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Conill Saatchi & Saatchi ganó el Best of Show con una campaña para Toyota

Como cierre de la segunda Semiconferencia de AHAA 08 fueron entregados los premios que anualmente organiza Advertising Age. La agencia que lidera Cynthia McFarlane y que conduce creativamente Pablo Buffagni obtuvo el premio principal con campaña para Toyota Motor Sales. También, tuvo distinciones con trabajos para Procter & Gamble y T-Mobile. Además, se destacaron La Comunidad, Latinworks, Dieste

Conill Saatchi & Saatchi ganó el Best of Show con una campaña para Toyota
Carlos Martínez -EVP Managing de Conill-, Pablo Buffagni y Dionne Colvin -National Advertising Manager de Toyota Motor Sales- con el Best of Show.

Ganadores en el Hispanic Creative Advertising Awards - 2008

 

BEST OF SHOW

"Is that the lineman?", de Conill S&S para Toyota Motor Sales

 

TELEVISIÓN

Automotores

PLATA: American Honda Motor Co. “Venta,” Concept Café, Miami (T-11)

BRONCE: Hyundai “Princess”, LatinWorks, Austin, TX (T-208)

BRONCE: American Honda Motor Co.’s Accord “Button”, La Agencia de Orci, Los Angeles (T-23)

 

Servicios financieros

ORO: Global Tax “Tales of Horror” Campaign (Vampire, Monster, Horseman), Elevation Ltd., Washington, D.C. (T-6C)

 

Alimentos

ORO: California Milk Processor Board “Bruja”, Grupo Gallegos, Long Beach, CA (T-230)

BRONCE: California Milk Processor Board Campaign (Bruja, Elfo), Grupo Gallegos, Long Beach, CA (T-144C)

BRONCE:  Ice Breakers Cubes “Jewelry”, Dieste Harmel & Partners, Dallas (T-150)

BRONCE:  Winn Dixie Campaign (Labels-Hecho En, Labels-Sabor A), Zubi Advertising, Miami (T-106, T-107)

 

Productos para el hogar

ORO:  The Clorox Co.’s Pine Sol “Shame”, Dieste Harmel & Partners, Dallas (T-155)

PLATA:  The Clorox Co.’s Clorox Bleach “Turtle”, Dieste Harmel & Partners, Dallas (T-153)

BRONCE:  Procter & Gamble’s Downy “Towel”, Winglatino, New York (T-66)

 

Viajes

BRONCE:  Greyhound “Bus Stop”, Grupo Gallegos, Long Beach, CA (T-145)

 

Entretenimiento/Medios

ORO: Cyloop “Pants”, La Comunidad, Miami (T-217)

PLATA: Cyloop “Bus”, La Comunidad, Miami (T-220)

PLATA: Cyloop Campaign (Horse, Pants, Pool), La Comunidad, Miami (T-221C)

 

Servicio Público

PLATA: Subway de PR/Public Service “Jack-in-the-Box”, Eje, San Juan, Puerto Rico (T-232)

 

Retail/Fast food

BRONCE:   Domino’s Pizza-30 Minutos “Backward”, LatinWorks, Austin, TX (T-207)

BRONCE:  Domino’s Pizza-444 Deal “Piggy Bank”, LatinWorks, Austin, TX (T-210)

 

Self-Promotion

BRONCE: Mun2 “Pinata”, Mun2 (T-14C)

 

Tecnología/Comunicaciones

BRONCE: Time Warner Cable “Email”, Winglatino, New York (T-64)

 

TV (Puerto Rico)

Bebidas alcohólicas

BRONCE: Méndez & Co./Heineken Premium Light “La Mano”, JWT San Juan, Puerto Rico (T-41)

 

Automotores

BRONCE: Scion Campaign (Avispas, Copiones, El Unico), Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico (T-180C)

BRONCE: Scion “Copiones,” Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico (T-184)

 

RADIO

ORO: ESPN Deportes Radio—UEFA Champions League Campaign (Trompada, Y Ahora Que, Cabaret), LatinWorks, Austin, TX (R-126C)

PLATA: Cadbury Adams’ Dentyne Campaign (Helicoptero Invertido, Sombrilla, Operacion Jarocha), The Vidal Partnership, New York (R-103C)

BRONCE: Volkwagen of America Campaign (Mi Vida Eres Tu, Tu Motor Me Enciende), Creative on Demand, Miami (R-21C)

 

RADIO (Puerto Rico)

ORO: Muscular Dystrophy Assn. “Rutina”, JWT San Juan, Puerto Rico (R-25)

 

NONTRADITIONAL/GUERRILLA MARKETING

ORO: Toyota Motor Sales’ Corolla “Is That the Lineman?”, Conill, Los Angeles (G-45)

PLATA: Toyota Motor Sales’ Tundra “Plataforma Giratoria”, Conill, Los Angeles (G-38)

BRONCE: Chevron “Melones”, The Bravo Group, New York (G-11)

 

NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO)

PLATA: Bristol Myers-Squibb “Not Knowing,” Arteaga & Arteaga, San Juan, Purto Rico (G-25)

 

INTEGRATED

PLATA: Toyota Motor Sales’ Tundra “Tundrazo Tour” Campaign (Turntable Display, Soccer Integration, Concert Integration, Flyers), Conill, Los Angeles (MM-34C)

BRONCE: Cyloop Interactive Campaign (website, TV, interactive banners, print), La Comunidad, Miami (MM-20C)

 

INTEGRATED (PUERTO RICO):

ORO: Méndez & Co. Heineken “Heineken City” Campaign (out-of-home, newspaper, interactive microsite, Facebook applications), JWT San Juan, Puerto Rico (MM-11C)

 

NEWSPAPER

PLATA: Procter & Gamble’s Tide “Manchon” Campaign (two ads), Conill, New York (N-22C)

PLATA: ESPN Deportes X Games “Testiculos”, LatinWorks, Austin, TX (N-18)

PLATA:  Procter & Gamble’s Tide “Angelitos” Campaign (three ads), Conill, New York (N-26C)

 

NEWSPAPER (PUERTO RICO)

BRONCE:  Amnistia Internacional PR “Zapatos Rojos”, JWT San Juan, Puerto Rico (N-9)

BRONCE:  Toyota Promo Campaign (Perro, Pon, Abochomados), Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico (N-37C)

 

MAGAZINE

PLATA: Volkswagen “Poop,” La Comunidad, Miami (M-19)

PLATA:  Interstate Household Batteries Campaign, Dieste, Harmel & Partners, Dallas (M-30C)

BRONCE:  Frito-Lay Xtra Flamin’ Hot Cheetos “Scorpion,” Dieste, Harmel & Partners, Dallas (M-25)

 

OUT-OF-HOME

PLATA:  California Lottery Super LOTTO Plus Campaign (VIP, Vuelta, Triste), Casanova Pendrill, Costa Mesa, CA. (O-35C)

BRONCE:  Procter & Gamble’s Tide, Angelitos Campaign (three ads), Conill, New York (O-10C)

 

OUT-OF-HOME (PUERTO RICO)

PLATA:  Toyota Tundra “Cleaners”, Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico (O-38)

PLATA: Johnson & Johnson’s Imodium “Toilet Paper”, Eje, San Juan, Puerto Rico (O-43)

BRONCE: Procter & Gamble’s Duracell “Lamp Post”, de la Cruz & Asociados, San Juan, Puerto Rico (O-2)

 

BICULTURAL/BILINGUAL HISPANIC

BRONCE: McDonald’s “Flying Fry”, iNSPIRE!, Dallas (BH-10)

 

BEYOND HISPANIC

ORO: Anheuser-Busch’s Bud Light “Language of Love”, LatinWorks, Austin, TX (B-16)

ORO: Florida Coalition Against Human Trafficking Campaign (XXX, Girls, Live Show), Marca, Miami (B-28C)

PLATA: One Show Campaign-Print (Herley, Timex, Nike, Crazyworld), La Comunidad, Miami (B-10C)

BRONCE: One Show Campaign-TV (Bear, Target, Wife), La Comunidad, Miami (B-11C)

BRONCE: McDonald’s “Flying Fry”, iNSPIRE!, Dallas (B-15)

 

INTERACTIVE:

INTERACTIVE/WEBSITE

ORO: Wrigley’s Eclipse “Consultoriodelpuma.com”, The Bravo Group (I-22)

BRONCE: Blue Shield of California “Blue Shield habla tu Idioma”, in-house (I-32)

 

INTERACTIVE/VIRAL MARKETING

BRONCE: JWT San Juan “Guiro Hero”, JWT San Juan, Puerto Rico (I-6)

 

INTERACTIVE/BRANDING

PLATA:  Scion xB’s  “Autodanz”, Nobox Marketing Group (I-35)

BRONCE:  Procter & Gamble Always “Solo de Chikas” Campaign, Bromley Communications, San Antonio, TX (I-56, I-57, I-58).

 

INTERACTIVE/ONLINE AD

ORO: The Katrina Foundation, La Comunidad, Miami (I-24C)

ORO:  T-Mobile Sidekick “Karate”, Conill, Los Angeles (I-83)

 

DIRECT MARKETING

ORO:  Qwest Communications "La Aventura" April Mini-Brochure", Aspen Marketing Services (D-11). 

PLATA: Sprint "Bow", The Vidal Partnership, New York (D-7)