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Santilli: “Effie Awards draws a balance between two very important considerations in a campaign: effectiveness and creativity”.

“Ideas that work” is the slogan for the new Effie awards Argentina. Chairing the jury is Paula Santilli, PepsiCo Snack Foods President, who said: “All my life I have been involved in awards and contests. Presiding over this jury means being on the other side of the counter and it is quite a change”. The deadline for submitting material is July 25th next.

The four companies together account for 5 million of the active lines in the country.

In Paraguay, the four mobile telephone companies –Vox, Claro, Personal and Tigo- invested 9.2 million dollars in advertising between January and May this year, almost the same as that registered for the first ten months of 2007. This number places them among the main advertisers of the country.

LB is already working on communication with its new client.

Leo Burnett Venezuela, the agency that Fabián Bonelli heads creatively, has just obtained the account for B52, the energizing beverage. In conversation with adlatina. com, Bonelli tells what the first work for the client will be like: “It will have digital content, activation with a lot of impact and word of mouth in Caracas,” he says.

According to Castro, Argentine advertisers expect the second semester of 2008 to be “flat”.

Argentina celebrated Advertiser’s Day, as it does every 7th July since it was established four years ago by the Argentine Advertisers Chamber (CAA). This body also commemorates their 49th anniversary. In an interview by adlatina.com, its president, Luis Mario Castro, evaluated the industry’s current situation and the relationship with agencies. He calls them “co-equipers.”