La Comunidad y JWT Puerto Rico se llevaron los Best of Show

Integrantes del jurado

Luis Miguel Messianu, chief creative officer de del Rivero Messianu DDB; Laurence Klinger; senior VP-executive creative director, Lapiz; Elias Weinstock, VP-senior creative director, Casanova Pendrill; Catarino Lopez, chief creative officer, Bromley Communications; Mario Davila, presidente de Toyota Puerto Rico; Mauricio Troncoso, Procter & Gamble Co.s’ marketing director-U.S; Manny Gonzalez, brand director-deluxe scotch, Diageo North America; Liz Perez Angeles, associate director-Hispanic Marketing, Kraft Foods; Chiqui Cartagena, managing director-multicultural communications, Meredith Integrated Marketing,  y Laurel Wentz, Advertising Age’s international and multicultural editor.

 

Best of Show (Broadcast): La Comunidad, VH1 “Parents Day”

Best of Show (non Broadcast): JWT Puerto Rico, Delivery Car Wash “Wash Me”

Anunciante del Año: the Toyota brand

 

Television Advertising

Alcoholic Beverages

Plata: The Vidal Partnership, Heineken “No Kiss For You”

Bronce: The Vidal Partnership, Heineken “Vuelo”

 

Apparel

Bronce: La Comunidad, Perry Ellis, “Yate” “Handyman” “Reposa” Campaign 

 

Auto

Oro: Badillo Nazca Saatchi & Saatchi, Toyota “Enseres” 

Plata:  C.O.D., Volkswagen of America “Love Thing”

Plata:  Badillo Nazca Saatchi & Saatchi, Toyota Trucks “Big”

Bronce:  Badillo Nazca Saatchi & Saatchi, Toyota “Desayuno”

Bronce: Conill, Toyota Tundra “Ball”

Bronce:  Badillo Nazca Saatchi & Saatchi, Toyota Trucks “Homenaje”

Bronce: C.O.D., Volkswagen of America “Rear View”

Bronce: Badillo Nazca Saatchi & Saatchi, Toyota Corolla “Agua”

 

Entertainment

Oro:  La Comunidad, VH1 “Parent’s Day”

Plata:  The Vidal Partnership, DirecTV Para Todos “Baseball” “Talk Show” Campaign

Plata: La Comunidad, VH1 Campaign “Parent’s Day” “Melons” “Grandma”

 

Food

Oro: Lapiz, Kellogg’s “Fiber Cycle”

Oro: JWT Puerto Rico, Unilever Ragu “Father & Son”

Plata: Eje Sociedad Publicitaria, Unilever Knorr “Fonda”

Bronce: Ole, La Costena Chiles  “Angel”

 

Miscellaneous

Oro: Grupo Gallegos, Energizer Batteries “Japanese”

Plata:  Zubi Advertising, American Airlines “Empacados”

Plata:  Bromley Communications, Continental Airlines “Encargos”

Bronce:  LatinWorks, Greyhound “Assistant”

 

Financial Services

Bronce:  Dieste Harmel & Partners, Washington Mutual Free Checking “Carlos” 

Bronce:  La Comunidad, Citibank “Ex-Novia”

 

Public Service/Government

Oro: Dieste Harmel & Partners,  “Reality”

Bronce: Wing Puerto Rico, Casa Ninos Manuel Fernandez Juncos “Maltrato”

Bronce:  C.O.D., Cancer Research Coalition “Piggy Bank”

Bronce: Badillo Nazca Saatchi & Saatchi, Fundacion Toyota “Arbol”

 

Retail/Fast Food

Plata:  Del Rivero Messianu DDB, McDonald’s “Pretty Smart”

Bronce:  La Comunidad, Subway Restaurants “Chinos”

 

Technology/Communications

Bronce: Conill, T-Mobile “First Words”

 

Radio Advertising

Oro: Badillo Nazca Saatchi & Saatchi, Blockbuster Campaign “Bodyguard” “Grease” “Saturday Night Fever” (Alcoholic Beverages)

Oro: Lapiz, Coca-Cola Classic  “Aca Y Alla” (Soft Drinks)

Oro:  In-House, Viscom International’s Best Mexico Phone Cards Campaign “Mujers”

“Chente” “Don” (Technology/Communications)

Plata: Casanova Pendrill, California Lottery Scratchers “More Opportunities”  (Media/Entertainment)

Bronce:  The Vidal Partnership, Heineken Campaign “Apodos Mexicanos” “Apodos Dominicanos” (Alcoholic Beverages)

Bronce:  Lih Puerto Rico, Anheuser-Busch “Matematicas” Bronce:  Latinolandia Usa, Angels Baseball Campaign “Abogado” “Elevador” (Entertainment/Media)

Bronce: La Comunidad, Virgin Mobile Campaign “Prostata” “Trompas” “Colon” (Technology/Communications)

 

Magazine Advertising

Oro: BBDO Puerto Rico, Laboratorio Garden House Campaign “Hallmark Cards”

Oro: Conill, Procter & Gamble’s Tide No Stain Campaign “Juice” “Chocolate” “Ice

Cream”

Oro: McCann Puerto Rico, Ogar “Loca”

Plata: Bromley Communications, Procter & Gamble’s Dawn “Silhouette”

Bronce: Lapiz, Kellogg’s Special K Red “Espejos”

Bronce: BBDO Puerto Rico, Mitsubishi “Wine Bottles”

Bronce: Concept Café, Trident Campaign

Bronce:  Eje Sociedad Publicitaria, Ici Paints-Glidden Campaign “Jalapeno” “Cielo”

“Sun Tan”

 

Newspaper Advertising

Oro: McCann Puerto Rico, Ogar Campaign “Vago” “Loca”

Plata: Badillo Nazca Saatchi & Saatchi, Toyota Tundra Campaign “Servi Carro”

Bronce: Concept Cafe, Trident Campaign

Bronce: Wing Puerto Rico, The Taco Maker “Burrito”

 

Non-Traditional/Guerrilla Marketing

Oro: BBDO Puerto Rico, Partnership For A Drug-Free Puerto Rico “Jail”

Oro: JWT Puerto Rico, Delivery Car Wash “Wash Me”

Plata: La Finca Creativa, Ny Latino Film Festival “Fake Tickets”

Plata: JWT Puerto Rico, Hogar Ninito Jesus “Lost Letter”

Plata:  Concept Café, Hispanics Against Drunk Driving Campaign

Bronce: BBDO Puerto Rico, Hospital Pavia-Mamografia “Breast Pad”

Bronce: La Comunidad, Nordstrom “Clothes”

 

Out-Of-Home

Oro: LatinWorks, The History Channel En Espanol Campaign “Ernesto” “Eva” “Doroteo”

Plata: La Comunidad, Citibank Campaign

 

Multimedia

Bronce:  Conill, Toyota “Matrix Musica”

 

Interactive

Oro: Garcia 360, Garcia 360 “12 Days” Christmas Card

I-28, Www.Garcia360.Com/12days

Plata:  Nobox, Toyota Tacoma Banner

Http://Www.Pointroll.Com/Pointroll/Addemo/Toyota/Tacoma728x90_Towel_Yahooautosmd19.Asp

Bronce:  The Vidal Partnership, Century 21 “Signs”

I-25, Http://Www.Vidalpartnership.Com/Signs.Htm

 

 

Los interesados en ampliar la información e inclusive ver las piezas ganadoras pueden ingresar a http://www.adage.com/news.cms?newsId=45884 a partir de las 6:00 am hora de los Estados Unidos.