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Versión en español » Thursday 24 de July de 2008
 

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El abecedario puede ser un mundo mágico

Con una técnica que ya tiene 600 años de historia, el libro desplegable "ABC3D" es realmente impactante; en la nota, el video que lo muestra página por página. .

el espacio de Alberto Borrini

comunicacion de imagen The stupid company

 
 

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comunicacion corporativa

 
 
  • Publicidad: ARGENTINA | PEPSICO SNACK FOODS PRESIDENT WILL LEAD THE JURY IN THE THIRD EFFIE AWARDS Paula Santilli: “We will try to keep up the high standards of the previous Effie awards”
    fotoNoticiaG28190.jpg Santilli: “Effie Awards draws a balance between two very important considerations in a campaign: effectiveness and creativity”.

    “Ideas that work” is the slogan for the new Effie awards Argentina. Chairing the jury is Paula Santilli, PepsiCo Snack Foods President, who said: “All my life I have been involved in awards and contests. Presiding over this jury means being on the other side of the counter and it is quite a change”. The deadline for submitting material is July 25th next.

  • Marketing: PARAGUAY | ACCORDING TO OFFICIAL CALCULATIONS Mobile telephone operators, main advertisers in Paraguay
    fotoNoticiaG28150.jpg The four companies together account for 5 million of the active lines in the country.

    In Paraguay, the four mobile telephone companies –Vox, Claro, Personal and Tigo- invested 9.2 million dollars in advertising between January and May this year, almost the same as that registered for the first ten months of 2007. This number places them among the main advertisers of the country.

  • Publicidad: VENEZUELA | IT ALL CAME ABOUT AT A CONTEST IN WHICH FOUR AGENCIES PARTICIPATED Leo Burnett Venezuela was awarded the B52 account
    fotoNoticiaG28128.jpg LB is already working on communication with its new client.

    Leo Burnett Venezuela, the agency that Fabián Bonelli heads creatively, has just obtained the account for B52, the energizing beverage. In conversation with adlatina. com, Bonelli tells what the first work for the client will be like: “It will have digital content, activation with a lot of impact and word of mouth in Caracas,” he says.

  • Publicidad: ARGENTINA | THE HEAD OF CAA TALKS ABOUT ADVERTISER’S DAY Castro: “The advertisers’ pie is excellent in quality but small in size”
    fotoNoticiaG28056.jpg According to Castro, Argentine advertisers expect the second semester of 2008 to be “flat”.

    Argentina celebrated Advertiser’s Day, as it does every 7th July since it was established four years ago by the Argentine Advertisers Chamber (CAA). This body also commemorates their 49th anniversary. In an interview by adlatina.com, its president, Luis Mario Castro, evaluated the industry’s current situation and the relationship with agencies. He calls them “co-equipers.”

  • Publicidad: ARGENTINA | TAKING OVER TWO DIET SUPPLEMENTS Fischer América won the Laboratorios Abbott account Foto

    The American laboratory assigned its Ensure and PediaSure products to the Grup Totalcom advertising agency. Furthermore, Smash BTL, which also belongs to the Totalcom Group, will run the below the line business.

  • Medios: SPAIN | THE PRESIDENT OF MINDSHARE HEADS THE COMPANY SINCE 2006 Jesús Muñoz was re-elected president of the Media Agency Association Foto

    At a general meeting of the MA – founded in 1989 –Jesús Muñoz was unanimously voted president of MindShare Spain, continuing at his post for a further two years. Another two executives also continue: Javier Bernad, as media vice-president and Fernando Rodríguez as technical vice-president.

piezas de comunicacion

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Juan y Paola Juan y Paola
  • Agency: Sistema 7
  • Product: Pechugón
  • Advertiser: Pechugón
  • Category: Film
Michael - Pamela - Alicia Michael - Pamela - Alicia
  • Agency: Publicis Venezuela
  • Product: Nescafe
  • Advertiser: Nestlé Venezuela
  • Category: Gráfica
Tiguan Vs. Mean Suv Tiguan Vs. Mean Suv
  • Agency: Creative On Demand
  • Product: Tiguan Vs. Mean Suv
  • Advertiser: Volkswagen of America, Inc
  • Category: Film
Chancho - Zanahoria - Persecución - Lupa Chancho - Zanahoria - Persecución - Lupa
  • Agency: FWK Argentina
  • Product: TV5 Monde
  • Advertiser: TV5 Monde
  • Category: Gráfica
Telón Telón
  • Agency: McCann Erickson Colombia
  • Product: LUV DMAX
  • Advertiser: Chevrolet
  • Category: Gráfica
Contante y Sonante Contante y Sonante
  • Agency: Shackleton
  • Product: Nómina Contante y Sonante
  • Advertiser: Caja Madrid
  • Category: Interactividad
Parque - Banco - Gym - Oficina Parque - Banco - Gym - Oficina
  • Agency: Young & Rubicam Uruguay
  • Product: TCC
  • Advertiser: TCC
  • Category: Film
Imposibles Imposibles
  • Agency: TBWA España / Barcelona
  • Product: Adidas
  • Advertiser: Adidas España
  • Category: Film
Mafioso Mafioso
  • Agency: Lew Lara\TBWA
  • Product: Primus
  • Advertiser: Schincariol Brasil
  • Category: Film
Explosión creativa Explosión creativa
  • Agency: Publicis Venezuela
  • Product: FEVAP
  • Advertiser: FEVAP (Federación Venezolana de agencias de Publicidad) y Gobal Eventos.
  • Category: Multimedia
Ovelha - Sumô Ovelha - Sumô
  • Agency: Neogama BBH
  • Product: Varejo
  • Advertiser: Renault Brasil
  • Category: Film
Movies - Books - Paintings Movies - Books - Paintings
  • Agency: Savaglio TBWA
  • Product: Savaglio TBWA
  • Advertiser: SavaglioTBWA
  • Category: Gráfica
Lo entretenido NO es rico Lo entretenido NO es rico
  • Agency: Altheim Comunicaciones
  • Product: Mantecol Mega Power
  • Advertiser: Cadbury Stani Argentina
  • Category: Film
Acción Renfe y Selección Española Acción Renfe y Selección Española
  • Agency: Tequila
  • Product: Acción Renfe y Selección Española
  • Advertiser: Renfe España
  • Category: Medios alternativos
Sexy Clube Sexy Clube
  • Agency: Neogama BBH
  • Product: Sexy Clube
  • Advertiser: iG Brasil
  • Category: Gráfica
Vivamos lógicamente Vivamos lógicamente
  • Agency: McCann Erickson Argentina
  • Product: Chevrolet Astra
  • Advertiser: General Motors
  • Category: Multimedia
 
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  • Medios: LATIN AMERICA | CNN EN ESPAÑOL’S SENIOR VICE-PRESIDENT VISITED BUENOS AIRES Christopher Crommett: “This year we will be launching CNN Chile” fotoNoticiaM27519.jpg

    During his visit to Argentina, the executive disclosed that the news network would be landing in Chile to launch CNN Chile together with a local partner, VTR cable company. Furthermore, the network signed an agreement with Movistar for the distribution of mobile telephone contents in Uruguay.

     
  • Publicidad: BRAZIL | THE EXECUTIVE HAILS FROM TBWA/BR Andrea Lang, recently appointed general accounts director at Africa for Philips fotoNoticiaM26648.jpg

    She has joined Africa to fill the role of general accounts director for Philips. The executive has just left TBWA/BR, where she was accounts vice-president. The opinion from Africa was that Lang is “very well prepared for the position thanks to her broad experience with international accounts”.

     
  • Negocios: LATIN AMERICA | BRAZIL, VENEZUELA AND ARGENTINA LED GROWTH IN THE REGION DirecTV revenues in Latin America increased by 47% during the first quarter of 2008 fotoNoticiaM27336.jpg

    The paid TV company’s revenues increased by 17% during the first quarter of 2008. The 47% increase Latin America amounted to total revenue of 542 million dollars.

     

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