Last Wednesday, 30 June, adlatina.com headlined: “Almap BBDO should have been second with DDB London”. This statement was based on the final points total, which this web site had added up following the guidelines the festival’s organization established in the Press Kit distributed at the beginning of the event to the accredited media. That day, before publishing its article, adlatina.com informed the festival itself (for Cannes, Almap BBDO is not on the podium because second and third places went to DDB London and 180 Amsterdam) about the difference in the ranking. Now the festival has sent its reply, which confirms those positions and explains where adlatina.com was “mistaken” in making its final calculation. This article includes all the possible explanations for the reader to decide individually: The explanation of the item “Agency of the Year” the festival included in the Press Kit, the explanation now sent to this web site by the Festival, and both rankings –the official and adlatina com’s.

To determine the final result of the event, the Cannes International Publicity Festival tallies only the points obtained in three categories: Film, Press, and Outdoor. Nevertheless, every year adlatina.com draws up a ranking which includes the six categories that make up the Festival –in other words, it includes Media, Direct marketing, and Cyber-, as a way of establishing a more complete panorama of the performance of the participating companies (which are not only advertising agencies). And apart from the fact that with regard to nets both tables coincide in the first two places (DDB and BBDO), there are big differences in those that follow: Ogilvy appears third here instead of TBWA, which drops to fourth place and at the same time relegates Saatchi & Saatchi, which was third in the previous table. Meanwhile and for obvious reasons –there are more projects to be considered-, in this ranking the agencies score a higher number of points: The 204 with which DDB had topped the previous table has become 234 here. The article contains the complete ranking of nets –to place 38- with the details of all the winning agencies in each net.

US group Omnicom was clearly supreme this year in the Cannes International Publicity Festival’s three most traditional categories -Film, Press, and Outdoor–, which are also the three the event’s organizers take into consideration for the final score. Its three agencies disembarked onto the podium and occupied all the surrounding space: DDB was first with 204 points, BDO second with 198, and TBWA third with 138. The top ten was completed with Ogilvy (127), Leo Burnett (98), Lowe (68), Publicis (62), Euro RSCG (59), and J. Walter Thompson (52). The complete ranking of nets –to place 28- with the details of all the winning agencies in each net is in the article.

With the only exception of six projects in Outdoor and fourteen in Press, in an award giving made up of more than two hundred projects winning a Grand Prix –one in each case, for Malaysia and England- gold, silver, and bronze, adlatina.com today presents all the winners in the print categories of the 51st Cannes International Advertising Festival, which ended on Saturday 26 June in this French seaside resort.

(Tuesday 22, 9 pm Cannes time - By Jorge Martínez and Pancho Dondo, special envoys)– OMD Chile’s television advertising insertion action for CCU’s Cristal beer was the most awarded project in the Media section since -apart from the Gran Premio it merited for its innovative use of television- it took one of the Lions in the Young Adults (18-34) category. Ibero America received Lions (there are no gold, silver, or bronze -only Lions- in Media) for “Dreams” by Starcom Mexico for Procter & Gamble (Pampers) and “Coqueiro network is on the air” by Brazil’s Almap BBDO for Quaker. The complete list of winners and all the rankings are in the article.

(Tuesday 22, 5.30pm Cannes time - By special envoys) – To judge from what happened in the last three years, the Cyber category of the Young Creatives section is written in Portuguese. Because after Brazil took first prize in 2002 and 2003, the time has arrived for the young Portuguese. Those selected for their creative work were three youths who work in FCB Lisbon, who won a competition in which, between Press and Cyber, 36 creative duos from all around the world participated.

(Tuesday 22, 6 pm Cannes time - Special envoys)– In what was the first participation of the United States Hispanic market in the Young Creatives competition as a separate entity of the United States as a country, the performance could not have been better: The Argentines Florencia Leibaschoff (copy writer) and Sebastián Pallares (art director) received the second prize for a project they had to craft in 24 hours –between the afternoons of Saturday and Sunday– for an advertiser called Global Business Coalition on HIV/ Aids, and which had to be directed at businessmen. The first prize went to the Italian team and the third to the Turkish.

(Monday 21, 7:30 pm Cannes time – By special envoys) – Vía Pública confirmed the trend born in Print that if repeated in Film –something less likely- would completely change the geographic panorama of the world’s most awarded creative advertising. The fact is that the United States and England no longer lead either in Outdoor or in Press -as they usually did in the past- and are now in fourth and fifth places behind the same three: Brazil, Germany, and France. For Ibero America and behind Brazil came Argentina and Spain with 7, Mexico with 6, Chile with 3, Hispanic United States and Peru with 2, and Portugal with 1. All the Latin finalists are in the article.

(From Jorge Martínez and Pancho Dondo, special envoys to Cannes) – Of the 18,705 entered in the Cannes International Publicity Festival this year, 4,282 are from Ibero-American countries in the following order: Brazil 1,978, Spain 1,049, Argentina 359, Portugal 271, Mexico 221, Chile 155, Puerto Rico, Colombia, Peru, Costa Rica, Guatemala, Venezuela, Uruguay, Panama, El Salvador, Dominican Republic, and Bolivia. One of the most applauded projects in yesterday’s first projections was Uruguay’s “Talibán” by Corporación Thompson for Zona Urbana/ Canal 10. The article contains the entries country-by-country and category-by-category and the last Gran Prix winners in each section.

The Addy awards, which are given by the American Advertising Federation and whose gala night was 12 June last in Dallas, Texas, were witnesses to the consecration of: La Comunidad (four gold and one silver), Creativeondemand (a gold), LatinWorks (a gold), Bromley Communications (two silver), Concept Café (a silver), and Zubi Advertising (two silver). Furthermore, McCann-Erickson Argentina (a gold) and BBDO Mexico (a silver) received awards in the international section of the festival. The big prizes and all the Latin winners are in the article.

The categories that remained: Ibero America also had a performance worthy of mention in the sections of The One Show whose winners the festival site had not published up to now: In Design three gold (Bløk Design from México DF, Lobo from Sao Paulo, and La Comunidad from Miami Beach) and four silver; in Interactivity, four gold (two for Almap BBDO from Sao Paulo, DoubleYou from Barcelona, and CP Interactive from Madrid), three silver and six bronze.

Last night, the 2004 edition of the Clio Awards closed in the Eden Roc Hotel in Miami, USA, with award giving in the remaining categories: Television and Radio. There, Ibero America received 5 gold, 1 silver, and 8 bronze to add to the 4 gold, 4 silver, and 9 bronze its agencies had received the previous night . Meanwhile, the new major awards went to the eternal “Cog” by Wieden + Kennedy London for Honda (the link to see it is in the article) in TV and in Radio to the “Genius” campaign by DDB Chicago for Bud Light. The article contains the final Hispanic ranking, the ranking of Hispanic nets, and the list of winners of TV for Ibero America.

After the first night of awards in Miami, and without a Print Grand Prix, which remained vacant (the only awards were in Internet and Innovative Media, both for Japanese agencies, NEC Media Products and 180 TBWA respectively). Meanwhile, representing Latin America there were two Hispanic gold, a Brazilian and a Mexican. The article contains the ranking of countries (including finalists) and of Ibero-American nets (without finalists), and the complete list of the regional winners.

With a list of winners led by the much-awarded spot “Cog”, by W+K London for Honda (it had already taken the big prizes in the Andy, in the International Automotive Advertising Awards, and in the British Television Advertising Awards), The One Club unveiled the list of its The One Show winners. Ibero America managed barely two winners, both Brazilian bronzes: One for Ogilvy and one for Almap BBDO, both in Print. The article contains the complete list with the link to see the Grand Prix.

BBDO is the Hispanic net with most short-listed entries in Dutch company VNU’s festival: 17 projects, produced by eight finalists from Almap BBDO and seven from BBDO Argentina. DDB and Saatchi & Saatchi follow with one each. Of the Hispanic countries, Argentina leads the short list with 35, Brazil follows with 29, Spain 14, Mexico 9, and Chile 7. The article contains the country ranking and the complete list of Hispanic finalists.

Last Thursday 29 April, the APPE prizes were awarded in an event organized by the Asociación de Productoras Publicitarias Españolas (APPE), whose objective is to pay homage to the technical and artistic values of advertising production. Tesauro was the big winner with five awards and Ana María Pascual, formerly in charge of advertising for Nestlé, received the Career Path Award. The list of winners are in the article.

The winning agency, the same as the runner up, –DDB– belongs to the Omnicom holding, won with 329 points in total and an overwhelming number of agencies in the “top six”: 50 percent thanks to Almap BBDO Brazil’s first place, BBDO Argentina’s third, and Tiempo BBDO Spain’s sixth. Another outstanding detail of the winning net was the variety of agencies with which it scored points: twelve. The second, DDB, reached 175 points, principally thanks to the performance of its Spanish subsidiaries (5°), Mexican (10°), and Argentine (14°). Finally, for J. Walter Thompson, with 132 points, the most effective offices were the Argentine (4°) and the Mexican (26°). The complete ranking is in the article.

Despite not having counted the agency of the year (Almap BBDO Brazil) among its ranks and not having bagged any of the four Gran Prix (they went to Spain –two–, Brazil, and Chile), Argentina came first in the ranking of countries and left its runner up -Spain on 386 points- more than 200 points behind. Brazil (269), Mexico (180), and Chile (135) completed the top five and Colombia, the United States, Puerto Rico, Uruguay, and Peru filled the sixth to tenth places.

(Friday 23, 5 pm Buenos Aires time – From the adlatina.com news desk) – Although Brazil was not the country with the most winning agencies (it had 18 against Spain’s 30, Argentina’s 29, and Chile’s 19), one of its traditional creative stars, Almap BBDO, took the Agency of the Year award with 150 points in total. The first five places were completed with Argentina’s La Comunidad (122), BBDO (65) and J. Walter Thompson (61) and Spain’s DDB (52). Award giving will take place tonight in the Buenos Aires Plaza Hotel. The article contains the total to the 130th place.

Four gold for Mexico (two for Catatonia Films, one for García Bross, and one for Prado Sur Audio), two for Argentina (FCB and Young & Rubicam), two for Brazil (Vetor Zero-Vieográfica), two for Spain (DDB), and one for the United States (Conill Advertising) were the principal results in a category that had no Grand Prix and was not counted for Fiap’s final points.

Radio, the category which usually brings up the rear in the counting of prizes, thanks to a usually important quantity of vacant prizes, had seven gold: Two for Argentina (both for La Comunidad), two for Spain (Tiempo BBDO), one for Brazil (Master), one for Mexico (DDB), and one for Uruguay (In). Meanwhile, in Internet, the country with most gold was Spain (with four, for Zapping, Contrapunto, Online Marketing, and DoubleYou), followed by Mexico (with two, both for Grupo W).

In the top category, Argentina won with eight gold. But there were also medals of that hue for Spain (6), Brazil (2), United States (1), Mexico (1), Puerto Rico (1), and Uruguay (1).

CCU’s “La fuerza,” made by OMD Santiago for Cristal Beer was the big winner in the 30th Ibero-American Festival of Advertising’s Innovation in Media, a category which was introduced this year. “Carpa”, the FiRe Buenos Aires project for Philips, competed all the way for the category’s big award. There were also gold for Leo Burnett Chile, Publicis Portugal, Scarpato/ Argentina, and Creativity Factory Colombia.

Created by Patrick Collister, the report is the first objective ranking of the direct marketing industry worldwide. After the Gunn Report –the survey that ranks the world’s best advertising agencies–, came the Won Report, which classifies the winners of MD, integrated marketing, media and graphic design agencies, according to their performances in the world’s most important MD festivals. Proximity Worldwide was the net that won most awards last year.

(Acapulco, special correspondent) – The tenth edition of the prize organized by the Círculo Creativo de México ended on two outstanding notes: The confirmation that the “new” DDB –now headed by Raul Cardós– continues to be number one in creativity and the high jump by S2 –the young agency creatively led by Spooky Pérez and which has been a breath of fresh air on this market – to bag the big Print and Television awards with projects for Fester and Unefón, respectively. Meanwhile, Lowe took the Radio grand prix with a campaign for ARVM. The complete list of Print, Television, and Radio winners as well as the Top Ten is in the article.

(Second -and corrected– edition) – The points ranking –drawn up by adlatina.com on the basis of the scoring the international festivals give to prizes and considering the four Diente categories: Radio, Print and Outdoor, Television and Internet- determined that BBDO came first on 214 points with CraveroLanis Euro RSCG second on 134 points (in the first edition of this article, the ranking missed one of this agency’s silvers), followed by J. Walter Thompson on 129, Agulla & Baccetti on 94, McCann-Erickson on 84, and so on. The article contains the complete ranking with the details of all the prizes and finalists obtained by each agency.

Drawn up by adlatina.com on international standards to award points in creative publicity festivals, the ranking of the 15th edition of the Uruguayan festival was led by Publicis Impetu with 51 points and trailing the agency creatively headed by Álvaro Díaz were IN (Claudio Invernizzi’s new agency with 18 points), Young & Rubicam (17), Noteble Publicidad (13), Punto Ogilvy y Cámara TBWA (11), and Viceversa Euro RSCG (10).