTERNET URL S.A. Martinez para Advertisers without borders Child labour ARGENTINA
FINALISTA: -Fresh news , de PHD GUATEMALA para Sc johnson Ziploc GUATEMALA
FINALISTA: -Watch me steal from you , de OGILVY & MATHER COLOMBIA Bogotá para Sovip Security cameras COLOMBIA
FINALISTA: -Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
Fast Moving Consumer Goods
FINALISTA: -The dream remote , de AFRICA Sao Paulo para Ambev Brahma beer BRASIL
FINALISTA: -The real ice cold coca-cola , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Cars & Automotive Services
FINALISTA: -Gps to get lost , de LEO BURNETT ARGENTINA Buenos Aires para Chrysler Jeep ARGENTINA
FINALISTA: -Sprinter receipt , de DDB BRASIL São Paulo para Mercedes-benz Sprinter BRASIL
FINALISTA: -Jeep legendary accessories , de LEO BURNETT IBERIA Madrid para Jeep (fiat group) Jeep ESPAÑA
Other Consumer Products (including Durable Goods)
FINALISTA: -Tupperware alarm , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Microwaves ARGENTINA
FINALISTA: -Fruit mashup , de OGILVY BRASIL São Paulo para Philips walita Blenders BRASIL
Financial Products & Services
FINALISTA: -The intruder , de OGILVY & MATHER Mexico City para Mexican insurance association Insurance MEXICO
Commercial Public Services, incl. Healthcare & Medical
FINALISTA: -Delivery dogs , de Y&R MEXICO para .+Kota .+kota MEXICO
FINALISTA: -Terra vip , de DDB BRASIL São Paulo para Terra portal Terra portal BRASIL
FINALISTA: -Artist rescue , de DDB BRASIL São Paulo para Abra / academy of art Class of art BRASIL
Travel, Entertainment & Leisure
FINALISTA: -Classicals behind the classics , de ARTPLAN Rio de Janeiro para BRASILian sinphony orchestra Classic music concerts BRASIL
Retail & E-Commerce, including Restaurants
ORO: -Taxi , de ALMACEN Olivos para Ribeiro Minicuotas ribeiro ARGENTINA
Publications & Media
FINALISTA: -Sensitive bricklayers , de ONIRIA/TBWA Asuncion para Radio corazón Radio corazón PARAGUAY
Corporate Image & Information
PLATA: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
PLATA: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
FINALISTA: -My very first friend , de OGILVY & MATHER ARGENTINA Buenos Aires para Kimberly clark Huggies ARGENTINA
Public Health & Safety, Public Awareness Messages
PLATA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
FINALISTA: -Sky voices , de LOWE-SSP3 Bogotá para Ministry of defence Program of humanitarian attention to the demobilised (pahd) COLOMBIA
FINALISTA: -Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
FINALISTA: -The children notwork , de COUPE BUENOS AIRES / INTERNET URL S.A. Martinez para Advertisers without borders Child labour ARGENTINA
FINALISTA: -Radio ambulance , de MARURI GREY Guayaquil para Aer (ecuadorian radio association) Corporate image campaign ECUADOR
FINALISTA: -Poops express , de McCANN ERICKSON MADRID para Brunete's city council Civic awareness campaign ESPAÑA
FINALISTA: -10 steps for human rights , de LOWE GINKGO Montevideo para Amnesty international Amnesty international URUGUAY
FINALISTA: -Anx , de OGILVY GUATEMALA para Corporacion batarse Lee jeans GUATEMALA
Best Integrated Campaign Led by Direct Marketing
BRONCE: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
PROMO & ACTIVATION
GRAND PRIX: -Immortal fans, de Ogilvy Brasil para Sport Club Recife. BRASIL
Best Use of Experiential Marketing in a Promotional Campaign
FINALISTA: -Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
FINALISTA: -Photoball , de ALMAPBBDO São Paulo para Hp Hp BRASIL
FINALISTA: -The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
Best Use of Guerilla Marketing in a Promotional Campaign
ORO: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
BRONCE: -The intruder , de OGILVY & MATHER Mexico City para Amis Mexican insurance association MEXICO
FINALISTA: -Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
FINALISTA: -Operation bethlehem , de LOWE-SSP3 Bogotá para Ministerio de defensa Programa de atención humanitaria al desmovilizado (pahd) COLOMBIA
FINALISTA: -Nike fc247 - anytime, anywhere. , de DOUBLEYOU Barcelona para Nike Nike football ESPAÑA
Best Use of Ambient in a Promotional Campaign
ORO: -Potable water generator , de MAYO DRAFTFCB Lima para The university of engineering and technology Admissions 2013 PERU
BRONCE: -Catraca da boa , de ALMAPBBDO São Paulo para Ambev Antarctica BRASIL
FINALISTA: -Only for children , de GREY ESPAÑA Madrid para Fundación anar Help line for children and teenagers ESPAÑA
FINALISTA: -Solarad charger , de DRAFTFCB BRASIL São Paulo para Nivea Nivea sun BRASIL
FINALISTA: -Wall goal , de F/NAZCA SAATCHI & SAATCHI São Paulo para Nike Nike football BRASIL
FINALISTA: -The bill-board , de OGILVY & MATHER Mexico City para Casa de la amistad Fundraising MEXICO
FINALISTA: -Life signs , de OGILVY & MATHER ARGENTINA Buenos Aires para La voz La voz ARGENTINA
FINALISTA: -Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Best Use of Shopper Marketing in a Promotional Campaign
FINALISTA: -Fruit mashup , de OGILVY BRASIL São Paulo para Philips walita Blenders BRASIL
Best New Product Launch/Re-Launch or Multi-Product Promotion
FINALISTA: -Glass pipe , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Coca-cola Schweppes ARGENTINA
FINALISTA: -Huewo , de MARURI GREY Guayaquil para Expollitos Special edition ECUADOR
Best Temporary In-Store Displays in a Promotional Campaign
PLATA: -A small demonstration , de O ESCRITORIO Estoril para Microsoft portugal Windows 8 PORTUGAL
FINALISTA: -9.58 catalogue , de CIRCUS DF Mexico City para Puma Puma training gear MEXICO
FINALISTA: -The gift bottle , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola COLOMBIA
Best Use of Broadcast in a Promotional Campaign
PLATA: -Giving birth live , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Procter & gamble Pampers ARGENTINA
FINALISTA: -No name match , de ONIRIA/TBWA Asuncion para Unicef Id campain PARAGUAY
Best Use of Print or Standard Outdoor in a Promotional Campaign
FINALISTA: -Amplifier , de JWT BRASIL São Paulo para Coca-cola Coca-cola fm BRASIL
Best Sponsorship or Partnership Campaigns
FINALISTA: -Inmessionante , de BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi ARGENTINA
FINALISTA: -Water in the desert , de JWT MEXICO Mexico City para Coca-cola / mexican red cross Ciel MEXICO
Best Online Advertising in a Promotional Campaign
FINALISTA: -O restaurador , de SANTA CLARA São Paulo para Nebacetin Nebacetin cream BRASIL
Best Use of Other Digital Media in a Promotional Campaign
BRONCE: -Easy way subtitles , de LODUCCA São Paulo para Easy way language center Language center BRASIL
FINALISTA: -Bic files , de GREY ESPAÑA Madrid para Bic Bic files ESPAÑA
FINALISTA: -Virtual makeup mirror , de ID\ São Paulo para Natura Una makeup BRASIL
FINALISTA: -Gps to get lost , de LEO BURNETT ARGENTINA Buenos Aires para Chrysler Jeep ARGENTINA
FINALISTA: -Safe driving miles , de DRAFTFCB MEXICO Mexico City para Banorte Banorte car insurance MEXICO
FINALISTA: -Fan check machine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
FINALISTA: -The end of silent magazine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
FINALISTA: -Tweet pee , de OGILVY BRASIL São Paulo para Huggies Baby diapers BRASIL
Best use of Social Media Marketing in a Promotional Campaign
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
ORO: -Immortal Fans, de OGILVY BRASIL São Paulo para Sport Club Recife BRASIL
BRONCE: -Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
FINALISTA: -Single flower , de AGÊNCIACLICK ISOBAR São Paulo para Giuliana flores Flowers' e-commerce BRASIL
FINALISTA: -Celeb grammar cops , de OGILVY BRASIL São Paulo para Red balloon English school for kids BRASIL
Food and Non-Alcholic Drinks
PLATA: -Sweat and win , de JWT SAN JUAN para Pepsico americas beverages Gatorade PUERTO RICO
FINALISTA: -Glass pipe , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Coca-cola Schweppes ARGENTINA
Alcoholic Drinks
BRONCE: -Long life to rugby , de OGILVY & MATHER ARGENTINA Buenos Aires para Compañía industrial cervecera Cerveza salta ARGENTINA
FINALISTA: -Wide thumb , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Ab inbev Norte beer ARGENTINA
FINALISTA: -Jukebox , de KEPEL & MATA Buenos Aires para Budweiser Budweiser ARGENTINA
Fast Moving Consumer Goods (not including food)
ORO: -Giving birth live , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Procter & gamble Pampers ARGENTINA
PLATA: -The glad tent , de ALMA DDB Miami para Clorox company Glad forceflex USA
BRONCE: -Tweet pee , de OGILVY BRASIL São Paulo para Huggies Baby diapers BRASIL
FINALISTA: -Rexona gym plan: do more, pay less , de TORKE+CC Lisbon para Unilever - jerónimo martins Rexona PORTUGAL
FINALISTA: -#Scribebillboard , de VIVA LA DOBLEVIDA Mexico City para Grupo papelero scribe Scribe MEXICO
Durable Goods
ORO: -Enter the game , de HAVAS SPORTS & ENTERTAINMENT Madrid para Konami Videogames / durable goods ESPAÑA
FINALISTA: -Hot wheels my ride , de AGE ISOBAR São Paulo para Mattel Hot wheels BRASIL
Retail (Incl. Restaurants)
FINALISTA: -Domino’s pizza disc , de ARTPLAN Rio de Janeiro para Domino’s pizza Pizza delivery BRASIL
Entertainment & Leisure
FINALISTA: -Vibe tunes , de Y&R COLOMBIA Bogotá para Salvi fundation Cartagena music festival COLOMBIA
Publications & Media
BRONCE: -Sound typeface , de DDB BRASIL São Paulo para Club nme brasil Magazine / website BRASIL
FINALISTA: -Toon machine , de NEWSTYLE São Paulo para Turner Cartoon network BRASIL
FINALISTA: -Fan check machine , de OGILVY BRASIL São Paulo para Billboard Billboard magazine BRASIL
Financial Products & Servcies
BRONCE: -The race of a country , de JWT SAN JUAN para Banco popular de puerto rico Bank PUERTO RICO
BRONCE: -If you think about it, you choose us , de DON Buenos Aires para Zurich Zurich ARGENTINA
Corporate Image & Information
ORO: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
FINALISTA: -The first auction of ideas that could not wait for the brief. , de DRAFTFCB ESPAÑA Madrid para Draftfcb ESPAÑA Advertising agency ESPAÑA
FINALISTA: -Ringphonic orchestra , de JWT MEXICO Mexico City para Nokia / orquesta sinfonica nacional Nokia MEXICO
Commercial Public Services Incl. Healthcare & Medical
FINALISTA: -The conscious plate , de DDB BRASIL São Paulo para Ecobeneficios Supplies meal card BRASIL
Charities
BRONCE: -A loja vazia , de LODUCCA São Paulo para Shopping villalobos Shopping villalobos BRASIL
FINALISTA: -Rock and roll seeds , de FISCHER & FRIENDS São Paulo para Instituto rolling stone Instituto rolling stone BRASIL
FINALISTA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
Public Health & Safety, Pubic Awareness Messages
PLATA: -Unique breeds , de GARNIER/BBDO San José para Territorio de zaguates Territorio de zaguates animal shelter COSTA RICA
FINALISTA: -Drink blow drive , de LEO BURNETT MEXICO para Grupo modelo Corona MEXICO
FINALISTA: -Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
FINALISTA: -The children notwork , de COUPE BUENOS AIRES para Advertisers without borders Child labour ARGENTINA
FINALISTA: -Life signs , de OGILVY & MATHER ARGENTINA Buenos Aires para La voz La voz ARGENTINA
FINALISTA: -Volkswagen suite , de DDB ARGENTINA Buenos Aires para Volkswagen de argentina Drive carefully ARGENTINA
Best Integrated Campaign Led by Promotion and Activation
BRONCE: -Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness of mexican rivers pollution MEXICO
FINALISTA: -Longer merry christmas , de JWT SAN JUAN para Heineken Heineken PUERTO RICO
FINALISTA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
FINALISTA: -Immortal fans , de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
PR LIONS
GRAND PRIX: -Dumb ways to die, de McCann Australia para Metro Train. Australia
Consumer Goods, including FMCG and Household Products
ORO: -My mattress savings bank , de VCCP Madrid / EUROPAPRESS Madrid para Des´s Mattress manufacturer ESPAÑA
PLATA: -Axe morning after pillow , de DDB LATINA PUERTO RICO San Juan para Unilever Axe body spray PUERTO RICO
Charity and Not for Profit
FINALISTA: -Imaginary toys , de DDB BRASIL São Paulo para Fundacao pao dos pobres Charity BRASIL
Corporate Communication
ORO: -Immortal fans, de OGILVY BRASIL São Paulo para Sport club recife Football club BRASIL
Public Affairs
PLATA: -No name match , de ONIRIA/TBWA Asuncion / DEBROCA Asunción para Unicef Id campain PARAGUAY
Public Sector
PLATA: -Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
Corporate Responsibility
PLATA: -My blood is red and black , de LEO BURNETT TAILOR MADE São Paulo para Hemoba / esporte clube vitória Football team BRASIL
Environmental PR
ORO: -Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO
Best Use of Digital PR
FINALISTA: -Evolucionarios , de AWA Quito / LA FACULTAD Quito para Government of ecuador Senacom ECUADOR
FINALISTA: -Banana ambassador , de MARURI GREY Guayaquil para Ministry of tourism of ecuador Ecuador´s promotional campaign ECUADOR
Best Use of Social Media
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
PLATA: -Censored tweet , de DDB BRASIL São Paulo para Amnesty international Amnesty international BRASIL
BRONCE: -Follow2unfollow , de STARCOM MEDIAVEST GROUP San Juan para Puerto rico government Correctional and rehabilitation department PUERTO RICO
Best Use of Live Events and/or Stunts
FINALISTA: -Electric pee , de JWT BRASIL São Paulo para Afroreggae Afroreggae BRASIL
FINALISTA: -The exhibition that shouldn't exist , de LEO BURNETT LISBOA para Control arms Arms trade treaty PORTUGAL
FINALISTA: -The solar bbq , de Y&R Lima para Peruvian league against cancer Skin cancer awareness PERU
Best use of Broadcast
PLATA: -Deforested field , de GREY 141 GROUP São Paulo para Wwf Wwf BRASIL
BRONCE: -No name match , de ONIRIA/TBWA Asuncion / DEBROCA Asunción para Unicef Id campain PARAGUAY
Best Use of Sponsorship
PLATA: -Inmessionante , de ADVERPR Buenos Aires / BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi ARGENTINA
Best Launch or Re-launch
PLATA: -My mattress savings bank VCCP Madrid / EUROPAPRESS Madrid para Des´s Mattress manufacturer ESPAÑA
Best Use of Media Relations
PLATA: -The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
BRONCE: -Beat for me, argentina , de KETCHUM ARGENTINA Buenos Aires para Danone argentina s.a. Vidacol ARGENTINA
Best Integrated Campaign Led by PR
ORO: -Real beauty sketches , de OGILVY BRASIL São Paulo para Unilever Dove masterbrand BRASIL
BRONCE: -Unique breeds , de GARNIER/BBDO San José para Territorio de zaguates Territorio de zaguates dog shelter COSTA RICA
BRONCE: -The bread of memory , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia Amia ARGENTINA
FINALISTA: -Toxic tours , de CIRCUS DF Mexico City para Greenpeace mexico Awareness on mexican rivers pollution MEXICO