Within the framework of Below The Line Conference México and the Digital Marketing Seminar organized by the Mexican Internet Association (AMIPCI), Alejandro Corona lectured on comprehensive initiatives in communication and marketing, sharing with the audience the successful cases developed by JWT/Glue around the world.

In order to make room for Ecuadorean music in different genres, Rivas Herrera Y&R launched a campaign with a Cuy as the main character. Linked to this guinea pig, a program was developed to download music called “Cuytime”, with .cuy as the musical extension. This software has a special feature which is that it is designed to listen to the music of Ecuadorian talent. In this article the technical specifications and the link to see parts of the campaign.

At a press conference held yesterday at the Buenos Aires Madero Hotel, Clorox Argentina celebrated its fifteen-year presence in the country. Speakers were Juan Garibaldi – Clorox vice-president and general manager for the Southern Cone- and Hernán Pagano, the company’s marketing director for Argentina and Uruguay. Garibaldi drew a sketch of the company’s beginnings in the world and in Argentina, particularly stressing their mission to improve people’s day, every day. Pagano, instead, focused on each of their products, the range they provide and the latest novelties in each one.

A survey carried out by Viacom Brand Solutions (VBS), the advertising and sales division of MTV Networks International, posits that 25 is “the ideal age” worldwide but that “golden youth” extends to 34 years of age. The report warns brands not to neglect the particulars of this segment when communicating.

According to reports by Indra Nooyi, chairwoman and CEO of PepsiCo, the brand’s bet on confirming its position in the market requires an investment of 1.2 billion dollars over the following three years. Additionally, the probable new logo for the brand, designed by the Arnell Group, is up on the Web.

The company that develops, produces and markets architectural and industrial paint and resin updated its logo and its product lines. The isologotype of the brand returns to the use of the colors of the dawn, which were part of the original design of 1930.

Mapa de las Artes, the free bimonthly guide that covers the multiple cultural possibilities offered in the City of Buenos Aires, chose CraveroLanis to work on editorial development, positioning and the overall communication of its brand.

In Paraguay, the four mobile telephone companies –Vox, Claro, Personal and Tigo- invested 9.2 million dollars in advertising between January and May this year, almost the same as that registered for the first ten months of 2007. This number places them among the main advertisers of the country.

What possibilities do mobile phones provide as a communication and marketing tool? This query could be one of the most popular topics discussed recently among announcers and agencies seeking insight into the advantages and use of the “third screen” as a field for advertising. At the invitation of the Cámara Argentina de Anunciantes [Argentine Announcers’ Chamber] a specialist in the subject mentions some key indications and trends.

As part of the “We are more, we can achieve more” Movistar cell phone company campaign, the British born street artist is visiting Buenos Aires to draw one of his original works opposite the city’s Obelisk. The marketing action is developed by Wunderman Argentina. When questioned by adlatina.com, the artist explained the Web helps to overcome the difficulties posed by the fleeting nature of his work. The article below includes some of the statements he made exclusively to this media.